June 2012 Contents
HEEDS Optimization with VI-Motorsport Produces Early Wins for Triple Eight Racing
Optimization of Bonded UHMW for Marine Applications
Joe Feord Joins RCT Team
Red Cedar Welcomes EinNel
Optimize This! 2012 Conference Speakers Announced

HEEDS Optimization with VI-Motorsport Simulation Produces Early Success for Triple Eight Racing Team  

Success Story


The technology partnership between Red Cedar Technology and its UK distributor, Zouch Dynamics Ltd., helped Triple Eight Race Engineering and the MG KX Momentum Racing team achieve a first place race finish during the inaugural weekend of the 2012 Dunlop MSA British Touring Car Championship (BTCC) season.

Zouch Dynamics used VI-Motorsport vehicle simulation software (developed by VI-grade) to create an accurate model of the MG6 BTCC car, which could be used to predict the vehicle dynamics of the actual MG6. This model was then used in conjunction with HEEDS MDO design optimization software to evaluate the performance of the MG6 BTCC car and find the setup that gave the shortest lap time. This setup helped MG KX Momentum driver, Jason Plato, place fourth and third in early races, and then finish first in the final race of the weekend. 


Read the entire story   

Optimization of Bonded UHMW for Boat and Marine Applications
White paper

Advancements in technology come in many varieties. While a few have been obvious "game changers," most technology breakthroughs have traveled a long road of development before evolving into revolutionary products. In fact, revolutionary products are often discovered by combining new technologies, designs, and methods.

Resistance to change in technology is understandable. In some cases, people do not perceive the need for change. Other times a change is deemed risky and not worth the cost to validate. If a new technology is meant to immediately replace the old technology, this can lead to poor results; typically a new technology must be worked into a problem over time to realize its true potential.

Such has been the case for LinkTech's new OceaPoly technology for applying Ultra High Molecular Weight Polyethylene (UHMW) to boat hulls and other marine structures.


Read the entire white paper 

Joe Feord Joins RCT as Director of Business Development
We are pleased to welcome Joe Feord to the Red Cedar Technology team as Director of Business Development.

In this role, Joe will be responsible for expanding the company's presence in the aerospace and defense industries in North America.

"Joe is an experienced professional with a proven track record of success. We're delighted to welcome him to our team,"
said Bob Ryan, CEO of Red Cedar Technology, "Global manufacturers feel increasing pressure to drive innovation through their product line, and our HEEDS design optimization software provides a clear means to achieve success in this challenge. Joe will be invaluable in helping us implement our solutions throughout the aerospace and defense industries."

Red Cedar Welcomes EinNel as New HEEDS Distributor in India

EinNel Technologies has agreed to distribute the HEEDS family of design optimization software throughout India. About the new partnership, Albert George of EinNel Technologies said:

"Having surveyed the Indian market from the perspective of technology in use, we find that HEEDS, offered by Red Cedar Technology, performs better and faster in the design optimization process. We are excited to represent this industry-leading solution."

How to Contact EinNel
EinNel Technologies
No.2, Eswari Nagar, II Street
Chennai - 600 073
Tamil Nadu, India
Phone: +91-44-32211800
Company Website

Speakers Announced 

Optimize This! 2012
, the 1st International HEEDS User Conference, will bring experts and specialists together to recognize, and focus on, the wide applications of optimization technology, and specifically optimization with HEEDS products, across all industries.

The conference will be held the week of October 15-19, 2012 at The Henry Ford in Dearborn, Michigan. It will feature presentations from key stakeholders at companies currently using HEEDS products to solve optimization problems.

Some of the scheduled presentations will  include:

Using HEEDS with MathCAD to Optimize Overhead Console Doors, Barry Frost, Johnson Controls Inc.


Using HEEDS to Drive Auto-correlation of Suspension Elastokinematics, David Fredriksson, CAE Value AB


Lightweight Design Optimization of Vehicle Body-in-white, Strategy and Application, Velayudham Ganesan, EDAG


The ACP Process™ Applied to the FutureSteelVehicle Project: The Future of Product Design and Development,  

Akbar Farahani, ETA


Development of Multidisciplinary Design Optimization Process for a Large-scale Hybrid Composite Wind Turbine Blade, Jin Woo Lee, University of Toledo


Integrated Incremental 3B Forming and Crash Optimization, Jody Shaw, US Steel 

Exhibit and sponsorship opportunities are available. We look forward to seeing you at Optimize This! 2012!  


Learn more about the conference

Conference Sponsors:





We hope you have found this issue informative and interesting. If you have questions or feedback, please don't hesitate to contact us.

Also, feel free to forward this newsletter to your colleagues and others within your organization who would find it useful.


The Red Cedar Technology Team

Phone: 1.517.664.1137
Fax: 1.517.664.1175
Email: newsletter@redcedartech.com

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