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Greetings!
The daffodills are coming up, the grass is greening
up, and the golfers are teeing up so it must be spring.
I see the cycles of nature reflected in business, and I
see a lot of new ideas popping up. Growth is in the air.
Breath deeply!
Rat-like Cunning
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Intelligent Persistence, Singular Focus
I worked for a smart guy years ago who told me that
to be successful what I really needed was rat-like
cunning. Have you ever watched a rat in a maze? You'll
notice that he's
constantly on the move, sniffing here and sniffing
there, rarely visiting the same place twice (he's smart
enough to avoid wasting time), and eventually finding
the food, the object that motivated all his behavior.
What my boss was trying to tell me was that intelligent
persistence, and singular focus, would help me reach
my goals.
Today, even for the rats, the world
is a
little different. If you keep doing what you've
done, you can no longer expect to get what you've
always gotten. People are putting off decisions and
delaying expenditures. Actually, they are really trying to
be smart about their own businesses and families.
We really are all in the same boat and together trying
to navigate our way to smoother
waters.
Remember, the
daffodils don't care about the economy, neither do the
rats. All they know is that to reach their goals it's a
matter of staying on task, looking for opportunities,
and creating their destinies. Take their lesson to heart:
you're definitely smarter, but you still need to be just as
persistent.
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Focus on Sales
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It's Spring, go out and surprise someone. Call
someone you haven't talked to in too long just to find
out how they are doing and to listen. Send flowers to
someone who deserves them. Make it a point to thank
everyone - even if they haven't done anything. Be as
generous as you can and your attitude of generosity
will be returned. You'll be surprised at how enjoyable
your days will be.
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Networking Tips
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I know a good networker who believes in
the "Three foot rule of implied consent." It's simply the
belief that because we are all human beings sharing
space, if someone is within three feet of you it's OK to
start a conversation. The rule doesn't state what the
conversation should be about, but if you read my sales
tip I would suggest that you start with a compliment.
My personal approach is never to talk about my
business unless the other person asks. Human
nature being what it is, they usually do.
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CLC's Small Business Development Center Resources
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For the business owners you meet who need help
with business planning or growing their business and
might not have the resources to pay for professional
consulting, suggest that they check out the services of
the
Small Business Development Centers around Illinois.
I am now doing a few hours of counseling each week
for the center at the College of Lake County in
Grayslake and in Vernon Hills. The SBDC is an
underused resource. It's a great way for those who
want to grow to get the help they need when they can
least afford to pay for it. Spread the word!
SBDC Website and Request for Counseling
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