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EXPOCYCLE 2012 NEWSLETTER - AUGUST EDITION
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Show Dates: Public Day: September 8th. Industry Days: September 9th & 10th.
Venue: Direct Energy Centre, Toronto, ON.
ExpoCycle has continually revamped its show – from its public day, educational seminars, venue and location to demo product testing – to be more inline with the industry’s shifting needs over the years.
ExpoCycle 2012 continues that change. In this newsletter, our last edition before ExpoCycle kicks off next week, we provide a detailed summary and overview of what’s new, and what to expect on this year’s show floor.
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Public Day: How to Take Advantage of this Unique Opportunity
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The new Public Day (Saturday, September 8th, 2012) will also open up new opportunities for Canadian bike trade retailers, suppliers and reps to get in front of bicycle enthusiasts and consumers, as well as take care of business.
Whether you want a real work day or a real relax day, attending the Public Day will start you off on the right foot before your busy schedules kick in on opening Industry Days. Here’s how to get the most out of this unique opportunity to take better advantage of the Public Day:
Retailers:
- Pick up your badges to avoid lines during first Trade show day
- Attend Educational Seminars before the Trade show starts
- Preview the show in advance
- Talk to new exhibitors
- Prepare questions for suppliers
- Take in a meeting to lighten your schedule
- Bring VIP customers from your shop
- Leisurely walk the show to plan for your Industry Days
- Ask consumers attending Public Day for product feedback
Suppliers Reps:
- Interact and influence consumers while in your booths
- Work with their dealers to facilitate orders
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Education: More Convenient Times Now Available, Including Public Day
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From breakfast and lunch sessions to Public Day scheduling, the Educational Seminar line up is built for retailer convenience. Historically, some attendees lacked the availability to attend educational seminars as it took time from product previews and meetings on the show floor. Not this year. Here’s what’s new with the Educational Seminars:
- Public Day Scheduling: take in educational seminars before Industry Days start
- Breakfast and Lunch Seminars during Industry days: allows more time for appointments
- More convenient times
The educational seminar line up is one of the strongest ever for the show. The CEO of Golf Town, for example, will speak during the Sunday breakfast session. He will focus on creating an experience for your consumers, including discussion on merchandising and store layout. Chris Kegel, the number one dealer for Trek Bicycles in the US, is also part of this year’s lineup. He will outline his best practices in how he became THE most successful retailer for Trek bicycles.
...Full Show & Seminar Schedule at a Glance:
Public Day Saturday, September 8th
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9:30 am – 5:00 pm
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Registration open
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10:00 am – 6:00 pm
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Show Floor open
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10:00 am – 11:30 am
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Education Track #1: Explode Your Sales! Part 1 - How to Get the Maximum Bang from Your Marketing Bucks
Education Track #2:
New Tools, New Tactics for Connecting with Your Bike Shop Customers – Marketing Tools, Tips and Tales to Help Your Retail Business Connect With Today’s Wired Customers
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1:30 pm – 3:00 pm
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Education Track #1:
Explode Your Sales! Part 2 - Cause Marketing: A Great Way To Get New Customers, Build Buzz and Do Good - All At The Same Time!
Education Track #2:
7 Laws of Bike Shop Success
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3:30 pm – 5:00 pm
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Education Track #1:
How to Find, Hire and Train a Team of Retail Superstars
Education Track #2:
Buying Right, Then Managing What You Buy
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Industry Days Saturday, September 9th
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7:30 am – 5:00 pm
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Registration open
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9:00 am – 6:00 pm
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Show Floor open
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8:00 am – 9:30 am
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Merchandising to Build Your Brand and Maximize KPI’s
Breakfast Provided (A donation of $10 is required at time of registration and will be donated back to Prostate Cancer Canada)
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11:30 am – 1:00 pm
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Are We Going the Way of the Book and Camera Industries or Can We Shape a Better Future?
Lunch Provided (A donation of $10 is required at time of registration and will be donated back to the Enbridge Ride to Conquer Cancer)
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Monday, September 10th
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7:30 am – 5:00 pm
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Registration open
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9:00 am – 6:00 pm
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Show Floor open
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8:00 am – 9:30 am
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IBD’s & Charity Bike Rides – Maximizing your Relationship with a Charity Ride to Boost your Business.
Breakfast Provided (A donation of $10 is required at time of registration and will be donated back to the Enbridge Ride to Conquer Cancer)
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12:00 pm – 1:00 pm
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Annual General Meeting – Bicycle Trade Association of Canada
Lunch Provided (Open to Everyone)
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New Exhibitors: Adding More Excitement to Show floor
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A host of new distributors and brands have committed to exhibit for 2012 - providing retailers access to new brands and new products they may not have seen. First-time exhibitors committed to ExpoCycle 2012 include:
- A1 Imports: Brands include City Shades, Grabber-warmers, Optic Nerve, Polar Bottle, Stabilicers
- Amego Electric Vehicles: Amego and Hero brand of electric bikes and scooters.
- Bell Sports: Dare2b leading cycling apparel.
