| Getting the Most Out of the Executive Conference Meetings |
By Melissa Bilger, Keller
Each individual distributor has their own unique way of making the conference a success and the formula we use at Keller has served us well over the years. We go into the meetings as if we were going into an annual employee review. In doing so, we collect specific data based on information from the previous year. The data we compile is then broken down into 14 rating areas which are; Marketing Philosophy; Marketing Program; Delivery; Product Warranty; Product Returns; Customer Service; Artwork; Sales Representation; Invoicing; POP Packaging; Packing/Shipping; UPC Compliance; Product Channel Pull-Through and GMROI. We critique each area on a scale from 1 to 10 and we feel very strongly the information is important to our future growth within the RV industry. It's important that the vendor clearly understands our needs and how they "measure up". Every year as we step into the meeting room, vendors are anxiously awaiting their "report card" to see their score and everyone leaves the meeting with a clear vision of what changes, if any, are in store for the year ahead.
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| Sales Best Practices: Use RVAA's Universal Price List |
By Keith Larson, Winegard
Information is key... Correct and complete product information is very valuable to both suppliers, distributors and to the consumer. RVAA has created a format for information to flow seamlessly between supplier and distributor.
This simple spreadsheet can be used for:
- Product Info
- Prices
- Price changes
- New products
Having all information in the same format allows everyone's system, both outputting and inputting to be streamlined for most cost effective and less time-consuming process.
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Thank you to our RVAA Diamond Sponsor
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