John Rose at Spring High Point Market
John Rose, MFS VP of Sales, will be presenting at this year's Spring High Point Market, April 17-22, 2010.
Rose's presentation, "How to Maximize Protection Plan Revenue and Profit," will focus on how dealers can increase the contribution of their furniture protection plan (FPP) program and enjoy significant top and bottom line growth.
Participants will discover how to:
- Increase FPP revenues up to 7% of total sales
- Increase your overall profit margin by 67%
- Identify and implement the elements necessary for success in this category
- Determine whether the training you get is, or even can be, effective
- Evaluate the use of sprays and give-away products to determine whether they add real value to your FPP program
This is a must-attend event for any dealer looking to maximize the performance of this important category in their business, especially in the current economic climate.
Information on the presentation date, time, building location and how to sign up to attend will be in the April MFS Newsletter.
To find out more information, please call John Rose at 616.365.9020.
A Look Back at 2009
When it comes to building your business, there is no substitute for service excellence and the repeat customers it generates. Once your customers buy a protection plan, they become our customers so delivering exceptional service is at the core of our business. Take a look at our service metrics for 2009 - our results show that we provide the best service in the industry.
2009 Service Metrics (Results are from 1/1/09-12/31/09)
Total calls answered: 253,192
Calls answered in 30 seconds or less: 83.79%
Technician service in the customer's home within 10 days or less: 88.6%
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Quarterly Connection Tip: How to Measure Performance of the MFS Program in your Store
One of the perks of the MFS program is that you have a great deal of control over the performance of the program. Make it a 2010 goal to implement these steps to help measure performance in your store:
- Designate a category champion.
- Establish a target - there has to be one - and it's best if it's a long-term one.
- Provide measurement - without this you've got nothing; the more frequent the measurement, the more top-of-mind the category becomes.
- Establish a Minimum Acceptable Standard of performance. Everyone needs to know what's acceptable and what isn't.
- Have consequences that fit the corporate culture for those who can't/won't participate.
- Provide resources for poor performers - help strugglers by understanding their barrier(s) to success.
- Provide rewards - give high performers even more reason to push themselves.
For other ways to help make your MFS program more successful, please contact your sales representative. To obtain contact information for your sales representative, please call 1.800.449.1476.
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