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August 2009 Client Newsletter
 

Vol. 1  No. 11

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In This Issue
Twitter Lawsuit
Direct Sales
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     If you have questions about these articles or would like to submit an article for next month's newsletter, please call or email our office.
Careful What You Tweet For
     Twitter, the 140-letter wonder of the internet, may
end up teaching us the weight of our words. In Chicago, a woman was sued for defamation due to a "tweet" commenting on her realty company.

     As all people who experience frustration with realty companies tend to do, the woman made a short one-sentence complaint regarding the condition of her apartment, stating, "...Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it's okay."
   The woman is now a defendant in a case brought by Horizon Group Management, a limited liability company in Illinois. It seems that griping via Twitter may be more risky than the individuals using the new media thought it would be. The outcome of this case may lay down clearer lines concerning the privacy of a Twitter page. (The woman only had 20 followers).
     This current case serves as a warning for any Twitter subscribers. Until the case is dealt with by the court, it is unclear what users can or cannot say on Twitter. This incident does serve as a reminder that what is stated on the internet may end up being the subject of serious debate and may give "tweeters" pause before they state something.
     It is also of interest to note that the woman's entire Twitter page was included in Exhibit A of the plaintiff's complaint, not just the single "Tweet" regarding Horizon Group Management. It is unlikely that this Chicagoan thought that her entire Twitter page would be published in a complaint and available for public consumption.

      This case, regardless of its outcome, is a good reminder to all Twitter users to think before you tweet. At Sivia Business & Legal Services, we want our clients to be aware of any laws or court opinions that may affect their daily lives. If you know of any topics or legal news you would like to see in our newsletter, please call or email our office today.

Direct Sales
    These days, it seems nobody's job is secure.
Big businesses have been forced to lay off record numbers of employees due to the current state of the economy. Small business owners may have been hit hard during these times, too, but individuals formerly employed by a large businesses are now realizing the benefits of entrepreneurship.

     Many people are starting to look into businesses they can run in addition to their day job including direct-selling and online ventures. Unlike the old models of direct, door-to-door sales, the modern "party-plan" sale capitalizes on networking events and potlucks to pitch goods and services. Formerly, direct selling was an "on-the-side" business to supplement income. Now, people are looking to extract the highest income possible from such ventures.
       Although direct selling allows a certain amount of independence, it takes lots of work to extract the maximum income from these pushcart businesses. Many vendors only make a small percentage from the profit they incur from parties or networking events. Independent business owners can kiss the idea of a "get-rich-quick" scheme goodbye. 
       Direct selling is a low-risk way to discovery whether someone will enjoy the entrepreneurial lifestyle or not. These small sales jobs can enlighten a potential full-blown entrepreneur of the everyday problems they may confront should they undertake a larger business venture. 
       In addition to learning about business ownership, direct sales connects the recently-unemployed to the community. Sitting at home sending out applications can be both depressing and tedious. Staying connected with the community and potential employers may yield a lead on a job or other business venture. Since direct selling allows entrepreneurs to show-off their communication skills and business-savvy, it is, perhaps, the perfect "live" résumé.
      If you decide the entrepreneurial life is something you'd like to try, contact our office for more information about starting your own business. Call or email us today.


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Thanks for your support and loyalty.  For information about legal services, do not hesitate to ask!
 
Sincerely,
 
Todd Sivia
Sivia Business & Legal Services, P.C.
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