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Greetings!
I just returned from a two week vacation. There's
nothing like a vacation with family to put the world in
perspective and make you anxious to get back to work.
The articles in this month's newsletter are a
direct result of the things I saw while vacationing. I just
can't help seeing the world from a coach's perspective.
Celebrating Independence
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I've been telling people for years that, apart from
technology, there's nothing new in business - we've
been doing business for thousands of years. This
point was reinforced recently when I visited Pompeii,
the city in Italy that was buried by the eruption of Mount
Vesuvius in 79 A.D.
What was most striking to
me about the city was the feeling that this was a city
that could function as well today as it did nearly two
thousand years ago. There were streets and
sidewalks, pipes providing running water to the
homes and fountains, houses with mosaic floors and
courtyards and beautiful frescoes on the walls, and
even shops selling that period's version of fast food. It
was clear that this city wasn't created as a
government project. The houses, the shops and the
commerce were the result of people doing business
with people. It was thriving and expanding at the time
because of that commerce.
As taught in
school, history seems to focus on the rise and fall of
civilizations based on military prowess and the
exercise of power. Yet, a large part of any people's
strength is the accumulated wealth of commerce and
its ability to finance acquisition and expansion. When
broad economic forces control the decision-making,
civilizations seem to thrive. As the decision-making
and power migrate to fewer and fewer entities,
progress seems to slow and civilizations seem to
stagnate.
People still do business with
people. They constantly declare their independence by
the decisions they make about where they spend their
money. Our country began when we decided how we
would spend our money and how our government
should treat us. I think those two factors are
inextricably linked.
Here's to our independence.
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Focus on Sales
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Everyone saw it, the difference between the
attitude of the staff where we stayed and the staff of
the airline we used to get there and back. Where we
stayed everyone smiled, was pleasant and tried to
help us enjoy our stay. The cabin attendents on the
planes were surly, unhelpful, and clearly not enjoying
their work. The consistency of the two starkly different
behaviors made it clear to me that it was the
employer, not the employees, that was responsible for
the behavior. If the employer chooses to foster great
customer relations (and this can happen only with
good employee relations), the result will be as
intended. If the employer chooses not to, customer
relations will continue to deteriorate until no
customers remain.
Whether it's one
employee or
ten thousand, the number of customers you retain is
based on how you treat them.
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Networking Tips
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Sometimes networking is simply about being
willing to do something you hadn't planned to do. As I
dropped off my daughter for an appointment, I noticed
that a doctor was giving a free seminar on a topic I
was curious about. Since it was about to begin, I went
to the room and discovered that I was the only one in
the room. When the doctor arrived, he was
disappointed in the turnout, but we wound up
spending the next hour talking about the topic, how the
doctor worked with his patients, what he enjoyed
about the business, and what he hoped to
accomplish. We had the opportunity to actually get to
know each other! But, I would never have met him if I
hadn't decided to risk a bit of my time.
Take
chances.
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Your Complimentary Consultation
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Would coaching help you to realize your dreams for
your business and life? We now offer complimentary
consultations on Monday mornings. To reserve your
30 minute session, call Dave Ferguson at (847) 968-
2468. We'll talk about your dreams and goals. You'll
have an opportunity to decide if coaching will make the
difference.
Learn More About Our Coaching Programs
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