Greetings!
The Bears won't be in the Super Bowl this month but we got a preview of some hidden talent on the team. Have you thought about the hidden talents of those around you and how you can make use of that talent to make more touchdowns of your own? Win more business! |
| The State of the Business |
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The Constitution requires the President to "from time to time give to the Congress information of the State of the Union, and recommend to their Consideration such Measures as he shall judge necessary and expedient". It has become a tradition to do so in January of each year. For the President it's an opportunity to look back on accomplishments and propose new courses of action going forward. With the rise in concern about fairness and media access the opposing party now has the opportunity to present their views too.
What if you had to make a State of the Business address to your associates, employees, vendors, customers, and prospects. What would you report? Remember, this is a marketing opportunity, an opportunity to communicate a clear picture of what you've accomplished and where you are headed. Don't just think about it, jot down some notes. Whether you actually address your constituents as a group or speak to them individually, the message must be consistent.
Take the time to consider your achievements, for in those achievements lie the seeds of your future success. Thank people for their help, you didn't get here alone. Recognize the problems you face and commit to a plan to address them because you aren't the only one who sees them. Remind people that you can only achieve your vision by working with the people around you, working together you can accomplish more than the sum of the individual efforts. Finally, remember that you are the leader and business is not a democracy. The people around you expect you to lead the way and make the decisions - and take responsibility for them.
This is your chance to communicate your vision. Make the most of it. |
| Focus on Sales |
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You have three opportunities to increase revenue. You can increase the number of customers you have, increase the quantity of transactions per customer, and increase the average sale amount. You should probably do all three, but finding new customers is time consuming and expensive. The most cost effective way to increase revenue is to work with your existing customers to increase the number of transactions and the value of each transaction. Give it a try. |
| Networking Tips |
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Networking is about marketing, educating people about you and your business. Your goal is to help them to remember you.
Start with a good nametag, one with your name written large enough that the people you meet don't have to lean into your chest to read it. If you use your first name only it's a conversation starter; if you use your logo and full name it connects those two pieces of information in the other person's mind.
No matter the topics of conversation, remember that they probably won't remember much of what you said, but they will definitely remember how you made them feel. Make them feel special.
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