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luncheon program |
Opening Remarks by State Senator Mike Brubaker Senator Brubaker is recognized nationally and within the State as a strong advocate for international trade. He created and serves as chairman of the PA Senate International Commerce Caucus and was recently appointed to serve as co-chair of the Council of State Government's International Committee.
Thinking Big...Competing in the Global Economy
C. Alan Walker, Secretary of the Department of Community and Economic Development, leads the agency's efforts to improve Pennsylvania's communities and position PA businesses to grow and compete in a global economy. Prior to joining DCED, Mr. Walker was president and CEO of Bradford Energy Company Inc. He also served as chairman of several boards, including the PA Chamber of Business and Industry, Team Pennsylvania, the Pennsylvania Coal Association and Pennsylvanians for Effective Government. |
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keynote: social media in global markets |
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Ken Yang |
Our keynote presentation features Ken Yang from the PA Trade Office in Seoul, Korea and Coco Watanabe from the PA Trade Office in Tokyo, Japan. Their presentations will focus on current use of social media in their respective countries and how companies can use social media as part of their international marketing strategy.
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Coco Watanabe |
Learn about use of social media at international trade shows, explore some of the different social media networks available and find out about smart phone applications for international marketing in Japan and Korea. Our presenters will share some of their ideas on how to effectively use social media to reach customers in their countries. |
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thank you to our event sponsors |
  
Individual appointments with our event sponsors can be scheduled throughout the day |
