The Growth Coach

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February, 2012

Greetings!  

January was an odd mix here in Chicago. One week you could play golf (and did), the next it was clearing snow and trying to get warm. Sometimes business feels the same, feast or famine. Remember, there's nothing to be done about the weather. Business however, that's a different story.
Business as a Team Sport?

The playoffs in the National Football League determined the two teams who will go to the Super Bowl. They also provided some good lessons for anyone in business.

 

In both football and business it's 20 percent inspiration, 80 percent perspiration and 9 percent luck. You say that doesn't add up? We've all seen two teams, or businesses, that put forth 100 percent effort and had entirely different results. Sometimes luck does play a role, but that's not my focus.

 

Teams that win do so because the players on the team each play their own position effectively - and don't attempt to play someone else's. On every play each player has a specific task to accomplish at a specific time. When they do that the play works and they gain yardage. It's the same in business.

 

Think of your favorite restaurant. From the moment you walk through the door, to ordering, to being served, to having dishes cleared, to getting the check and paying your bill, and finally leaving, each person on the staff has effectively played his or her part. And, many of the key players were unseen - the chef and kitchen staff were a key part of your experience. A good internet retailer like Amazon is similarly effective. When it works, they gain customers.

 

What we also saw in the playoffs was how important a leader is to the team's success. The quarterback has to play his position effectively and motivate the other players on the team to both play their positions well and play as a team. He celebrates their successes and encourages his team mates after failure. But, no matter how skilled the individual, the team can't succeed on his efforts alone. He must complete passes or hand off the ball to a running back to move forward. Without that yardage the team can't score. It's the same in business.

 

We've all seen highly skilled owners who create a successful business that just never seems to grow. It's often because they have trouble building a team and delegating responsibility - granting authority - to the members of that team. Without that team surrounding them, they are limited by what they can accomplish in a given day. Just as in a game, time could run out before they score.

 

In the end, it's really about vision. What's the point? Is it to win the Super Bowl or just win the next game? Is it to make this sale or win a customer for life? If you build a better team - a better organization - and then play to the best of your abilities, luck won't matter.

Focus on Sales

I just discovered advertising on Facebook. With the publication of my book I have had to learn how to market a product, not a service. It's still about talking to the right audience and providing a call to action, but it's not something I'm used to.

 

What appeals to me is that, like Google adwords, you can set a daily budget and target a geographical area. Even better, because Facebook has gotten personal information from its users, you can specify interests, age groups and education levels. Maybe that's why I've seen a much higher rate of clicks per impression than on Google. Check it out.

Networking Tips

I don't know what it is, but early in the year people are more willing to check out new networking opportunities. What that means, of course, is that you will meet people you have never met at the events you regularly attend. What it also means is that you will meet more new people at events you've never attended. That's a win-win opportunity, play well!


If you have ideas for future issues or questions on this one, let me know. Who do you know who would enjoy reading these articles? Use the "Forward to a friend" link below.

 

Playing to my strengths,


Dave Ferguson
The Growth Coach
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No-Brainers!

I discovered a couple of things this month you might find helpful.

 

What if you could take a credit card payment anywhere, any time and it would only cost 2.75% of the transaction amount with no monthly fees and no equipment costs? Check out Square. It works on iPhones and my Droid smart phone.

 

I just moved my home phone to our Verizon family cell phone account. They provide a module for the phone to plug into and, in essence, it works as a cellular connection. No long distance charges, you can take it with you if you have another home or travel, and the best part is that it's only $9.99 a month.

 

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