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March 2012 In This Issue
Japan: One Year Later
Hawai'i takes Center Stage at Philadelphia Flower Show
18th Annual Honolulu Festival Livens Streets of Honolulu
Asia-Pacific Incentives & Meetings Expo Provides Networking Opportunities
Working Together to Build Hawai'i's Workforce Future
Mahalo to Participants of the 2012 Spring Marketing Update
Waikīkī Beach Maintenance Project Update
Save the Date!
  HTA in the News
Aloha for Japan Revealed Hawaii's Heart (Hawaii Business, March 2012) 


  Calendar of

Marketing Highlights

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Hawai'i Tourism Authority
1801 Kalākaua Ave.
Honolulu, HI 96815
Tel (808) 973-2255
Japan: One Year Later

Aloha for Japan Logo

It has been one year since the devastating earthquake and tsunami struck Japan on March 11, 2011, causing a ripple effect across the Pacific. While deeply concerned about the people of Japan, Hawai'i also received a tsunami warning, and had to focus on keeping visitors and residents safe and informed.

Hawai'i takes Center Stage at Philadelphia Flower Show
Flower show
2012 Philadelphia International Flower Show: Hawai'i Island's Green Point Nursery, Inc. Display

Wave Entrance

 The flora and fauna of the Hawaiian Islands took center stage at the world's largest flower show in Philadelphia, PA, March 4-11, 2012. 

Road to Hana
Road to Hana Display

18th Annual Honolulu Festival Livens Streets of Honolulu  
2012 Honolulu Festival
Photo courtesy of Honolulu Festival Foundation 


The 18th Annual Honolulu Festival, themed "Bonding together, hand in hand," honored the strong cultural and ethnic bond between Hawai'i and the Asia-Pacific region with a vibrant showcase of musical and cultural performances from March 3-4, 2012.

Asia-Pacific Incentives & Meetings Expo Provides Networking Opportunities


To help build upon the success that Hawai'i's tourism and meetings, incentiveAIME Logos, conventions and exhibitions (MICE) industry saw in 2011, the HTA participated in this year's Asia-Pacific Incentives & Meetings Expo (AIME), in Melbourne, Australia, the premier meetings and incentives event in the Asia-Pacific region, attended by more than 3,500 industry buyers and trade visitors.

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Working Together to Build Hawai'i's Workforce Future

LEI Photo

Lead, Expose, Inspire (LEI) is a new HTA-sponsored workforce development project to inspire Hawai'i's youth to select careers in the Hawai'i visitor industry by providing them with the necessary means to achieve success. ClimbHI, a non-profit organization, has partnered with the HTA in the creation of LEI, which will focus on creating programs that expose students to the hospitality industry through interactions with members of Hawai'i's hospitality industry.

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Mahalo to Participants of the 2012 Spring Marketing Update 


The HTA would like to offer a sincere mahalo to those who participated in the HTA's 2012 Spring Marketing Update. Close to 200 people participated through a webinar or gathered at the Hawai'i Convention Center to hear presentations by the HTA and its marketing partners, Hawai'i Visitors and Convention Bureau (HVCB), Hawai'i Tourism Japan, Hawai'i Tourism Asia, Hawai'i Tourism Europe, Hawai'i Tourism Oceania and SMG Hawai'i (for the Hawai'i Convention Center), regarding updates on their 2012 marketing efforts and activities.

Waikīkī Beach Maintenance Project Update  
  Waikiki Beach Restoration Before and After

Waikīkī Beach is an iconic image of Hawai'i and it is important for Hawai'i's visitor industry that it remains the beautiful place people have come to know. The Department of Land and Natural Resources, in partnership with the HTA and Kyo-ya, is in the process of restoring the shoreline of Waikīkī Beach to make a bigger and better beach for residents and visitors to enjoy.

For the latest information from the State of Hawai'i, Department of Land and Natural Resources regarding the Waikīkī Beach Restoration project please click here.

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Save the Date! 



2012 Hawai'i Tourism Conference

2012 Hawai'i Tourism Conference

Aug. 23 - 24, 2012

Hawai'i Convention Center

More information will be made available soon, or visit


Hawai'i Food & Wine Festival

Hawai'i Food & Wine Festival

REVISED DATES: Sept. 6 - 9, 2012.

The MODERN Honolulu, Halekulani, Hilton Hawaiian Village Resort and Spa, and Ko Olina Resort


For more information, please click here.


HTA recognizes the use of the 'okina ['] or glottal stop, one of the eight consonants of the (modern) Hawaiian language; and the kahakō[ā] or macron (e.g., in place names of  Hawai'i such as Lāna'i).  However, HTA respects the individual use of these markings for names of organizations and businesses.  Due to technological limitations, this current communication may not include all Hawaiian diacritical markings.