Do you have large amounts of data that your audience needs to absorb quickly? Try using videos. Thanks to inexpensive, easy-to-use camera options like webcams, Flip Video cameras and iPhones, online video is now well within the reach of everyone. Regardless of the time of day, one-third of people who watch a video share it with friends, family members and colleagues. 

 

As with any marketing tool, you need to begin with the end in mind. What are your video marketing objectives? Do you want greater visibility, enhanced credibility, increased brand awareness or something else? Do you want higher search engine rankings? Videos are 53 times more likely than text to appear on the first page of search results. More than 40 percent of respondents in one survey said they had taken action as the result of watching a video.