May is recognized as tourism month in Hawai'i, a time for us to reflect on the importance of our visitor industry. In the first quarter of 2011, Hawai'i's tourism industry contributed $3.2 billion in visitor expenditures to the state's economy and provided more than 17 percent of all jobs.  As Hawai'i's leading economic driver, a strong and stable tourism industry is critical to our state's economic recovery.

During Tourism Month, the HTA would like to highlight our visitor industry and its importance to our economy. One area that we see strong potential for growth in is the meetings, conventions and incentives (MCI) market.  This year, we have seen MCI visitors increase by more than 38 percent.

The HTA is pleased with the momentum of the MCI market and looks forward to welcoming the American Psychiatric Association (APA) for its 164^th annual meeting at the Hawai'i Convention Center from May 14-18. This event will draw more than 10,000 attendees from 76 countries and is expected to result in more than $47 million in state revenue.  It will be the second largest meeting of the year following the 2011 APEC Leaders' Meeting in November, both significant opportunities to promote Hawai'i as an ideal global meetings destination and a good indication of the potential for increased MCI business. 

Across the nation, cities, states and travel business are also celebrating the power of tourism.  Since 1984, National Tourism Week has been recognized across the United States and this year it will be celebrated from May 7-15. 

Locally, we encourage you to attend one of the various HTA supported events happening this month, including today's seventh annual Festivals and Events Seminar, "Revitalizing the Guest Experience," at the Hawai'i Convention Center, and May 6 on Hawai'i Island at Keauhou Beach Resort in Kailua, Kona, as well as Mele Mei, a month of activities and events to promote Hawaiian music, that culminates with the Na Hoku Awards on May 29. 

Another May tradition we hope you participate in is the 33rd Annual Visitor Industry Charity Walk, sponsored by the Hawai'i Hotel & Lodging Association. Last year this annual event drew more than 9,000 walkers and raised more than $900,000 for 220 local charities. The walk will be held on May 7 on Moloka'i, May 14 on Maui, Kaua'i and Hawai'i Island, and May 21 on O'ahu.

Hawai'i's visitor industry is important to all of us and it is our responsibility to work together to ensure its continued success.  When tourism does well, Hawaii also thrives - with more jobs and opportunities for Hawai'i's people.