Don't Start From Scratch When Creating Content

Video is increasingly important in your marketing efforts. You don't need to start from scratch to create good content. Here are five simple ways to re-purpose existing content.  

1. If you interview people for case studies in print, go a step further. Capture the interview on audio or video.
2. Pull several keypoints from a whitepaper. Add fresh insights. It's a good bet that many people who download whitepapers don't read them. Video is easier to digest and pass around.
3. Do you deliver webinars? Break them down into shorter video topics. Or elaborate on an important issue. Don't forget the educational programs at your last trade show.
4. Produce a teaser video for your next event. You also can use video to create buzz about a new product or service.
5. Host a roundtable about a timely topic and record the conversation.

Share your videos on your website and through the various social media channels. Video is an important way to maximize your message. 

Quit Making Yourself Crazy!

Want to bring social media sanity to your business or organization? Try these tips.

1. Content is king. Make it substantial, unique and useful. Be consistent with your messaging.
2. What are the keywords people might use to find you? Integrate those words into your page titles, blog posts and website text.
3. Connect your website or blog to your social media platforms. Publish your posts on Twitter, Facebook and LinkedIn.
4. Use Google Alerts and Twitter Alerts to monitor the conversation.
5. Google Analytics can help you measure your social media marketing. Is your website traffic up or down? How do people get to your site? How long do they stay there? Which pages do they visit?

With so many choices, it's easy to get overwhelmed. Just remember the basics.