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October 2012: In This Issue
Airline Seat Capacity Expected to Rise 12.7% in 4th Quarter
HTA and NFL Partner to Host Pro Bowl Committee
The Sapphires to Open 2012 Hawaii International Film Festival
Mahalo Month Needs Your Kokua
HTA Looking to Support Programs in 2013 through Its Product Enrichment Program
World Vintage Rugby in Hawaii for the First Time
Save the Date!
  HTA in the News

Howard's Business Report: David Uchiyama (Hawaii News Now, 10/4/12)

Hawaii Tourism Rebounds in a Big Way (The Wall Street Journal, 10/1/12)

Chinese Holidays Seen Filling Flights to Hawaii (Honolulu Star-Advertiser, 9/20/12)  
  Calendar of
Marketing Highlights

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Airline Seat Capacity Expected to Rise 12.7% in 4th Quarter

AirplaneThe HTA released its fourth quarter Airline Seat Capacity Outlook report, which forecasts continued growth through the end of 2012. A 12.7 percent increase is expected, largely thanks to double-digit increases from the U.S. mainland.


"Air access and the availability of air seats to match demand are essential for a successful visitor industry," said David Uchiyama, vice president of brand management for the HTA. "We were pleased to see increases in nonstop air seats to the Hawaiian Island from all regions, which translates into more visitors and more expenditures to support our statewide and island tourism economies."


To view the full report, click here

HTA and NFL Partner to Host Pro Bowl Committee   

Pro Bowl    

Hawaii will once again play host to the 2013 NFL Pro Bowl, continuing the more than 30 year relationship. As the state prepares to welcome the fans, players and their families to the Hawaiian Islands and garner excitement among locals and visitors, the HTA in partnership with the NFL has formed a Pro Bowl Committee.


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The Sapphires to Open 2012 Hawaii International Film Festival   


Held annually since 1981, the Hawaii International Film HIFF LogoFestival (HIFF) continues to be a premier international film event that draws nearly 80,000 residents and visitors from Asia and the Pacific. This year, the HTA-supported event will be screening 219 films from 43 countries from Oct. 11-21 at Regal Dole Cannery Stadium Theatres and Hawaii Theatre.

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Mahalo Month Needs Your Kokua  
Mahalo Month - Offerors 2012
Every year, during the slower spring shoulder period, the HTA coordinates Mahalo Month, an opportunity for travel trade professionals to visit the Hawaiian Islands and take advantage of special offers from Hawaii's visitor industry. Mahalo Month presents a great opportunity for those who sell the Hawaiian Islands to come and experience it first-hand to gain a better understanding and appreciation for the destination.

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HTA Looking to Support Programs in 2013 through Its Product Enrichment Program


Earlier this month, the HTA released a Request for Proposals (RFP) for its Product Enrichment Program (PEP). The PEP was established to support community-based programs that enhance visitor and resident experiences and create opportunities for economic development, natural resource preservation and perpetuation of the Hawaiian culture.


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World Vintage Rugby in Hawaii for the First Time

RugbySince 2004, Vintage Rugby has gathered veteran players over 35 years old from around the world to participate in its biannual World Vintage Rugby Carnival. For the first time in the U.S., this week-long celebration of friendly rugby matches, festivities and leisure activities took place in Hawaii from Sept. 23 through Sept. 30. More than 1,200 players and their families traveled from Australia, Canada, France, Germany, Ireland, New Zealand, South Africa, South America, Spain, United Kingdom and the mainland U.S. to participate in matches at Kapiolani Park.


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Save the Date! 


Oct. 11-21, 2012  
Regal Dole Cannery Stadium 18 Theatres & IMAX  
and Hawaii Theatre 
Oct. 19-20, 2012
Pioneer Mill Smokestack, Lahaina

Oct. 27, 2012 
Chinatown, Honolulu  
Nov. 3-11, 2012 
Kalani Oceanside Retreat, Hawaii Island 
Jan. 27, 2013 
Aloha Stadium 

2013 Hawaii Tourism Conference
 Aug. 22-23, 2013
Hawaii Convention Center 
HTA recognizes the use of the 'okina ['] or glottal stop, one of the eight consonants of the (modern) Hawaiian language; and the kahakō[ā] or macron (e.g., in place names of  Hawai'i such as Lāna'i).  However, HTA respects the individual use of these markings for names of organizations and businesses.  Due to technological limitations, this current communication may not include all Hawaiian diacritical markings.