February 2009 Volume 2 Issue 2
In This Issue

Strategies to Thrive - Beware the Costs You Cut

The Power of Goal Setting

Coaching for Success

Favorite Books
 
EVENTS

Friday Forums
City Club of Portland

Oregon's Changing Judiciary: Three Views From the Bench
With Judges Jean Kerr Maurer, Ellen Rosenblum and Nan Waller
March 6th 2009
Details Here
 
The Sustainable New Deal
Mary King, Department of Economics Chair, PSU
March 13
Details Here
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American Marketing Association - Portland

Honesty is Always the Best Policy
Dave Dahl
of Dave's Killer Bread
March 10
11:30AM-1PM
Luncheon
Governor Hotel
More Info Here
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From the Biz Journal Calendar - Portland

Alliance for Powerful Community Investing Luncheon
with Michael Morgan
March 16
Details here
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OWLS Political Leadership Lecture Series
March 18
6:30-8:30 pm
Miller Nash LLP
More Info Here
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King County Bar Association, Seattle

Yes You Can!
Pro Bono Opportunities for Every Lawyer, Paralegal, and Law Student
March 3, 2009
8:00 a.m. - 1:00 p.m.
Seattle
Lunch Provided
Details Here
books
Book of the Month
 
StrengthsFinder 2.0 is a popular little book that you might have seen in bookstores recently - or not, because they're selling out rapidly.  Donald O. Clifton, PhD, known as the father of strengths psychology, along with Tom Rath and other Gallup researchers, developed the online StrengthsFinder assessment in 1998 and included it in the bestselling Now Discover Your Strengths.  Author Rath and other Gallup scientists have released a new edition of the assessment in StrengthsFinder 2.0, that identifies 34 strength themes along with ideas for application.  Use the link provided with the book to take the assessment and discover your top five strengths, along with strategies to leverage them for greater success in your personal and professional life.

"Hide not your talents. 
They for use were made."  Benjamin Franklin

manage
Strategies to Thrive
Beware the Costs You Cut

Are you looking for expenses to trim?  In your rush to cut costs, don't make the mistake of cutting costs that are tied to your revenue creation.

What expenditures should you be protecting in this challenging economy - in fact, in any economy?

1.  Invest in activities that produce more work from your existing clients.

Now is the time to "hug your clients" with extra attention.  Take the time to call your clients just to let them know you're thinking about them and to ask how they're doing.  Take them to lunch and give them some free advice over coffee.  And be sure your free advice includes reminding them of the work they should be doing now to prepare for the coming economic upturn.

What needs do your clients have that your firm isn't fulfilling?  If your firm has extra capacity, a perfect way to invest your extra time is in cross-selling - or what I prefer to call cross-serving - activities.  This might be one of those initiatives you've often talked about, but haven't undertaken because you didn't think you had the time or the need.  Now is the time.  Bring your group together to identify clients who might have additional needs and to develop a plan to collaboratively market your team's diverse offerings and expertise.

If you have clients who are struggling, you might also consider alternative fee arrangements to a) help them through temporary challenges, b) use your own excess capacity and c) strengthen your relationships.
 
2.  Invest in activities that attract new clients.

What are you doing to attract new clients?  Firms that continue to invest in their marketing efforts and skills development will continue to acquire new clients now and be positioned for exponential growth when the economy recovers, whereas firms that stop marketing will wither.  Professionals who haven't had enough time or sufficient incentive to market before, now are feeling the pressure to get new clients.  Refrain from chastising them for not marketing three years ago and give them the support and guidance they need to do it now.   Every professional in your firm will bring in more business with a written personal marketing plan that includes strategies, goals and deadlines.

Maintain your visibility.  Clients and prospects won't be alarmed if they see you entertaining less lavishly, but if they don't see you at all, they'll forget about you.  So, don't stop your strategically chosen seminars, professional and community involvement or charitable giving. 

