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Greetings!
The early spring lulled us into thinking that everything will come faster - warm weather, summer, and good baseball teams. It also felt like business got a jump start. Then we settled into the normal routine and seem to have lost that early momentum.
The thing about momentum is that it takes energy to maintain it. Without that fuel, things just glide to a stop. Take a few minutes now to refuel, then go out and make a difference. |
| A Part or Apart? |
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I've always been interested in words. Maybe it's the years of Latin I took in High School; maybe it's because I'm in a business that focuses on communication. Whatever the reason, I notice words and meanings.
If you read the words in the title out loud, "a part" and "apart" sound the same but have entirely different meanings. Think of so, sow, and sew. They are homophones, words that sound the same but have different meanings. There are hundreds of such words that we use every day. It is only by putting them into context that a listener can tell which word we're using.
Think about the people who work for and with you. Are they a part of your team or apart from you team? When you have conversations while networking, are you a part of the conversation or just apart? Just as it's easy to mistake one word for another when spoken, it's just as easy to slip from inside to outside the team or conversation.
Some homophones will lend a different perspective. The words presence and presents, assent and ascent, build and billed, our and hour can be seen as describing positive interaction and results. You can probably think of others that could be used to describe your approach, and writing them down will help you to think creatively about your marketing and management.
When you notice the words you can pay more attention to their meaning. |
| Focus on Sales |
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There a phrase that often comes up in sales: "You can lead a horse to water but you can't make him drink." Years ago I met another coach who captured the essence of sales by adding: "My job is to make him thirsty."
Our task is to discover what our prospects thirst for and then offer them the relief they are already seeking. |
| Networking Tips |
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Remember that It takes a while to learn how to focus on the conversation at hand while still respecting the limited amount of time we all have to spend with each other. Finding a way to be a part of, and bring value to, the conversation is the key to being remembered, and appreciated, when networking. The more you work on it the better you will get. |
