Letter from Mike McCartney
We're well into the last quarter of the year, and we wanted to update you on the efforts that the Hawai'i Tourism Authority, together with all of you, our industry, global marketing and community partners, are undertaking to preserve the vitality of Hawai'i's tourism economy. Most recently, we shared positive news when we released our August visitor statistics, based on data collected for the first eight months of 2011, and compared to the same period last year:
- Arrivals are up 2.5 percent
- Total visitor days are up 4.0 percent
- Total visitor expenditures are up 16.1 percent to $8.25 billion, up nearly $1 billion over the same period
We are also confident that we will meet our target of $12.6 billion in visitor expenditures and 7.47 million visitors by the end of the year, which translates into $1.12 billion of state tax revenue. The following information will provide insight into how we expect to be successful. Read More
Save the Date!
Two "Not to be Missed" HTA Marketing Events!
HTA 2012 Tourism Marketing Plan and Market Update (Webinar)
Wednesday, Oct. 12, 2011
Presented by David Uchiyama and HTA's Marketing Partners
1:00 - 1:45 p.m. Market Update - David Uchiyama, HTA
1:45 - 2:45 p.m. Japan - Eric Takahata, a.link LLC
2:45 - 3:30 p.m. Other Asia - Michael Merner, Aviareps Marketing Garden
3:30 - 4:15 p.m. Oceania - Helen Williams & Darragh Walshe, The Walshe Group
Click here to register. Please be aware that you must register to be able to participate and learn the latest about Hawai'i's tourism economy and marketing plans for Japan, Other Asia and Oceania.
Note: Webinars for the major market areas of North America, North America Leisure, Europe and North America Meetings, Conventions and Incentives, as well as the Hawai'i Convention Center, will be held at a later date.
"Meet & Greet" Sessions
Week of Nov. 15, 2011
HTA is also pleased to invite Hawai'i visitor industry stakeholders to participate in "Meet & Greet" sessions that will be held on the islands of Kaua'i, O'ahu, Maui and Hawai'i from Nov. 15-18, 2011. During these sessions, stakeholders will have the opportunity to meet face-to-face and interact with HTA global marketing partners representing each of our major market areas (Japan, Other Asia, Oceania, North America and Europe), as well as North America MCI and the Hawai'i Convention Center.
Registration will be required and details will be made available soon.
Nov. 15, 2011, 1:30-4 p.m.
Hilton Hawaiian Village Resort & Spa
Nov. 16, 2011, 9-11:30 a.m.
The Kahili Golf Course
Nov. 17, 2011, 9-11:30 a.m.
Naniloa Volcanoes Resort
Nov. 17, 2011, 2-4:30 p.m.
Hilton Waikoloa Village
Nov. 18, 2011, 9-11:30 a.m.
Kaua'i Beach Resort
"Meet & Greet" sessions will not be set up for annual tourism marketing plans to be presented. We recommend that you participate in the HTA Webinar, as well as familiarize yourself with the information in any of the marketing plans that you are interested in, prior to attending our "Meet & Greet" sessions. Webinar and marketing plan presentations will be available on the HTA website after Oct. 12, 2011.
Hawai'i International Film Festival Advances Cultural Exchange, Draws Visitors and Residents
Each year, festival fans and movie-goers rejoice at the announcement of Hawai'i's famed film festival, the Hawai'i International Film Festival (HIFF). Established in 1981, the festival presents emerging films from Asia and the Pacific, as well as top films from other film festivals from more than 45 countries, helping to enrich, enlighten and broaden support for Asian and Pacific films. With multiple screening sites on six Hawaiian Islands, the premier international film festival draws an audience of more than 80,000 visitors and residents.
The HTA is a proud sponsor of this year's 31st Annual HIFF, recognizing the festival as an opportunity that showcases the diversity and culture of our islands. Festivals such as HIFF provide residents and visitors with activities, events and opportunities that reflect the fabric of our community offering unique experiences for participants. Read More
HVCB Brings Perfect Moments in the Hawaiian Islands to Chicago, Seattle
The Hawai'i Visitors and Convention Bureau (HVCB), HTA's marketing contractor for North America, turned its attention to Seattle and Chicago throughout September and October, typically blustery months, targeting the cities' avid travelers and residents with various consumer events and blitzes aimed at increasing visitor arrivals to Hawai'i. HVCB's campaign, a part of ongoing marketing efforts in North America, focused on Hawai'i's culture, people and history, and the many experiences visitors can have while vacationing only in Hawai'i. Read More
HTA Welcomes Tourism Officials on Hawai'i Island for Summit
The HTA welcomed U.S. and Chinese tourism officials who attended the 5th annual China-U.S. Tourism Leadership Summit on Sept. 26 at the Mauna Lani Bay Hotel and Bungalows on Hawai'i Island. Officials included members of the U.S. Travel Association (USTA) and China National Tourism Association (CNTA), and more than 60 regional tourism directors. Read More
Kaua'i Marathon Contributes More Than $1.98 Million in Visitor Spending
The Kaua'i Marathon was held Sept. 4 on the island of Kaua'i. The event included a full marathon, half marathon and relay. Nearly 2,000 runners participated in this year's event, representing 47 states and 13 countries, and contributing to more than $1.98 million in visitor spending. This is the first year the HTA is supporting this important event. Read More