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Sedona Chamber of Commerce
E-Flash Newsletter
January 30, 2012 |
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Sedona Marathon Events This Week
 Saturday, February 4th brings the 7th Annual Sedona Marathon to town. Join us for lots of great activities this week starting on Wednesday, February 1! If you are planning on running in the race, you will need to register by visiting SedonaMarathon.com. Want to be reminded of the various Marathon Week activities? Text "marathon" to 77007. Here is a schedule of events associated with the race:
Wednesday, Feb. 1: Sedona International Film Festival Movie - "Hood to Coast" Show times 4 & 7 pm, Harkins Theater. Call (928) 282-1177 for tickets.
Thursday, Feb. 2: TEAM USA-AZ Olympic Team Events - Runner's Clinic at Sedona Red Rock High School sponsored by Pink Jeep Tours (3:30 pm, $25 for adults, $15 for kids 16 and under.), and TEAM USA-AZ VIP Reception at Host Property Amara Resort & Spa (5:30 - 7 pm, $25) To RSVP call (928) 204-1123.
Friday, Feb. 3: Packet Pickup, Expo and Pasta Dinner - Packet pickup 9:00 am - 9:00 pm at Tlaquepaque Arts & Crafts Village; Expo 10:00 am - 6:00 pm at Tlaquepaque Arts & Crafts Village; Pasta Dinner 5:00 - 9:00 pm Sedona Elks Lodge. Please use free shuttle for 1st Friday Gallery Tour.
Saturday, Feb. 4: 7th Annual Sedona Marathon -Start time is 8:00 am; Awards & Expo - 3:00 - 5:00 pm at Tlaquepaque Arts & Crafts Village. Please arrive at least 45 minutes prior to Marathon start time to park, or take the free shuttle from 5:00 am - 5:00 pm. Click here for shuttle/ parking map.
Remember to visit SedonaMarathon.com for all your information and race needs. See you at the Race!
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State Route 89A Construction Information
Contruction on State Route 89A will begin in the next week or so. The City of Sedona is committed to keeping everyone informed and managing the impact of this project.
To that end, the City has provided the following information about the upcoming work. We suggest that you download and post this flyer in your place of business to help your staff remain up to date. Click here to read the information sheet.
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Candidate Forum Slated for February 13
The Sedona Chamber of Commerce, The Sedona Main Street Program and the Sedona Lodging Council will be sponsoring a Candidate Forum on Monday, February 13 at 5:30 pm at Los Abrigados Resort & Spa. Everyone is invited to attend. Mark your calendar!
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Time to Post Your 2012 ShopInSedona.com Offers
With more than 1,000 unique visits to the ShopInSedona.comsite each month, more attention is being paid by local shoppers to view current offers. Members can post up to five offers at one time to local shoppers for FREE! If you haven't posted an offer yet, its easy to do and brings your business attention. If you have already posted an offer, but it expired on December 31, 2011, you should update it to ensure it remains on the site. Click on this ShopInSedona.com link and post your offer today. Under the Business Info section, click on Submit Your Local Deal. If you would like to simply update the expiration date of an existing offer, just call Kegn Hall at 204-1123, ext 170. |
Member Orientation Meeting Scheduled for March 1
The Member Orientation Meeting, slated for February 9 at 9:00 am has been rescheduled to March 1, from 9:00 - 11:00 am. The program is held at Sedona Springs Resort. Whether you are a new member, or a member of long standing, attending this program is the best way for you to learn about the many services your membership provides. You can become a Chamber Power User, leveraging the marketing tools we provide and getting the best return on the investment of your membership dues.
Mark your calender to attend on March 1. Be sure to contact the Chamber Office at 204-1123 to reserve your seat.
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Phoenix Suns vs Dallas Mavericks Basketball Tickets Available
Once again, Sedona Chamber of Commerce is offering tickets to a Phoenix Suns basketball game at discount prices. On March 8, 2012 at 8:30 pm, the Suns will go head to head with the Dallas Mavericks, and you can get lower level, baseline seats for only $85 each (normally $120)!
Do you want to reward a great staff member or create an incentive? How about just saying thanks to someone with a fun night out? Or take your kid to a pro B-ball game for a smokin' price! It promises to be a great game, so order your tickets today. Click here to download the order form.
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Marketing Opportunities for Members...
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New Sedona Brand Campaign Launches
The Sedona Chamber of Commerce Tourism Bureau has officially launched their new brand campaign "My Sedona". Chamber members and the local community were the first to preview the new brand at last week's Annual Membership Meeting.
The campaign development began early in 2011. Research confirmed that our existing niche positions were still the main draws to Sedona - stunning scenic beauty; outdoor adventure; personal enrichment and wellness; and arts and culture. There is so much to see and do in Sedona, and people come here for a myriad of reasons. So we strove to develop a campaign concept that would be relatable and personal.
