Terri Morrison, Author of "Kiss Bow or Shake Hands: How to do Business in Sixty Countries" will present the breakfast keynote. "A Cross-Cultural GPS to Global Customers."

Ms. Morrison conducts seminars on intercultural communications, and has written on cross-cultural communications for many US and European publications, including American Airlines' in-flight magazine American Way, Swissair's Gazette, Sabena's PASSPORT, CEO Magazine, OAG's Frequent Flyer, and Industry Week online. Terri Morrison has appeared on many media broadcasts, including CNN, CNBC, and NPR.

Ms. Morrison has extended an invitation to access part of her online intercultural database Kiss, Bow or Shake Hands: Expanded Edition - for free! The World Holiday and Time Zone Guide 2009 contains all the official holidays for over 100 countries. Click on the link below to access this database.

David Morey, founder, President, and Chief Executive Officer of DMG, Inc., and Vice Chairman of Zyman Group, is one of the leading strategic communications consultants in America. Prior to establishing DMG, Inc., he was Director of International Affairs and Special Advisor to the Chairman at J.E. Seagram & Sons, Inc. He is currently Adjunct Professor of International Affairs at Columbia University, specializing in media and politics. Recently, Mr. Morey served as a Chairman of the Council on Foreign Relations' Task Force on Public Diplomacy. Over the years, Mr. Morey has worked with a number of foreign candidates, parties and governments including: Colombian President Virgilio Barco; Philippine President Corazon Aquino; Russian President Boris Yeltsin and The Dalai Lama. He is also Author of "The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top." In these tough economic times, learn how to remain competitive in the global marketplace.

Knud Philipp, Vice President of General Motors Overseas Distribution Corporation and Director-GMNA International Product Center CKD Operations will present the luncheon keynote address, "Options and Opportunities for Market Entry and Growth."

Countries from around the globe will be exhibiting at our annual "Reaching Your Global Customers" Conference on April 30. Attendees will have the opportunity to speak with these diplomats and learn more about opportunities for U.S. companies throughout the day. A dessert reception will be held in the exhibit area for attendees to network with the embassies, speakers, exhibitors, and other conference attendees. If you are interested in exhibiting, please contact the World Trade Center of Central PA.

Local and national speakers will be presenting morning breakout sessions. Topics include web site globalization, cross-cultural competence, public relations, and an embassy roundtable discussion.

Breakout Sessions:

• "Translating to Survive: How to Make Foreign Markets NOT Foreign to Your Business"
• "Using Search Marketing to be Competitive"
• "Protecting Your Brand Globally"
• "Global Marketing Forum"
• "Cultural Considerations for Business"
• "Dynamics of Country Risk Assessment"