MindShare Learning Report
Issue No.7, Volume 1, October 2008            Click here if you are having problems viewing this report            Complimentary Issue
In This Issue
Readership Comments
HP 21st Century Contest
Funding Opportunity
K12: Headlines
K12: Upcoming Events
K12: Ask a Teacher
21st Century Spotlight
Green IT
Featured Web 2.0 sites
Technology Product Spotlight
HE: Introduction
HE: Headlines
HE: Upcoming Events
HE: Ask a Professor
Career Opportunities
Research and Tech Tools
MindShare Musings
Advisory Board
About Us

Join Our Mailing List 


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Grade Expectations

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Pepperdine University
SMART Technologies


Publisher Vodcast MSL BannerWelcome    
Dear Thought Leader,
Welcome to the October MindShare Learning Report--Canada's Premier educational technology eMagazine. As we celebrated our 6th issue last month, the word "sustainability and growth" comes to mind. 
With the launch of our HP MindShare Learning 21st Century Interactive Classroom Contest and the responses to date, it's clear that there is a pent up demand for teachers to share their success stories. I truly admire educators who go the "extra mile" to create engaging classroom lesson that they share with their peers through our video contest submission. Please keep the entries coming! The first deadline is October 17th! You can qualify to win over $10,000 in classroom technology! We are honoured to be invited on CTV's Canada AM to showcase our contest and discuss interactive classroom trends. 
Read More 
Robert Martellacci, M.A. EdTech
Publisher & Managing Editor, The MindShare Learning Report™
President, MindShare Learning™
Go Green  Before printing think about the Environment. Avant l' impression, il faut penser ą l'Environnement.
Title Sponsor
Readership Comments....
"It is a terrific newsletter - I look forward to receiving it as it finally provides a voice for our industry!  Keep up the good work!" 
Allen Croxall, President,  Education PD LTD.
21st Century Contest
Funding Opportunities of the Month
Google Offers Millions in Contest
SeaTimes | 24/09/2008

Google will split the prize money among the top five entries and fund the projects to get them started. Winners won't get to pocket the cash, but it will be used to get their project off the ground.
Read More
Ministers advance Learn Canada 2020 priorities

CNW | 23/09/2008
Ministers were in Fredericton, New Brunswick ,for the 94th meeting of the Council of Ministers of Education, Canada (CMEC), literacy, and postsecondary education funding, as outlined in their April 2008 ministerial declaration, Learn Canada 2020.
Read More 

B.C. Ministry of Education 08/09/2008
VICTORIA - The Province is expanding its literacy strategy to continue to support school districts in B.C. and to reach rural, remote and Aboriginal communities with new programs, Education Minister Shirley Bond announced.
Read More 

PBwiki Offers $25 Million in Web 2.0 Tools for Educators
THE Journal | August 2008

Collaborative technology developer PBwiki has launched two new grant programs for education offering free upgrades to the company's hosted wiki service and other awards.
Read More
K12: Headlines
FrontRow™ Announces Involvement in the Social Networking World with the Facebook® Fan Page
FrontRow | 30/09/08
Members of the education industry demonstrate great support for FrontRow's evolution into the 21st century
Read More

Bradford County School District adopts Student Performance SnapShot data analysis program
DA | 25/09/08
Etraffic Solutions is pleased to announce that the Bradford County School District have adopted their data analysis program, Student Performance SnapShot.
Read More 

Honeywell Delivers Long-Term Comfort and Security to 18 New LEED Schools in Alberta First Public-Private Partnership for Schools Will Help the Province Lower Construction and Operating Costs
CNW | 23/09/08

Honeywell (NYSE: HON) today announced a $140-million (CAD) contract with the province of Alberta, Canada, to deliver a Total Asset Management program for 18 new K-9 schools across the province.
Read More

Click here to read all headlines
K12: Upcoming Events
Event: ....... The Learning Partnership RTT Breakfast Meeting
Date: ......... October 7, 2008
Location: ... Boston, MA
Read More
Event: ....... ASSETS 2008-ACM SIGACCESS Conference on Computers and Accessibility
Date: ......... October 12-15, 2008
Location: ... Halifax, NS
Read More
Event: ....... ERDI Canada Conference
Date: ......... October 16-18, 2008
Location: ... Ottawa, ON
Read More
Click here to view all upcoming event links
K12: Ask a Teacher? 
Mali Bickley
Nazreen Motiar-Freeman

