End of Year Message from Mike McCartney
On behalf of the Hawai'i Tourism Authority board of directors and staff, we would like to wish you and your family a safe and happy holiday season.
This year has been one of uneven recovery for Hawai'i's tourism economy. 2011 started off strong with visitor spending, surpassing peak year levels of 2007. However, when the earthquake and resulting tsunami struck Japan on March 11, the HTA had to refocus its efforts and immediately implement a recovery plan to compensate for losses in the Japan market. Through the collective efforts of our marketing and industry partners and staff, Hawai'i's visitor industry continued to persevere. Read More
Roundtable Recognizes Hawai'i
On Nov. 11, Lieutenant Governor Brian Schatz and the APEC 2011 Hawai'i Host Committee hosted U.S. Secretary of Commerce John Bryson; Craig Allen, deputy assistant secretary of commerce for Asia; Francisco Sanchez, undersecretary of commerce for international trade; and Benjamin Flatguard, Office of the Secretary of the U.S. Department of Commerce; among others, to a roundtable meeting with Hawai'i government and tourism leaders at the Hawai'i State Capitol. Read More
HTA Hosts Marketing Partner Meet and Greets
The HTA held its marketing partner Meet & Greet sessions this November, bringing together more than 300 HTA staff members, contractors and visitor industry partners across the islands of O'ahu, Maui, Hawai'i Island and Kaua'i. The sessions served as an opportunity for visitor industry stakeholders to meet the HTA global marketing partners representing each of the major market areas (North America Leisure, Japan, Other Asia, Oceania and Europe), as well as the Hawai'i Convention Center and the Hawai'i Tourism Authority, and ask follow up questions to 2012 tourism marketing and promotional activities presented in webinars in October and November. For more information on 2012 marketing plans, please click here.