HTA Banner
(October 2011) In This Issue
Letter from Mike McCartney
Save the Date! Two "Not to be Missed" HTA Marketing Events!
Hawai'i International Film Festival Advances Cultural Exchange, Draws Visitors and Residents
HVCB Brings Perfect Moments in the Hawaiian Islands to Chicago, Seattle
HTA Welcomes Tourism Officials on Hawai'i Island for Summit
Kaua'i Marathon Contributes More Than $1.98 Million in Visitor Spending
  HTA in the News
HTA Selects LLC to Market Hawai'i Tourism in Japan
(Honolulu Star-Advertiser, 9/27/11)


(Travel Agent Central, 9/14/11)


(Honolulu Star-Advertiser, 9/11/11)
  Calendar of

Marketing Highlights

Join Our Mailing List
Hawai'i Tourism Authority
1801 Kalākaua Ave.
Honolulu, HI 96815
Tel (808) 973-2255

Letter from Mike McCartney


Mike McCartneyAloha,


We're well into the last quarter of the year, and we wanted to update you on the efforts that the Hawai'i Tourism Authority, together with all of you, our industry, global marketing and community partners, are undertaking to preserve the vitality of Hawai'i's tourism economy. Most recently, we shared positive news when we released our August visitor statistics, based on data collected for the first eight months of 2011, and compared to the same period last year:

  • Arrivals are up 2.5 percent
  • Total visitor days are up 4.0 percent
  • Total visitor expenditures are up 16.1 percent to $8.25 billion, up nearly $1 billion over the same period

We are also confident that we will meet our target of $12.6 billion in visitor expenditures and 7.47 million visitors by the end of the year, which translates into $1.12 billion of state tax revenue. The following information will provide insight into how we expect to be successful. Read More

Save the Date! 
Two "Not to be Missed" HTA Marketing Events! 
HTA 2012 Tourism Marketing Plan and Market Update (Webinar)


Wednesday, Oct. 12, 2011

Presented by David Uchiyama and HTA's Marketing Partners


1:00 - 1:45 p.m.         Market Update - David Uchiyama, HTA

1:45 - 2:45 p.m.         Japan - Eric Takahata, LLC

2:45 - 3:30 p.m.         Other Asia - Michael Merner, Aviareps                                Marketing Garden

3:30 - 4:15 p.m.         Oceania - Helen Williams & Darragh                                    Walshe, The Walshe Group


To Register             

Click here to register. Please be aware that you must register to be able to participate and learn the latest about Hawai'i's tourism economy and marketing plans for Japan, Other Asia and Oceania.


Note: Webinars for the major market areas of North America, North America Leisure, Europe and North America Meetings, Conventions and Incentives, as well as the Hawai'i Convention Center, will be held at a later date.



"Meet & Greet" Sessions  


Week of Nov. 15, 2011 


HTA is also pleased to invite Hawai'i visitor industry stakeholders to participate in "Meet & Greet" sessions that will be held on the islands of Kaua'i, O'ahu, Maui and Hawai'i from Nov. 15-18, 2011. During these sessions, stakeholders will have the opportunity to meet face-to-face and interact with HTA global marketing partners representing each of our major market areas (Japan, Other Asia, Oceania, North America and Europe), as well as North America MCI and the Hawai'i Convention Center.


Registration will be required and details will be made available soon.


Nov. 15, 2011, 1:30-4 p.m.
Hilton Hawaiian Village Resort & Spa


Nov. 16, 2011, 9-11:30 a.m.
The Kahili Golf Course 


Hilo, Hawai'i    
Nov. 17, 2011, 9-11:30 a.m.
Naniloa Volcanoes Resort

Kona, Hawai'i 
Nov. 17, 2011, 2-4:30 p.m.
Hilton Waikoloa Village


Nov. 18, 2011, 9-11:30 a.m.
Kaua'i Beach Resort


"Meet & Greet" sessions will not be set up for annual tourism marketing plans to be presented. We recommend that you participate in the HTA Webinar, as well as familiarize yourself with the information in any of the marketing plans that you are interested in, prior to attending our "Meet & Greet" sessions. Webinar and marketing plan presentations will be available on the HTA website after Oct. 12, 2011. 


If you have questions, please email  


Hawai'i International Film Festival Advances Cultural Exchange, Draws Visitors and Residents


HIFFEach year, festival fans and movie-goers rejoice at the announcement of Hawai'i's famed film festival, the Hawai'i International Film Festival (HIFF). Established in 1981, the festival presents emerging films from Asia and the Pacific, as well as top films from other film festivals from more than 45 countries, helping to enrich, enlighten and broaden support for Asian and Pacific films. With multiple screening sites on six Hawaiian Islands, the premier international film festival draws an audience of more than 80,000 visitors and residents. 

The HTA is a proud sponsor of this year's 31st Annual HIFF, recognizing the festival as an opportunity that showcases the diversity and culture of our islands. Festivals such as HIFF provide residents and visitors with activities, events and opportunities that reflect the fabric of our community offering unique experiences for participants. Read More   


HVCB Brings Perfect Moments in the Hawaiian Islands to Chicago, Seattle


Seattle BlitzThe Hawai'i Visitors and Convention Bureau (HVCB), HTA's marketing contractor for North America, turned its attention to Seattle and Chicago throughout September and October, typically blustery months, targeting the cities' avid travelers and residents with various consumer events and blitzes aimed at increasing visitor arrivals to Hawai'i. HVCB's campaign, a part of ongoing marketing efforts in North America, focused on Hawai'i's culture, people and history, and the many experiences visitors can have while vacationing only in Hawai'i. Read More


HTA Welcomes Tourism Officials on Hawai'i Island for Summit

China-US SummitThe HTA welcomed U.S. and Chinese tourism officials who attended the 5th annual China-U.S. Tourism Leadership Summit on Sept. 26 at the Mauna Lani Bay Hotel and Bungalows on Hawai'i Island. Officials included members of the U.S. Travel Association (USTA) and China National Tourism Association (CNTA), and more than 60 regional tourism directors. Read More 


Kaua'i Marathon Contributes More Than $1.98 Million in Visitor Spending

The Kaua'i Marathon was held Sept. 4 on the island of Kaua'i. The event included a full marathon, half marathon and relay. Nearly 2,000 runners participated in this year's event, representing 47 states and 13 countries, and contributing to more than $1.98 million in visitor spending. This is the first year the HTA is supporting this important event. Read More 


 Kauai Marathon

HTA recognizes the use of the 'okina ['] or glottal stop, one of the eight consonants of the (modern) Hawaiian language; and the kahakō[ā] or macron (e.g., in place names of  Hawai'i such as Lāna'i).  However, HTA respects the individual use of these markings for names of organizations and businesses.  Due to technological limitations, this current communication may not include all Hawaiian diacritical markings.