ECOO 2008 Conference Chair

Nazreen Motiar-Freeman enters her 2nd year as the ECOO 2008 Conference Chair. She is an educator with the Toronto District School Board and a graduate from York University's Masters program in Education.
Q: What do educators stand to gain from attending ECOO 2008?
A: Within our educational system today, we are inundated with new curricular ideas, initiatives and an overwhelming number of educational resources, but where do we start? Many of our beginning teachers are graduating with ICT skills that still do not match those of our students. Without a ministry mandated curriculum it is up to our teachers to teach and implement a set of technology skills.
Read More
21st Century Leadership Spotlight--Reflecting on 'MindSharing' with Jerry Seinfeld--the conversation was actually about something!
Microsoft's Bill Gates and Jerry Seinfeld's Shoe Circus Commercial  --"I imagine over the years you've mind melded your magnum jupiter brain to those other saturn ringed brains at Microsoft." Jerry Seinfeld
Reflecting on 'MindSharing' with Jerry Seinfeld--the conversation was actually about something!
The recent release of the Seinfeld-Gates Microsoft commercial led me to reflect on my f2f encounter a year ago with Seinfeld which ironically occurred while on our way to graduation at Pepperdine University in Malibu, California and coincidentally after having studied Seinfeld's movie documentary, Comedian in professor Stager's class.  Our "Learning Adventure" as Dr. Stager termed his assignments was to explore Seinfeld from a community of practice (COP) and knowledge sharing perspective.  
Read More
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                                                                      (LtoR) Robert Martellacci, Jerry Seinfeld, Mitchel Townsend
Green IT
Green IT          Faronics : How Green Is I.T. Really?

Free Ongoing Report: The "Greening of IT"
Bus IT | September 2008

Environmental responsibility has emerged as an important consideration for corporations today.
Read More 
Latest GreenIT Research White Papers
FWP | September 2008

Learn more about green computing by downloading the latest research.
Read More 
B.C. Ministry of Education | 11/09/2008
NORTH VANCOUVER - North Vancouver-Lonsdale MLA Katherine Whittred joined students, teachers and district staff to celebrate the grand opening of the new $26.7-million Sutherland Secondary school.
Read More
Featured Web 2.0 Sites of the Month
Timothy Gard
Timothy Gard, B.Ed, M.A. has had over a decade of hands-on involvement with students and teachers in information and communication technology. He loves innovative ideas, integrating technology across the curriculum and engaging students in the ever-changing world of technology. He currently teaches media literacy and communication at Sir Adam Beck J. S. in the Toronto District School Board.
A regular feature of the MindShare Learning Report will be Web 2.0 To Go... It seems that Web 2.0 sites are popping up everywhere. I want to apply a little bit of a "filter" to this madness and provide an annotated review of 3 Web 2.0 sites that you can use in your educational setting, whatever that may be.
Read More
Technology Product Spotlight 
Timothy Gard, B.Ed, M.A.

Microsoft OneNote...I Can't Live Without It!
I would never have thought that I would be using a product in a classroom setting as faithfully as I do Microsoft OneNote. There are several reasons for this, and not because there aren't other options, because there are, but none of the other options have the pure flexibility, power and intuitive nature as OneNote. As an educator I'm always looking for that application that will "host" most of my daily routines, plus more, from capturing quick anecdotal comments, to recording video, audio, or clippings from various web pages that I might incorporate into my lessons or collaborating with a colleague over the school network using the sharing feature built into the application. Think spreadsheet, desktop publishing, word processing, and presentation software and other third-party applications in one package. Think efficiency, cogency and productivity and organization. Think collaboration. Think OneNote. 
Read More
Higher Education: Introduction

Mitchel N. Townsend

Welcome to the October 2008 Edition of the MindShare Learning Report, Canada's Premier Education and Technology eMagazine.  My name is Mitch Townsend your Higher Education Editor.

