MindShare Learning Report
Issue No.7, Volume 1, September 2008            Click here if you are having problems viewing this report            Complimentary Issue
In This Issue
Readership Comments
HP 21st Century Contest
Funding Opportunity
K12: Headlines
K12: Upcoming Events
K12: Ask a Teacher
21st Century Spotlight
Green IT
Featured Web 2.0 sites
HE: Introduction
HE: Spotlight
HE: Headlines
HE: Upcoming Events
HE: Ask a Professor
Career Opportunities
Research and Tech Tools
MindShare Musings
Advisory Board
About Us

Join Our Mailing List 


MSL Banner




Grade Expectations

MSL Banner




Pepperdine University
SMART Technologies


Publisher Vodcast VodcastWelcome  
Dear Thought Leader,
Welcome to the Back-to-School 21st Century Classroom Contest edition of the MindShare Learning Report Canada's Premier Educational Technology eMagazine.

Our mission is to continue to push the 21st Century skills envelope and celebrate Canadian education technology success stories. With that in mind, we are pleased to announce the official launch of the HP-MindShare Learning Report 21st Century Classroom Contest. We are challenging Canadian K-12 educators to share their classroom success stories or vision of the 21st Century Classroom to qualify to WIN one of three monthly Classroom technology prize packs for their school valued at over $10,000.  Click here to enter and WIN!
Read More 
Robert Martellacci, M.A. EdTech
Publisher & Managing Editor, The MindShare Learning Report™
President, MindShare Learning™
Go Green  Before printing think about the Environment. Avant l' impression, il faut penser l'Environnement.
Title Sponsor
Readership Comments....
"The Newsletter just keeps getting better; you are a wealth of info and connections." 
Justin Payeur, Sales Manager, North America, Faronics
The MindShare Learning Report Launches the HP 21st Century Back-to-School Interactive Classroom Contest
21st Century Contest
Funding Opportunities of the Month
Ontario Government announces re-launch of Advanced Manufacturing Investment Strategy
ITAC | 19/08/2008
The Ontario Government announced the re-launch of the Advanced Manufacturing Investment Strategy (AMIS).  The $500 million AMIS program provides repayable loans interest free for five years, to support eligible investments in technology and innovation in Ontario.
Read More
$45 million for Assiniboine trades centre

Getting the Green Light for IT Funding | 30/07/2008
Traditional return-on-investment metrics are important when CIOs at colleges and universities build their case for projects at budget time, but competitive edge and impact on educational experience are also considerations.
Read More
$57 million for clean technology projects
UO | 30/07/08
Ministers John Baird and Gary Lunn reiterated their commitment to research and development (R&D) partnerships through SDTC today by announcing $57M in additional funding for 19 sustainable-development technology projects, two of them at the University of Ottawa
Read More

The NDP government has committed $45 million to the second phase of Assiniboine Community College's expansion -- the largest post-secondary provincial investment in Brandon's history.
Read More
K12: Headlines
One millionth SMART Board™ rolls off production line SMART hits milestone with world-leading Canadian product
SMART Tech | 12/08/2008
SMART Technologies announces that the one millionth SMART Board interactive whiteboard will roll off the company's Ottawa production line today, at approximately 1:00 p.m. SMART is the first manufacturer to reach this significant milestone.
Read More
CDI Computer Dealers Helps Virginia School District Provide Technology Resources for 4,700 Students
Yahoo Finance | 05/08/2008
Adoption of 300 Refurbished Computers Provides $230,000 in Savings to Louisa County Public Schools and Enables 2:1 Ratio of Students to PCs Adoption of 300 Refurbished Computers
Read More

MindShare Learning Report Partners with Scholastic QED to Promote EdNet 2008
MSL Report | 29/07/2008
The MindShare Learning Report today announces an exciting partnership between the MindShare Learning Report and Scholastic QED, owners of the property, EdNET, North America's premier B2B education networking conference.
Read More
K12: Upcoming Events

Event: ....... EdNet
Date: ......... September 14-16, 2008
Location: ... Boston, MA
Read More

Event: ....... EECOM 2008 Reconnect
Date: ......... September 25-28, 2008
Location: ... Gros Morne National Park, NFLD
Read More

Event: ....... ERDI Canada Conference
Date: .........
October 16-18, 2008
Location: ... Ottawa, ON
Read More

Click here to view all upcoming event links
K12: Ask a Teacher? 
Mali Bickley
Mali Bickley is a grade 5 teacher with the Simcoe County District School Board. She is the assistant country coordinator of iEARN (International Education and Resource Network) Canada

Q: What was the 'Tipping Point' for you to begin integrating technology in the classroom?