3.  Invest in better performance.

Are your colleagues and employees working at their highest and best talents?  People who spend the majority of their time using and developing their best talents are more productive and more profitable.  Furthermore, they're more satisfied.  You might think that doesn't matter in an employers' market, but dissatisfied employees will bolt and run as soon as the market turns.  And your best and brightest can leave you even in the midst of a bad economy.

Continue your training and development, but do be strategic about it.  Perhaps you can replace some external training with internal training and mentoring.  Do beware of limiting external training too dramatically or for too long a period of time, because organizations stagnate without new ideas from outside.  However, there's a wealth of information inside your organization waiting to be shared and the slow economy presents a good opportunity for that knowledge transfer.

Make investment decisions wisely to protect and grow your revenue stream in any economy. 

double
The Power of Goal-Setting:  Double your results with a written action plan.
 
Harvard Business School students were asked in a 1979 study, "Have you set clear, written goals for your future and made plans to accomplish them?" Only three percent answered "yes".  Ten years later, those three percent were earning ten times as much as the other 97 percent of their classmates.

"Would you tell me, please, which way I ought to go from here?" Alice asked the Cheshire Cat.  "That depends a good deal on where you want to get to," said the Cat.  "I don't much care where," said Alice.  "Then it doesn't matter which way you go," said the Cat.  Alice in Wonderland

Do you know where you're going?  Do you know where you want to go?  Have you written your goals?  Do you have an action plan to achieve your goals?  You might not achieve every goal you set - and that's okay - but you will achieve significantly more with goals and plans than without them.  More importantly, goal-setting can help you work and live in alignment with your values, doing and accomplishing what is most important to you.

Here are six easy steps to help you set powerful goals:
  1. Begin by opening your mind and dreaming big.  In your wildest dreams, what do you want to accomplish?  This is not about what you think you should accomplish or what others think you should accomplish.  Nor is it about what you think you can accomplish.  You can adjust your goals later in the process, but start by thinking BIG.
  2. Next ask yourself what you want to have achieved at the end of your life?  What is most important to you?  What do you want people to remember about you?  Were you a loving parent, a nurturer and provider for your family?  Did you start a business or firm that continues your legacy?  Did you contribute to your community?  Did you support your school?  What were your professional accomplishments?   Were you the person your colleagues or neighbors could always count on when they needed help or advice?
  3. List all the things you want to accomplish, with no timeline in mind.  Brainstorm as long a list as you can, without editing.  Now pick the ten that are most important to you.  Are they compatible and consistent with your values?  Prioritize them.
  4. Pick four or five items to begin your habit of goal-setting and convert them into SMART goals: Specific, Measurable, Attainable, Realistic and Timely.  Examples:  "I will become a non-equity partner in my firm by January 2010."  "I will buy an investment property by December 2012."  "I will become president of my alumni association within 5 years."  "I will eat dinner with my children 5 nights every week."
  5. Now add action steps to each of your goals, along with a due date or frequency for each.  Your action steps under "I will become a non-equity partner in my firm by January 2010," might include, "Make three calls daily to stay in touch with clients and/or contacts," "Write an e-blast article quarterly," "Complete a seminar on delegation in 2009", "Ask supervisor for feedback after all major assignments", etc.  Investment property action steps might include monthly savings and research and your alumni association goal might include contacting the dean or executive director, joining the board, working on a committee, etc.   Eating dinner with your children might not require any steps other than consistently affirming your commitment to your goal by doing it.
  6. The last step is to implement your plan.  Keep it handy, review it often and revise it as your circumstances or desires change.  As you achieve your goals, congratulate and reward yourself.  Then replace them with bigger, better goals that will continue to inspire you to achieve your potential in a way that's consistent with your values.
coaching
Coaching for Success
 
Are you considering coaching for yourself or others in your firm?  Do you want new and better clients?  Would your associates benefit from better business development, communications, practice management skills?
 
Please visit our website at www.josmithassociates.com  to learn more about the benefits of coaching or call me directly.
Sincerely,
Jo Smith
503.234.5044
Question of the Month for Highly Successful People: 
 
Have you called a client today?

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