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Your Business Really Blew
It: What Now?
by Jeff Wuorio
used with permission from the Microsoft Small Business
Center
We all make
mistakes. It's the damage that really counts.
Not long ago,
Twin Partners, a Rochester, N.Y., advertising agency, signed
on a media behemoth as a client. During the agency's first
media buy for the project, it switched to a less-expensive
freelancer. And the results showed.
"She didn't use
the proper software. When we showed our work, we were told
that it was not representative of what we said we would do,"
recalls agency owner John Galbraith.
The giant fled,
taking nearly a quarter million dollars in revenue. But Twin
Partners has rebounded from the experience, in large part
from lessons learned from the gaffe that cost it the job.
I was just
sickened, but we learned from then on to take the high
road," Galbraith says. "We've done well because we learned
not to cut corners."
Businesses of
all sizes and types are subject to devastating missteps. So
what do you do about it?
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