The "Headlines Section" contains a number of very interesting articles on student and institutional funding, new Voter Education and University Evaluation sites and another one about admission officers using Facebook and Youtube to research admission candidate's backgrounds.
Read More
Mitchel N. Townsend, M.A. EdTech
MindShare Learning Associate
Editor, Higher Education

Go Green Before printing think about the Environment. Avant l' impression, il faut penser ą l'Environnement.
Higher Education: Headlines
Hot trends in Technology Education
Fin Post | 21/08/2008

One recent area of technology that crosses all industries and professions is social networking media and tools. While many people learn how to use Facebook or MySpace on their own, learning how to turn these into effective tools for business or professional work is something that requires a higher degree of knowledge.
Read More 
Ryerson privacy expert finds new digital divide between young Canadians and "the older generation"
CNW | 4/09/2008

"A digital divide exits between how youth perceive network privacy and
how the older generation of managers and executives perceive it," says
Dr. Levin, co-author of the study, The Next Digital Divide: Online Social
Network Privacy.
Read More 
New grant eases some financial pressures for students
CNW | 10/09/2008

This afternoon, the Minister of Training, Colleges and Universities, John Milloy, announced the roll out of the new Textbook and Technology Grant at Centennial College
Read More 

Click here to read all Higher Education Headlines
Higher Education: Upcoming Events 

Event: ....... Tenth International ACM SIGACCESS Conference
Date: ......... October 13-15, 2008
Location: ... Halifax, NS
Read More

Event: ....... ISSOTL 2008
Date: ......... October 16-19, 2008
Location: ... Edmonton, AB
Read More

Event: ....... Netspeed 2008
Date: .........
October 22-24, 2008
Location: ... Edmonton, AB
Read More

Click her to view all Higher Education Upcoming Events
Higher Education: Ask a Professor 

Dr. Andrew Kitchenham


Andrew Kitchenham, Associate Professor
BEd MEd (Victoria) PhD (CCWU) PhD (JCU)
University of Northern British Columbia

Dr. Andrew Kitchenham's research interests include educational technology, e-learning, adult education, teaching and learning, transformative learning, special needs, second language acquisition, reading, and gender differences. He has taught at eight universities in undergraduate and graduate programs and over fifty courses in eight years, and all of his courses were online and paperless.
Q: What types of College Classrooms and Technical Tools will be relied on or become indispensable in the 21st Century?
A: My personal vision of teaching and learning in the 21st century is grounded in the adult education, or andragogical, literature and in web 2.0 technologies. 
Read More 
Career Opportunities
Sr. Web Application Developer

Etraffic Solutions is a privately held North American elearning company. The company provides organizations with learning solutions that engage the learner through stunning visual design, customized content and software tailored to meet specified needs.
For more information

Thinkronize wants to talk to dedicated educators about contributing to netTrekker.
Call Becky Moeggenberg @ 877-517-1125 x3016

If you love netTrekker and already are telling people about it, why not get paid for it? Interested? Please call Doug Doherty @ 877-517-1125 x3064.

educationPD Ltd. at its web portal www.educationPD.com offers a catalog of online professional development courses and resources for teachers and paraprofessionals.  The Company is also seeking more independent sales representatives experienced in selling to the education market. For further information, contact allencroxall@rogers.com 

Education - Program Director (Instructor I/II) Continuing Education
University of Manitoba
Inquiries may be made by e-mail to Matheos@cc.umanitoba.ca or by phone to (204) 474-8032     

Vice-President, Education
British Columbia Institute of Technology

For Candidates" section of http://www.caldwell.ca, or by email to resumes@caldwell.ca, by October 15, 2008. For more information about BCIT, please visit http://www.bcit.ca.