A: The "tipping point" for me to integrate technology into my classroom came shortly after I took time from school to re-evaluate if I really wanted to remain in the teaching profession. A colleague, Jim Carleton, introduced me to an organization called iEARN, the International Education and Resource Network. iEARN links students and teachers to work together, using technology on meaningful and engaging projects really make a difference in the world.
Read More
21st Century Leadership Spotlight

21st Century Education Leadership Spotlight--TakingITGlobal--A Canadian Success Story!
About TakingITGlobal

TakingITGlobal is an international organization - led by youth and empowered by technology. TakingITGlobal connects youth around the world to find inspiration, information and get involved in improving their local and global communities. Headquartered in Toronto, Canada, with a growing worldwide presence, the organization's flagship program TakingITGlobal.org, serves as the most popular online community for young people interested in connecting across cultures and making a difference, with hundreds of thousands of visitors each month. TakingITGlobal works with global partners - from UN agencies, to major companies, and especially youth organizations - to build the capacity of youth for development, artistic and media expression, make education more engaging, and involve young people in global decision-making.
"TakingITGlobal is one of the world's best examples of how N-Geners are using digital technologies to transform the world around them."

Don Tapscott, Author, Wikinomics
21st Century Canadian Industry Leadership Spotlight at NECC 2008 Goes to: SMART Technologies
The NECC 2008 Conference in San Antonio featured over 20 exhibiting Canadian companies and some 200 plus delegates. After scouring the exhibit hall, we narrowed our focus on one great Canadian success story-SMART Technologies.  The MindShare Learning Report was honoured to have an exclusive video interview with Nancy Knowlton, president & co-founder SMART Technologies.  Checkout the following Vodcast interview to get a glimpse of the origins of SMART Technologies and how they became the worlds #1 choice for interactive whiteboard technology.
MSL Banner      

The MindShare Learning Report's Pick for the most creative exhibit at NECC goes to Geneva Logic!
Talk about engaging learners--The Geneva Logic booth had a continuous line-up of educators wanting to take on the mechanical bull. The Geneva Logic team shared their software story with educators while they waited in line. Checkout the Vodcast where the company representative cleverly connects bull riding to the challenges of managing technology in the classroom and how their software addresses that challenge.
MSL Banner
Green IT
Green IT
Doing Our Part. BCNET's Green Computing Workshop
BCNET | June 2008

Green computing describes the efficient use of resources in computing to minimize environmental impact, maximize economic viability and ensure social responsibility.
Read More

IBM Launches 'Carbon Strategy' Service in Project Big Green
THE | 18/06/2008
How green are your feet? That's the question IBM wants to answer as it launches a new consulting service to determine the carbon footprint of IT organizations and help those organizations plan for greener operations throughout and beyond the enterprise.
Read More

Going Green or Hoarding Green?
THE | 14/07/2008
Organizations have the desire to reduce their impact on the environment but lack the will to pay a premium for cleaner operations, according to a cross-sector survey released recently by IT hosting solutions provider Rackspace.
Read More 

Click here to read All Green IT Events
Featured Web 2.0 Sites of the Month
Timothy Gard
Timothy Gard, B.Ed, M.A. has had over a decade of hands-on involvement with students and teachers in information and communication technology. He loves innovative ideas, integrating technology across the curriculum and engaging students in the ever-changing world of technology. He currently teaches media literacy and communication at Sir Adam Beck J. S. in the Toronto District School Board.

