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(June 2011) In This Issue
HTA Bids Farewell to Board Member, Friend
Aloha for Japan
Support for Hawai'i's Festivals and Events Critical for Successful Tourism Industry
HTA Board News
Record $1.6M Raised at 33rd Annual Visitor Industry Charity Walk
Tour Drive and Guide Certification Course
  HTA in the News
(Pacific Business News, 5/31/11) 

(Honolulu Star-Advertiser, 5/19/11)

(Pacific Business News, 5/13/11)
  Calendar of
Marketing Highlights

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Hawai'i Tourism Authority
1801 Kalākaua Ave.
Honolulu, HI 96815
Tel (808) 973-2255
HTA Bids Farewell to Board Member, Friend


The HTA would like to extend its condolences to the friends and family of former Hawai`i County Mayor, Stephen Yamashiro. Yamashiro devoted more than eight years serving on the HTA Board of Directors. During his tenure, he provided leadership and was a champion for the visitor industry and the Hawai`i Island community.  

Aloha for Japan

Donations Aloha for Japan is a statewide relief effort for the earthquake and tsunami victims in Japan, launched in coordination with Hawai'i business leaders, the visitor industry, members of the Japanese American community, Lt. Governor Brian Schatz and Japan Consul General Yoshihiko Kamo. The Aloha for Japan campaign has collected more than $6 million in funds for the victims of the tsunami through donations and the sales of Aloha for Japan t-shirts. Read More

Hawai`i's Support for Hawai'i's Festivals and Events Critical for Successful Tourism Industry

Festivals of Hawaii

The HTA recognizes that Hawai`i's  festivals and events constitute an important part of our tourism product, showcasing the diversity of our people and culture, and setting our islands apart as a truly unique visitor destination. Year-round, a variety of activities and events take place throughout the state, ranging in size from a few hundred participants to events with more than 100,000 in attendanceRead More

HTA Board News  

NakamuraThe HTA is pleased to welcome Craig Nakamura to its Board of Directors. Nakamura is a practicing attorney with Carlsmith Ball LLP on Maui and currently serves on the board of Kapalua Maui Charities and Wailuku Heights Community Association, among others. Nakamura replaces Kyoko Kimura, managing director of Hotel Wailea, who has served on the HTA board as the Maui County representative since 2003. Read More

Record $1.6M Raised at 33rd Annual Visitor Industry Charity Walk 


The 33rd Annual Visitor Industry Charity Walk, sponsored by the Hawai`i Hotel and Lodging Association, raised a record-breaking $1,155,100 to benefit a variety of Hawai`i's local charities. Themed "Put Your Best Slippah Forward," the statewide walk saw 10,950 participants this year and is one of the largest single day fundraisers in the state. Since its inception in 1978, the Charity Walk has raised more than $23 million for Hawai`i's charities. The money raised will be divided among more than 200 local charities. 


Tour Drive and Guide Certification Course 

The HTA is proud to support programs that help support our visitor industry workforce stay current and up-to-date. Tourism is the biggest generator of jobs among the major economic sectors in Hawai`i, with more than 150,000 people who make up the visitor industry workforce, constituting 17.9 percent of total employment for the state. Read More 

HTA recognizes the use of the 'okina ['] or glottal stop, one of the eight consonants of the (modern) Hawaiian language; and the kahakō[ā] or macron (e.g., in place names of  Hawai'i such as Lāna'i).  However, HTA respects the individual use of these markings for names of organizations and businesses.  Due to technological limitations, this current communication may not include all Hawaiian diacritical markings.