To place your career opportunities, please contact: robert@mindsharelearning.com.
Research and Tech Tools
The Effectiveness of a Web-based Board Game for Teaching Undergraduate Students Information Literacy Concepts and Skills
D-Lib Magazine | Sept/Oct

The research team invited a class of undergraduate students to play the game, gave monetary awards to winning teams, and interviewed students about their game-play experiences to determine what they learned and obtain their suggestions for improvements to the game
Read More 

CMEC | 09/09/2008

Read More
It's Ba-ack: Internet Addiction Is the New New Affliction
Chron of HE | 13/09/2008

The University of Montreal says one of its researchers is looking into a "new addiction" - Internet addiction. Read More

Click here to read all the Research and Tech Tools.
MindShare Musings
Robert Martellacci
It was great to catch-up with my Canadians colleagues at EdNET in Boston recently--Faronics, SMART Technologies, Pronk, AutoSkill, ePals were amongst an esteemed crowd of some 500 education industry EdTech leaders who gathered to share knowledge and forge strategic alliances. Special thanks Damian Bolton and my friends at SMART Technologies for allowing us to showcase the MindShare Learning eMagazine on a SMARTboard.
Luke Walker, formerly of Taking IT Global found his way to CareerCruising.com to head up their marketing efforts. Career Cruising incidentally renewed its OSAPAC deal for another three years. Doug Doherty, Canada sales manager of netTrekker was excited to share that they have surpassed 300,000 teacher reviewed resources. Nadia Santoli was hired recently by FrontRow as PR coordinator, a strategic move as she comes with impressive credentials as an alum from the Schulich School of Business at York U.  
Read More 

Robert Martellacci, M.A. EdTech
Publisher & Managing Editor, The MindShare Learning Report™
President, MindShare Learning™
Go Green Before printing think about the Environment. Avant l' impression, il faut penser ą l'Environnement.
Advisory Board Members 
The MindShare Report is grateful of the guidance and support provided by our esteemed advisory board.  Members include: 
  • Dr. Greg Malszecki, Department of Kinesiology & Health Sciences, York University
  • Dr. Ron Owston, York University, Director, Institute for Research on Learning Technology
  • Dr. Paul Sparks, Pepperdine University, Director, Online Masters in Education Technology
  • Joni Turville, B.Ed, M. Ed (Instructional Technology), Educator, AISI Coordinator, St. Albert Protestant Schools
  • Tim Gard, B. Ed. M.A., Media Literacy & Communication Teacher, Toronto District School Board
  • Cathy Phillips, M. Ed., Director, Round Table on Technology, The Learning Partnership
  • Ron Sedran, MD, Equity Capital Markets, Canaccord Adams
  • Marty Keast, President, Pearson Learning K-12 Canada  
  • David Marsi, AVP, Learning & Development, AIM Trimark
  • Chip FeskoSr. Director of Advertising & Strategic Alliances, George Lucas Educational Foundation, Edutopia Magazine
About Us

The MindShare Learning Report team is made up of the following individuals:

About The MindShare Learning Report™ -- Canada's Premier Educational Technology eMagazine.

Our mission is to transform education by sharing knowledge of 21st Century innovative best practices and success stories in the Canadian education market space and beyond. We harness the power of Web 2.0 technologies to feature engaging Vodcasts, podcasts, polling, Canadian educational technology news headlines & upcoming strategic industry events in the K-12, Higher Ed and corporate eLearning market segments. Other elements of the MSL Report eMagazine include: successful practices, ask an educator, ask a professor, research & tech tools, GreenIT and career listings, to support educators and educational technology providers in maintaining a pulse for emerging trends in Canada. http://www.mindsharelearning.com/report
Editorial content for the monthly issue is due the third week of each month.
Please forward your news releases as web links to info@mindsharelearning.com
Sponsorship opportunities are available, please contact,
Annual subscriptions to the MindShare Learning Report can be purchased at $99 CDN
About MindShare Learning

MindShare Learning is a privately held company based in the Greater Toronto Area, Canada. Its hallmark is providing strategic marketing solutions to learning & technology solution providers in the K-12, HED and corporate learning markets, to support new market expansion and revenue growth. MindShare Learning's partial client list includes: Adobe (Macromedia), Blackboard Inc., EPSON, RM PLC UK, Softease Ltd. UK, THINKronize (netTrekker), IMSI (ClipArt.com), CERC (Canadian Education Resources Council), NECTAR Foundation and ERDI Canada. http://www.mindsharelearning.com