www.livemocha.com - Online language learning. Very effective!
www.buzzword.com - In my opinion, the best web-based word processor! Easy collaboration and very intuitive user interface.
www.eyejot.com - Free 60 second video email clips. Nothing to download and easy to use!
www.clipmarks.com - Pretty much as indicated! You can clip from the web and mark it here! Searchable database.
www.picnik.com - Online photo editing; definitely easy! Give it a whirl with some of the photos they've provided to see how easy it is.
www.easycropper.com -  Simple, and easy as pie! Upload an image, crop it and voila, your cropped image ready for download.
www.podcastpeople.com - Straight from the 'horse's mouth': PodcastPeople.com is a simple web-based service that allows individuals to create audio and video episodes, write blog posts, and interact with their audience. From free to $30.00/mth.
Higher Education: Introduction

Mitchel N. Townsend

Welcome to the August/September 2008 "Back to School" edition of the MindShare Learning Report, Canada's Premier Educational Technology eMagazine.

This month's "Higher Education Section" features an essay by Dr. Michele Jacobsen.  She is an Associate Professor of Education at the University of Calgary's Graduate Division of Educational Research and is an innovative leader in Education Technology applications. Dr Jacobsen describes her vision for a 21st century college classroom and how she is actively supporting this vision.
Read More
Mitchel N. Townsend, M.A. EdTech
MindShare Learning Associate
Editor, Higher Education

Go Green Before printing think about the Environment. Avant l' impression, il faut penser l'Environnement.
Higher Education: Spotlight 
MSL Banner
CIO Mark Roman
Higher Education: Headlines
Higher Education Trends
This third and final volume of the 2007-08 edition of Trends focuses on the resources that Canadian universities have to support their teaching and research activities.
Read More
Instructor's Privacy in Distance (Online) Teaching: Where do you draw the line?
CNIE | 07/07/2008
The exponential growth of distance learning provision in the past forty years poses pertinent and critical ethical issues. Students participating in distance education via an online course are required to recognize and resolve various ethical issues, some of which focus on the instructor's actions.
Read More 
Starfish Retention Solutions Gets 3 Million From Novak Biddle
Was Business Journal | 09/07/2008

Starfish Retention Solutions Inc., which makes software to help students stay in school and graduate had raised 3.11 Million from Novak Biddle Venture Partners and other Investors.
Read More
Higher Education: Upcoming Events 

Event: ....... Tenth International ACM SIGACCESS Conference
Date: ......... October 13-15, 2008
Location: ... Halifax, Canada
Read More

Event: ....... ISSOTL 2008
Date: ......... October 16-19, 2008
Location: ... Edmonton, Alberta
Read More

Event: ....... Netspeed 2008
Date: .........
October 22-24, 2008
Location: ... Edmonton, Albert
Read More

Click her to view all Higher Education Upcoming Events
Higher Education: Ask a Professor 

Dr. Michele Jacobsen

Dr. Michele Jacobsen
University of Calgary
Associate Professor of Education
Graduate Division of Educational Research

Q: What is your vision of the twenty first century higher education classroom?
A: 21st century college students are connected and want to build knowledge, not memorize information.  The average Canadian child spends between 2 and 7 hours a day connected to the Internet (Statistics Canada) - digital natives who post original music videos in YouTube, connect with friends and family through Blogger, and clock a few hours of day on digital video games, will not be content to sit in a dark lecture hall writing notes from the overhead. 
Read More 
Career Opportunities
Chief Information Officer: Higher Education
The higher education clients of CWI throughout the U.S. and Canada range in enrolment size and vary in the technology challenges they present.
Chief Information Officer
Dalhousie University
Read More 
The NECTAR Foundation requires a Marketing and Sales Specialist to sell educational software programs.
Apply to:
NECTAR Foundation, 570 West Hunt Club Rd., Nepean, ON., K2G 3R4.
[email protected], www.nectar.ca

To place your career opportunities, please contact: [email protected].
Research and Tech Tools
Do Perceptions Matter Regarding the Costs and Benefits of a Post-Secondary Education?
ARG | July 2008
Over the years, many investigators have examined the real return on investment associated with postsecondary education (PSE). This body of work has generally found the economic return to be high.
Read More

