Company LogoApril 2010
Sylvia Small Communications & Marketing
"Small in Name: Big in Service"
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Greetings!  
The year is flying by! Below you'll find some tips on using video, sending e-mail and marketing to women. If there are topics you would like us to cover in the future, please let me know.
VideoFive Reasons You Should Use Video
 
Artmore Hotel VideoFill in the blank. How do I let other people know about my wonderful ______? Videography springs to my mind! According to Nielsen Online, more than 137 million Americans watched Web video in December 2009.
 
Click here to see how a boutique Atlanta hotel might competitively market itself. Videos work equally well for trade shows, branding, advertising or even educational programs.
 
Here are five reasons to use video as part of your marketing arsenal.
  1. It is an effective way to capture your audience's attention.
  2. It is a cost-effective medium.
  3. It can be viral.
  4. It will increase your brand's recognition.
  5. It will drive traffic to your Web site.
 Give us a call at 404.841.8168 to discuss your next video project.  
 
E-mailE-mail Marketing FAQs  
E-mail Photo 
Here are some tips for effective e-mail marketing. Many people want to know when to send their e-mails.
 
  • The best time to send e-mail is when your readers are at their computers. Messages sent late at night may end up getting deleted in the morning rush.
  • If you're trying to reach business people, for example, send your message Tuesday through Thursday from 10 a.m.-3 p.m.
  • Test different mailing times and days of the week to determine which work best for you.
  • Use your open rate and open date stamp to learn when readers tend to open your mail.
  • Sending very frequently (daily or more than once a day) only works if you have timely, relevant information to share.
If you have an e-mail marketing question or need help with an upcoming project, please send me an e-mail. 
 
Source: Constant Contact   
SocialSocial Media Tips for Marketing to Women
 
Marketing to Women
It's always important to match your message to the medium. That's especially true when you're targeting women via social media. Here are some suggestions on how to do that.
 
  • Women are three times less likely than men to care about the size of their social network. Show personal attention.
  • Understand who you're talking to. Seventy-four percent post photos of family and friends and 71 percent talk about what they're doing.
  • Security and privacy are big concerns. Create a comfortable environment.
  • Be part of the conversation. When women are online, 50 percent are connecting with family and friends, reading a blog or posting a comment.
  • Engage rather than sell. Always be transparent about who you are.  
Please call or e-mail me if you would like to learn more about adding social media to your traditional public relations program. 
 
Sylvia Small Communications & Marketing works on long- and short-term projects. Check out our Web site to learn more about our company capabilities. Follow us on Twitter: @peachtreepro or @atlskyline. If you need help setting up your Twitter account, let us know.
Sylvia Small
Sylvia Small Communications & Marketing LLC 
Phone: 404.841.8168
Twitter: @peachtreepro and @atlskyline