A Virginia-based retailer's strategy to maximize each sale in a difficult economy is paying off.
 
Through its relationship with Montage Furniture Services (MFS), they have consistently enjoyed successful sales in the protection plan category. In fact, the retailer boasts a nearly unprecedented high close rate on MFS protection plans - more than 89%.
 
"In my 15 years of experience in this business, I have rarely seen this kind of success. They have illustrated that they understand the importance of utilizing our unique "I Promise" selling technique and the revenue it brings. And, of equal importance is the trust they place in us to deliver unparalleled service to their valued customers," said John Rose, MFS Vice President of Sales.
 
The retailer holds regular training sessions that give sales associates the tools to use MFS's new unique "I Promise" selling technique. The "I Promise," concept positions MFS Protection Plans as a promise that the dealer makes to the customer. The promise is not that mishaps won't happen; the promise is that MFS won't let the customer live with the compromised furniture that may result from those mishaps. At the sessions, sales associates learn how to apply this concept to their overall shopping experience, with the goal of removing fear from the customer's purchasing experience.  

To find out how to maximize sales using the "I Promise" selling technique, please contact your sales representative. To obtain contact information for your sales representative, please call 1.800.449.1476.