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Greetings!
Congratulations, you survived 2008!
This year is bound to be better than last year, so take
advantage of the lull in activity to get some thinking
and planning done. When everything finally breaks
loose
you'll be glad you did.
Plans That Work
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Turning Baby Steps Into Giant Leaps
The past year has forced many of us to revisit our
assumptions about the world and about financial
security. The most important lesson we can take from
our experience is that we can't control what others do,
only the actions we take. The beginning of a new year
is a good time to review our goals and adjust our
plans. It's time to sit down and evaluate how we did
last year and adjust our expectations for the coming
year to reflect the reality around us. You might even
want to open those retirement account statements
sitting on the desk and verify the damage. Remember,
you can't change the economy but you can change
your approach.
As a coach, I've seen how easy it is to adopt a goal
and how difficult it is to develop a plan to reach that
goal - let alone take the actions every day that will
allow you to actually achieve it. I'm a believer in "baby
steps" - small actions that you take every day to move
you closer to your goal, things that allow you to
measure progress.
We all want to know that we are making progress, but
sometimes what we choose to measure makes it
impossible to actually see the progress. For example,
if your goal is $240,000 in revenue for the year, you
might be looking at $20,000 as a monthly goal. If, in
the first two months you have revenue of $32,000 and
$8,000 are you reaching your goals? It's hard to
tell.
What if we look at the same situation in a different
way? What is your plan for reaching that yearly goal?
What steps are you taking every week? Every day?
Every hour? The smaller the pieces, the better you are
able to focus on actions - the actions you need to take
to reach your goals. It's no longer just one big goal, or
12 smaller goals but a series of small achievable
actions that you can measure every day. If you
establish a realistic goal and develop a sensible plan,
you will quickly see the progress you are making or
the things you need to change. That's how successful
people manage their days, by measuring their actions.
From the outside it looks like giant leaps, but inside
it's just baby steps.
Take some time to reflect on what you want your world
to look like a year from now. Establish your goals,
develop your plans and decide what actions you will
need to take every day to make progress. Focus on the
actions and the results will follow. If this makes sense
to you, send me an email request with your name and
address and I'll mail you a pad of custom sticky notes
that you can use to remind yourself of the three most
important tasks you need to accomplish each day.
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Focus on Sales
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Have you thought about your sales force lately?
Even if you have no employees you still have a sales
force. They could be selling for you or for your
competition, but they'll be spending every day selling.
It's all those people who know you and know your
business. What are they telling the people they meet?
That's something you control, so take the time to
formulate a message and broadcast it by word and
deed. You'll be surprised how many people will speak
highly of you if you give them something good to work
with.
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Networking Tips
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What's the best question you can be asked at a
networking event? It is: "How would I know if someone
is a
good referral for you?" The goal is to get the person
you are talking to to ask you that question. It's not that
difficult and you can probably get it to happen 80
percent of the time.
You've probably noticed that people tend to respond to
your question by answering it and then asking
the same question of you. In a good conversation
there's an active exchange of information, moving from
the general to the specific. If you
show a genuine interest, they will probably show the
same level of interest. As you develop a rapport you
have the opportunity to ask questions that guide the
conversation. Eventually, you can ask your "goal"
question and then wait expectantly for them to ask you
the same. This is your golden opportunity, so make
sure your answer has been prepared in advance.
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Announcing A New Program
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Based on feedback from participants in the Strategic
Mindset Workshops, I've developed a new program
designed for business owners and professionals who
know where they want to go and are looking for a
group of like-minded individuals to discuss ideas and
provide accountability in a structured, non-compete
and confidential environment. Similar to a mastermind
group,
these exclusive groups consist of 5 to 7 members
who are at a similar point in the evolution of their
businesses. The groups meet monthly. For more
information visit
the website or give me a call at (847) 968-2468.
Strategic Management Groups
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