The Growth Coach

Views From The Growth Coach

 

September, 2011

Greetings!  

As summer draws to a close there's a renewed uncertainty in the air. What should be the Dog Days have seen frenetic activity in the financial markets around the world, activity driven by uncertainty. But life as usual goes on. Vacations are over, kids are back in school, and we are left to focus on business once again. We know, deep down, that uncertainties become certainties given enough time. Persistence and patience will prevail.
Shooting Par 

In the First Tee Program for young golfers they teach the kids that Par is what a professional golfer would score on a given hole and on that golf course. The message they are trying to convey is twofold: that shooting Par is very difficult and that you don't need to shoot par to have fun, you just play to your ability.

When I play golf I'm trying to shoot par or better on every hole. I've never been able to shoot par for 18 holes but that doesn't keep me from trying. In business I see similarities to golf. Owners establish a kind of "Par" for employees, vendors, and subcontractors. When they visit other businesses they measure them against some score that they have established as Par. Most have established a Par for their own performance. As a coach, my concern is this: Is your Par a score only you can achieve and, even then, not on every occasion?

One of the most challenging things every owner faces is how high to set the bar when measuring the performance of others. It often starts with unreasonable expectations for your own performance - and then an inability, or unwillingness, to accurately measure your results. I call it excessive optimism. It's no wonder employees express frustration when they are held to a standard even their employer fails to achieve.

You might be familiar with the system the United States Golf Association developed to equalize scores when people of different abilities play against each other. It's called the Handicap System. If I usually shoot about 90 on a par 72 course, my handicap might be 16 strokes. My playing partner might have a handicap of 18. To compare our scores I would subtract 16 from my total for that round and he would subtract 18. We would compare our final scores based on our individual abilities.

What if you could look at the world and assign everyone, including yourself, a handicap based on the ability of each to perform on a consistent basis. What if you then measured their performance against that standard instead of against perfection? Do you think people would see the potential for improving their performance? Do you think it would be easier to reward them when they clearly exceeded their handicap?

We all have handicaps that can be overcome with education, effort, and a little help. When you can confront your own it makes it so much easier to help others to overcome theirs.

Focus on Sales

Commission-only sales people know something that business owners often forget: the sale isn't over until the product or service is delivered and final payment is made. Until that happens, there's a risk that any number of things could go wrong and, instead of generating revenue, the "sale" becomes an expense.

 

Remember, the goal is not the sale, it's a satisfied customer. By focusing on the goal, most of the risks can be avoided and the value of the sale increased for the customer and the company.

Networking Tips

The measure of your network should be quality, not quantity. And, if it's not maintained it will lose its value. Just as you car needs regular maintenance, so too does your network. Establish a maintenance schedule that makes sense - some will require more attention than others but all will need attention on a regular basis.

 

Just like your car, if it's well maintained it will last longer, go farther, and provide a better return on your investment of time and money.


If you have ideas for future issues or questions on this one, let me know. Who do you know who would enjoy reading these articles? Use the "Forward to a friend" link below.

 

Seeking Par,


Dave Ferguson
The Growth Coach
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This Month's Focus
Focus on Sales
Networking Tips
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Got any epiphanies?

 

I'm finishing up my first book and I need help with the second. I'm looking for successful business owners who have a compelling story. More specifically, what they discovered along the way that was instrumental in transforming their thinking and their business - their personal epiphany.

 

If you know someone like that please contact me. I am looking for 12 to 15 candidates who would be willing to be interviewed over the next few months and have their story appear in my second book coming out next year.

 

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