With significant support from local residents (who were our models) and local businesses (who provided the backdrops) we proceeded with a 3-day long photo shoot that consisted of over 10 different locations around Sedona. Ultimately, we wanted to showcase a signature location and decided that Cathedral Rock would be the consistent background for the prominent photos. With many donated hours, we trekked in and around our beautiful city, capturing the various moments and activities that can be had here. Our local residents worked for free as models and were so perfect for the job, in that their enthusiasm for Sedona really showed through.
From a group of adventurous guys, to a family looking to burn some energy; from girlfriends finding their inner bliss, to a romantic couple rekindling their connection - it's all available amidst our gorgeous red rocks, and it's unique to each person - it's their Sedona, told from their perspective.
The "My Sedona" brand campaign will be targeted towards the geographic markets of Arizona, Southern California, Illinois, Texas and New York, as well as Canada, Europe and Japan. "My Sedona" will be utilized for our websites, print advertising, Internet marketing, sales and public relations. Our brochures and collateral will be branded also, along with our new 2012 edition of the Experience Sedona Guide. Finally, continue to watch the weekly E-Flash for branded co-op opportunities for participation.
Thank you to all who contributed to the development of the campaign, and thank you to our Tourism Bureau members who help support destination marketing. With our vibrant new brand campaign, we look forward to portraying Sedona in a fresh way, and attracting visitors to our remarkable city! Here's to a great year!
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Sedona promoted through the Arizona Office of Tourism
The Sedona Chamber of Commerce Tourism Bureau's recently collaborated with the Arizona Office of Tourism to promote Sedona in their Arizona Office of Tourism's January e-blast to over 50,000 opted-in subscribers. This is just one of the ways that the Tourism Bureau works hard to market our beautiful destination!
For questions about Tourism Bureau membership benefits and marketing opportunities, please contact Michelle Conway at 204-1123 or at mconway@sedonachamber.com.
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Submit Your Brochures for the Arizona Highways/AAA Travel Show
Submit Brochures by Friday, February 10
Make sure your business is top-of-mind with Valley residents at the Arizona Highways/AAA Travel Show. The show is scheduled for February 18 and 19. This year's show will be bigger and better, as two individual travel shows - Arizona Highways Travel Show, and the AAA Travel Show - have now partnered to create the biggest and best travel show of 2012.
Submit up to 100 brochures to the Sedona Chamber of Commerce who will be at the show representing Sedona. The cost is $50 for Tourism Bureau Members. Please bring brochures with payment to the Sedona Chamber Administrative Office at 45 Sunset Drive, attention Michelle Conway. Contact Michelle for more information at 204-1123 or at mconway@sedonachamber.com.
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Sedona International Film Festival - Deals & Discount Packages
The 18th Annual Sedona International Film Festival is around the corner! Taking place February 18-26, 2012, the festival will feature documentaries, shorts, animation, foreign, student and feature films. Filmmakers and audiences from around the world have heralded Sedona's festival as one of their favorites. Couple all of this with amazing workshops, and you'll see how valuable it is to create discounts and deals that are specific to this week-long festival.
Go to VisitSedona.com, click on Deals & Discount Packages, scroll to the bottom of the page, and click to submit your own discount/deal. Complete and submit the form, and we'll do the rest! Contact Michelle Conway for more information at 204-1123.
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Spring Training - Deals & Discount Packages
There is simply no bigger event in the Valley of the Sun that can generate the economic impact of Spring Training. Today, the Cactus League is regarded as one of the most important tourism events in Arizona, and in 2011, Spring Training generated more than $362 million in economic activity throughout the state. As we welcome all baseball fans back in 2012, we'd like to let these fans know about all of the wonderful reasons to visit Sedona while they're in the state. Please consider creating a deal to further entice them to visit Sedona, and visit your business.
Go to VisitSedona.com, click on Deals & Discount Packages, scroll to the bottom of the page, and click to submit your own discount/deal. Complete and submit the form, and we'll do the rest! Contact Michelle Conway for more information at 204-1123.
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VisitSedona.com Upgrades Online Booking Engine
Are you interested in selling your rooms directly from the VisitSedona.com website? It is very easy and requires little management - even if you do not participate in any other online or GDS based programs. This new booking engine can be utilized by all Sedona area hotels, motels, resorts, inns and B&Bs who are Tourism Bureau Members! Here are some commonly asked questions:
Can I access the system through the Internet?
Yes, the system is a user friendly, web-based program that is easy to manage and is a powerful merchandising tool.
Will we need to purchase special software?
No, your current Internet browser will allow you access to the system.
Is there a minimum commitment time period?
No, there is no minimum commitment. The Flexible Net Rate Agreement terms are for one (1) year with a thirty-day notification of termination.
For more information, contact Howard Green at 282-1518 or email Howard at:
info@sedonacentralreservations.com
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President Obama Calls for National Travel & Tourism Strategy
During a speech Jan. 19 at Walt Disney World in Orlando, Fla., President Obama outlined a new strategy to promote tourism to the United States. By Executive Order, he charged the Secretaries of Commerce and the Interior to lead an intra-agency task force to develop recommendations for a strategy to promote travel opportunities throughout the United States. Read more...
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Helpful Information and Other Tools
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