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HTA in the News
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(Pacific Business News, 4/5/11)
(Honolulu Star-Advertiser, 3/24/11) |
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New Hawai'i Soccer Tournament to Kick-Off in 2012
 On February 23, the HTA joined Major League Soccer (MLS) and ESPN Regional Television, Inc. (ERT) to announce the creation of the Hawaiian Islands Invitational, an international soccer event beginning Feb. 23, 2012 at Aloha Stadium. The event, a first for Hawai'i, was made possible through a partnership between ERT, in cooperation with the HTA and MLS. Read More
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HTA Supports Inaugural Food and Wine Festival
The HTA is supporting the inaugural "Hawai'i Food and WineFestival - Taste our love for the land." The upscale food and wine event will take place Sept. 29-Oct. 1, and was created by the Hawai'i Agricultural Foundation led by Hawai'i regional cuisine chefs Roy Yamaguchi and Alan Wong, and Dean Okimoto of Nalo Farms. Read More
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HTA Requesting Proposals for External Marketing Management Services
On April 6, the HTA issued three Requests for Proposals (RFP) for external marketing management services for the following major market areas:
· RFP No. HTA-11-09: Other Asia, Oceania and Europe
· RFP No. HTA-11-10: North America Meetings, Conventions and Incentives (MCI)
· RFP No. HTA-11-11: Japan
Under the RFPs, the HTA will be seeking fixed-price proposals from qualified applicants to provide regional pre-visit destination marketing representation services and activities that drive incremental visitation and revenue for the state of Hawai'i from various Major Market Areas (MMA).
The RFPs are available at the HTA office during normal business hours or online at www.hawaiitourismauthority.org. Written proposals in response to the RFPs must be received no later than 4:30 p.m., HST (Hawai'i Standard Time) on June 1, 2011.
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Save the Date!
2011 FESTIVALS & EVENTS SEMINAR
Revitalizing the Visitor Experience
- Learn how the Philadelphia International Flower Show attracts thousands of out-of-town visitors. The show's award-winning Design Director will reveal how he creates the impressive showcase of stunning floral displays that draw widespread coverage.
- The largest music film festival in Illinois - On the Waterfront - won the IFEA's national Gold Grand Pinnacle Award. The 25-year-old festival has expanded its revenue by successfully expanding non-sponsorship revenue. Find out how to get more out of revenue sources!
- Discover how the Waikiki Improvement Association helped revitalize this destination with vibrant festivals and events that bring together visitors and residents.
Thursday, May 5, 2011
Hawai'i Convention Center, Honolulu, O'ahu
Friday, May 6, 2011
Keauhou Beach Resort, Kailua-Kona, Hawai'i
EARLY REGISTRATION THROUGH April 22, 2011
Contact Sarah Takemoto or Alan Ellis, OmniTrak, 1-808-528-4050.
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Annual Leader's Summit to be Held in Hawai'i in September
The U.S. Travel Association will be hosting the 5th Annual Sino - U.S. Travel Leaders Summit in September 2011. The summit is held each year to build upon the strong relationships between members of the U.S. and China travel industry, and to explore opportunities for growing travel between the United States and China. Read More
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Culture and Training Program Prepares Hawai'i's Workforce
 To prepare employees working in Hawai'i's hospitality and tourism industry on the language, culture, protocol and customs of emerging visitor markets, the HTA, in conjunction with Kapi'olani Community College, launched its Chinese, Korean and Japanese Language and Culture Training Program in 2009 under the HTA's Workforce Development plan. The goal of the Workforce Development plan, a multi-faceted initiative, is to ensure a "sufficient and highly-qualified workforce that is provided with meaningful careers and advancement opportunities." To meet this requirement, the HTA developed a curriculum that would prepare employees in Hawai'i's tourism industry to better serve visitors from China, Japan and Korea. Read More
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