- BNB Rack: BNB Rack
- CAT5GEAR: Rugged storage and travel cases
- Code Sports: high performance, design-conscious clothing
- Diamond Head Sports Inc.:Distributor of Parentini
- Distribution Lyncee: Bike computers, gloves, bags, merino wool base layer systems and technical outdoor apparel.
- EPIK Bike: EPIK e-bikes
- Expedition Toys:Brands include Biomega Bikes, xeccon Lights, Ribz Packs.
- Gazelle Cycle Imports: Distributor of Gazelle and Yepp
- Helmet Hoodie: Helmet covers
- Hevelius CorpDistributor of Mamma Cangura child seats.
- Impulse Group: Distributor of high-performance hybrid Electric Mountain and downhill E-bikes, and Power In Motion electric conversion kits for bikes.
- Kapitalcycle Distribution
- Nutrition Club: Brands include Carb BOOM!, Promax, Pure Organics
- Progressive Sales Canada: iZip brand of hybrid electric-assist bikes.
- Pure Fix Cycles: Fixed gear bikes.
- RACE/Rudy Project: Exclusive distributor of Rudy Project
- Streetstepper: a completely new mode of transport which cleverly combines mobility with keeping fit
- T2R Distributors: Distributor of Commencal Bikes
- Timbuk2 Designs: Timbuk2 Courier bags
- Unicorns brands: KHE, Alone BMX, Coalition BMX, St Martin BMX, Amity BMX, Superstar BMX, and Mutant Bikes.
These new distributors and brands add to the more than 800 brands already committed to exhibiting to ExpoCycle 2012.
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Networking: Networking Parties Close Out Industry Day
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Two industry networking events will take place at ExpoCycle 2012 during Day One of the Industry Days. Enjoy a cold beverage while celebrating the Canadian cycling industry.
- Final Lap Celebration: To celebrate the Grand Prix Cycliste de Montr�al that takes place on Sunday, September 9th, ExpoCycle will have a live-video feed of the race to air throughout the day. As the excitement starts to heat up join us for drinks and network with your industry peers as we host a Happy Hour during the last hour of the race.
Race Time: 11:00 am – 4:00/4:30 pm
Location: BTAC booth #230
- Industry Party – Taking a Trip Down Memory Lane & Celebrating Cycling
Join your fellow industry peers as we celebrate cycling and take a trip down memory lane. Take in a slide show of old industry photos, relive memories about your start in the bike business and check out bikes on display from way back in the day.
Time: 6:30 pm
Location: Caf� Soleil, Galleria (Direct Energy Centre)
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New Product: Innovation the Cornerstone of ExpoCycle
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ExpoCycle is a proven method for finding new product innovation to present solutions to a customer's needs, and the 2012 edition will take new product introductions to new heights – allowing attendees to plan 2013 buying decisions.
Expect to have access to more than 800 brands on the ExpoCycle show floor. This is the premiere opportunity to see the industry’s new products, trends, brands and opportunities under one roof.
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General Show Information:
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- Public Day
Saturday, September 8 10:00am - 6:00 pm
- Industry Days
Sunday, September 9 9:00 am - 6:00 pm Monday, September 10 9:00 am - 6:00 pm
- Hotel
Need a room?
Tourism Toronto would be pleased to help you find a room.
Please contact the Sales Centre:
Monday to Friday: 8:30am to 6:00pm Eastern Time
Saturday: Closed
Sunday: Closed
Tel: 416-203-2500 or toll-free 1-800-499-2514
- Travel discounts from WestJet.
When flying with WestJet you can save 10%! Visit www.westjet.com for flight information. To receive your discounted rate when booking your flight, do not forget to mention ACCOUNT NUMBER: CC #4435
Tel: 1.877.952.4696.
- Travel Discounts from PORTER AIR
When flying with Porter you can save 20%! Visit www.flyporter.com for flight information. When booking your flight online or through a travel agent, do not forget to enter/mention the promo code CYCLE in order to receive your discounted rate.
- ExpoCycle Shuttles
Complimentary shuttle buses will be provided this year to and from ExpoCycle and will depart every 15 minutes during peak hours and hourly during the day. Please check www.expocycle.ca for complete list of shuttles times and shuttle locations.
- Bike Parking
Bike parking will be available onsite at the Direct Energy Centre located near the entrance to Hall A.
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ExpoCycle 2012 Digital Show Guide Now Available
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The ExpoCycle 2012 show guide has now been published digitally. This bilingual edition enables all event attendees to navigate conference schedules, exhibitors and brands as well as build their own list of favorite events and booths to attend in advance of the show. New this year, articles focus on sales trends to ensure the show guide is more engaging while used as a year-round source guide.
Click Here for the 2012 Digital Edition
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THERE IS STILL TIME TO REGISTER TO ATTEND EXPOCYCLE 2012
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With ExpoCycle just around the corner, you still have time to register to attend. You can do this two ways.
- Register online before Sept 7th, 2012.
- Register onsite upon arrival at the show entrance.
Click Here
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