"Twitter gives you a great platform to share what's special about your
company in 140 characters. But like using a highlighter in a book, only
highlight the important things. Otherwise, your followers won't be able
to read anything because there are too many colors.
Some hints ......
One of the biggest benefits Twitter can deliver to a business revolves
around branding. If your tweets create anticipation, that will brand
your company with a consumer in a very effective way. Just make sure
you're actually creating anticipation, and not just tweeting to tweet.
Twitpics are an incredible opportunity to showcase why you're company
is cool. Plus, the twitpic links are the most opened links on Twitter."
---- used with permission by SmallBizBee.com