Sharing Academic Research in the Digital Age
CEA | 04/07/2008 
Create Change is an educational initiative that examines new opportunities in scholarly communication, advocates changes that recognize the potential of the networked digital environment, and encourages active participation by scholars and researchers to guide the course of change.
Read More 

Education in Canada Update
CMEC | 16/07/2008

The Council of Ministers of Education, Canada has released its annual publication, Education in Canada, which provides a succinct overview of Canadian provincial and territorial education systems, as well as of the federal government's involvement in education.
Read More
MindShare Musings
Robert Martellacci
The future of learning is about adapting to an ever changing environment in education and infusing technology where it makes sense. The pace of change in classrooms has lagged behind for many good and bad reasons.

The traditional industrial production model provides a comfort zone for some educators. Come to think of it, it reminds me of the auto industry in North America vs our global competitors-we're failing to keep pace with global innovation. While there are pockets of excellent innovation, for the most part, it happens in isolation. This requires a massive team effort where Faculties of Education need to take a greater leadership role in preparing future teachers with 21st Century classroom skills. 
Read More 

Robert Martellacci, M.A. EdTech
Publisher & Managing Editor, The MindShare Learning Report
Advisory Board Members 
The MindShare Report is grateful of the guidance and support provided by our esteemed advisory board.  Members include: 
  • Dr. Greg Malszecki, Department of Kinesiology & Health Sciences, York University
  • Dr. Ron Owston, York University, Director, Institute for Research on Learning Technology
  • Dr. Paul Sparks, Pepperdine University, Director, Online Masters in Education Technology
  • Joni Turville, B.Ed, M. Ed (Instructional Technology), Educator, AISI Coordinator, St. Albert Protestant Schools
  • Tim Gard, B. Ed. M.A., Media Literacy & Communication Teacher, Toronto District School Board
  • Cathy Phillips, M. Ed., Director, Round Table on Technology, The Learning Partnership
  • Ron Sedran, MD, Equity Capital Markets, Canaccord Adams
  • Marty Keast, President, Pearson Learning K-12 Canada  
  • David Marsi, AVP, Learning & Development, AIM Trimark
  • Chip FeskoSr. Director of Advertising & Strategic Alliances, George Lucas Educational Foundation, Edutopia Magazine
About Us

The MindShare Learning Report team is made up of the following individuals:

  • Robert MartellacciM.A. Ed Tech., Publisher and Managing Editor, contact: [email protected]

  • Mitchel N. Townsend, M.A. Ed Tech., Editor, Higher Education, contact: [email protected]

  • Muhammad Noman, B.A Comp. Sci., Design & Development, contact: [email protected]  
About The MindShare Learning Report™ -- Canada's Premier Educational Technology eMagazine.

Our mission is to transform education by sharing knowledge of 21st Century innovative best practices and success stories in the Canadian education market space and beyond. We harness the power of Web 2.0 technologies to feature engaging Vodcasts, podcasts, polling, Canadian educational technology news headlines & upcoming strategic industry events in the K-12, Higher Ed and corporate eLearning market segments. Other elements of the MSL Report eMagazine include: successful practices, ask an educator, ask a professor, research & tech tools, GreenIT and career listings, to support educators and educational technology providers in maintaining a pulse for emerging trends in Canada. http://www.mindsharelearning.com/report
Editorial content for the monthly issue is due the third week of each month.
Please forward your news releases as web links to [email protected]
Sponsorship opportunities are available, please contact,
[email protected]
Annual subscriptions to the MindShare Learning Report can be purchased at $99 CDN
About MindShare Learning

MindShare Learning is a privately held company based in the Greater Toronto Area, Canada. Its hallmark is providing strategic marketing solutions to learning & technology solution providers in the K-12, HED and corporate learning markets, to support new market expansion and revenue growth. MindShare Learning's partial client list includes: Adobe (Macromedia), Blackboard Inc., EPSON, RM PLC UK, Softease Ltd. UK, THINKronize (netTrekker), IMSI (ClipArt.com), CERC (Canadian Education Resources Council), NECTAR Foundation and ERDI Canada. http://www.mindsharelearning.com