Newsletter from 20plus30
New insights into 50-plus marketing
June 2010
20plus30.com
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20plus30

A lot has been happening in the world of 50-plus marketing and at 20plus30.
First, my blog has moved. You will now find my daily comments about the 50-plus market at this web site.

Secondly there are lots of new publications and podcasts available from this site.
If you have any questions, then please get in contact. Enjoy reading newsletter.

20plus30 smartphone app
I am so convinced about the importance of apps (applications) that I have created a new blog titled - Apps for Baby Boomers - that contains everything you could want to know about apps that are especially useful for older consumers.

In the next few months I will be launching another blog about Apple's iPad. I am so convinced of the importance of apps that I have had one created for 20plus30. If you have an Apple or Android powered phone you can get the apps from here. Not convinced about the importance of apps?
older_brain
What is really going on in the heads of older people? There have been four interesting research studies providing insights into how our cognitive functioning influences behaviour. Each of these studies looks at the relationship of age and the part it plays in influencing how our minds work. You can read about each of these studies

How our sense of well-being changes with age
Why are teenagers such a pain

What are the special talents of the middle aged brain
How useful are "brain games"

A health warning: Just because research appears in an academic journal doesn't mean it is correct.
The Specsavers Ad
There have been a few ads that caught my attention. The Specsavers ad achieved high recall figures and seems to appeal to all ages of people.

The Age UK ad from the newly launched amalgamation of Age Concern and Help the Aged had a powerful TV campaign using high profile celebrities.


I was not so sure about the AARP ads. Well produced and with a simple clear message but I was left thinking - "so what" - "what should I do"

Finally, a new TV channel - Vintage TV has just been announced in the UK. It is music based and has secured Paul Gambaccini (a well respected music presenter) as its main its main celebrity face.
Pinch_The_Book
The media appears to have a vendetta about blaming all of the problems of the UK (and the US) on Boomers/the 50-plus. The book 'Pinch', book published in the UK by a Government minister, appears to give these arguments some legitimacy.
I don't think that it does and decided to write my review of the book and subject.

I have had great fun presenting in Ireland about the business opportunities created by the ageing population and thought you might want to read what I said.

Likewise I am sharing presentations that I gave to the Royal Mail and to Unilever
I think the content of these presentations gives a good idea of my latest thinking about 50-plus marketing.

Happy reading.

I hope you have enjoyed the newsletter. 20plus30 is launching a major new research service in the next few weeks so you will be hearing again from me before long.

If you would like to know when new 50-plus marketing publications are posted to the 20plus30 web I can send you an alert. You can now follow postings to the 20plus30 blog on Twitter.

Best regards - Dick Stroud

phone: +44 (0) 207 193 0915
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