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February 2012 In This Issue
HTA Extends Mahalo to Visitor Industry for Successful 2011
2012 Philadelphia Flower Show to Present Hawai'i-Themed Event
HTA Spotlight: Maui's World Whale Day
On Sale Now! Hawaiian Islands Invitational Tickets
Save the Date!
Upcoming Events
Also Happening
  HTA in the News


(The Los Angeles Times, 1/31/12)


Hawai'i Says 'Aloha' to More Visitors (The Wall Street Journal, 1/30/12)

Kauai Tempts Chinese Business Travelers (Honolulu Star-Advertiser, 1/27/12)
  Calendar of

Marketing Highlights

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Hawai'i Tourism Authority
1801 Kalākaua Ave.
Honolulu, HI 96815
Tel (808) 973-2255
HTA Extends
 Mahalo to Visitor Industry
 for Successful 2011
Mahalo Image
The HTA would like to offer a sincere mahalo to members of our visitor industry, stakeholders and marketing partners  for their hard work and dedication, contributing to an outstanding 2011 with annual visitor expenditures in Hawai'i rising to $12.58 billion and a record breaking December with $1.298 billion in visitor spending.
2012 Philadelphia Flower Show to Present Hawai'i-Themed Event

 Philadelphia Flower Show

This year, the HTA was provided a unique opportunity to partner with the Pennsylvania Horticultural Society for the Hawai'i-themed Philadelphia International Flower Show, "Hawai'i: Islands of Aloha." The event, held March 4-11, 2012 at the Pennsylvania Convention Center, is anticipated to draw 40,000 visitors a day who will have the opportunity to learn about the beauty and diversity of the Hawaiian Islands.

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HTA Spotlight: Maui's World Whale Day 
Humpback Whale  

With whale-watching season in full-swing, the HTA would like to spotlight the Pacific Whale Foundation's World Whale Day, one of Maui's most popular events, taking place on Feb. 18. It honors the humpback whales that migrate to Maui each winter to mate, give birth and care for newborn calves. 


Read More

On Sale Now! 
Hawaiian Islands Invitational Tickets


Tickets HI Island Invitational Sheildare now on sale to see some of the world's best soccer players in action at the HTA sponsored Hawaiian Islands Invitational, on Feb. 23 and 25, 2012, at Aloha Stadium for the ESPN Regional Televisions (ERT) inaugural tournament.


Tickets for the Hawaiian Islands Invitational can be purchased online at: or by calling: 808-523-3688

Save the Date! 


 Hawai'i Tourism Spring 2012 Marketing Update


Hawai'i Tourism Spring 2012 Marketing Update

March 7, 2012

Hawai'i Convention Center, 'Emalani Theater

To register please click here.

A webinar will also be conducted for those unable to make it to Honolulu. Information to sign up will be fourthcoming.


2012 Hawai'i Tourism Conference

2012 Hawai'i Tourism Conference

Aug. 23 - 24, 2012

Hawai'i Convention Center

More information will be made available soon, or visit


Hawai'i Food & Wine Festival

Hawai'i Food & Wine Festival

Sept. 5 - 8, 2012.

The MODERN Honolulu, Halekulani, Hilton Hawaiian Village Resort and Spa, and Ko Olina Resort


For more information, please click here.


Read More

 Upcoming Events 
Supported by the HTA


Hawaiian Islands Invitational


  February 23 and 25, 2012 at Aloha Stadium

 Click here for more information or to buy tickets 


  18th Annual Honolulu Festival  


 March 2-4, 2012, various locations throughout Honolulu

Click here for more information  


2012 Philadelphia Flower Show


 March 4-11, 2012, Philadelphia, PA

Click here for more information



 Also Happening


Japan Hawaii Travel Association's (JHTA)

5th Hawai'i Seminar


Feb. 21, 2012, from 2-3:30 Hawai'i Convention Center's 'Emalani Theater 320 

Click here for more information 


HTA recognizes the use of the 'okina ['] or glottal stop, one of the eight consonants of the (modern) Hawaiian language; and the kahakō[ā] or macron (e.g., in place names of  Hawai'i such as Lāna'i).  However, HTA respects the individual use of these markings for names of organizations and businesses.  Due to technological limitations, this current communication may not include all Hawaiian diacritical markings.