The HTA would like to extend its condolences to the friends and family of former Hawai`i County Mayor, Stephen Yamashiro. Yamashiro devoted more than eight years serving on the HTA Board of Directors. During his tenure, he provided leadership and was a champion for the visitor industry and the Hawai`i Island community.  

Aloha for Japan is a statewide relief effort for the earthquake and tsunami victims in Japan, launched in coordination with Hawai'i business leaders, the visitor industry, members of the Japanese American community, Lt. Governor Brian Schatz and Japan Consul General Yoshihiko Kamo. The Aloha for Japan campaign has collected more than $6 million in funds for the victims of the tsunami through donations and the sales of Aloha for Japan t-shirts. Read More

The HTA recognizes that Hawai`i's  festivals and events constitute an important part of our tourism product, showcasing the diversity of our people and culture, and setting our islands apart as a truly unique visitor destination. Year-round, a variety of activities and events take place throughout the state, ranging in size from a few hundred participants to events with more than 100,000 in attendance. Read More