The Enneagram In Business - Ginger Lapid-Bogda PhD

December | 2011
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Ginger's Message
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Bringing Out the Best in Yourself At Work - book
What Type of Leader Are You? - book
Bringing Out the Best In Everyone You Coach - book
Enneagram Development Guide - book

What's on my Mind? A Link to Ginger's Blog...
A lot is on my mind this month. In addition to a very intriguing consulting project (which I can't talk about because these projects are confidential), I've been working on developing a number of new projects and products.


The new projects are Uranio Paes' Energy Work with the Enneagram (March 2-3), directly after my Coaching with the Enneagram certificate program (February 27-March 2 in Los Angeles). Uranio's program is drawing people from outside Los Angeles, outside California, and outside the US. I think there is a real need for this kind of deeper work with the Enneagram, and I am very excited that it is being met with such enthusiasm. It is a long way to come for a 1.5 day program, but it will be well worth it!

The other program is T-Groups with the Enneagram (March 26-30 in San Francisco), which is drawing people from everywhere, including people from Europe and Asia. It will be a one-of-a-kind, something I have had in my heart and mind to do for several years. It is really the best and deepest way to understand self in a social context, as well as to engage in deeply meaningful self-development work. In addition, if you are interested in group development, this experience is enlightening for team membership, leadership, consulting, and team development work. So I am busy at wok developing notebook materials just for this program. It is labor-intensive and requires multiple trainers, so this may be the one and only time we'll do it or there may be more!

The products are also exciting. I tasked my wonderful graphic artist (Lauren) to create the most beautiful Enneagram symbol she could imagine, one that I could make available as a fabric banner that can be used on the wall during trainings, on the floor for Enneagram floor-map activities, as a wall hanging, whatever. And she has done just that. It will be 40 inches X 40 inches, washable, colorful, and very, very elegant. They are being printed as I write and will be available in January, 2012.

The other product I can't quite talk about yet; it is something that I want for myself, so Lauren is also experimenting with creating this. The other reason for staying quiet at this point is that if we can't create something that is delightful, we won't do it, so I don't want to disappoint myself or anyone else.

Also on my mind is my travel schedule for January. I'm going back to South Africa (I was there in September) to do another Coaching with the Enneagram program in Cape Town for a coaching institute (a private program only for them), but also to Johannesburg again to do a Train-the-Trainer on Bringing Out the Best in Yourself at Work. During this trip, there will be no safari, but there will be some other wonderful South African adventures in store!

The Enneagram Benchmark Report, an EIBN (Enneagram in Business Network) study of 72 companies from around the world who are using the Enneagram in positive and sustainable ways, still is being distributed widely. Through my office alone, more than 4000 copies (print or electronic) have gone out, and EIBN members (both project team members and the larger EIBN) are also distributing the study. This is highly rewarding because over 400 hours went into the report. It is available in English, French, Spanish, Portuguese, and soon Chinese. You can download a pdf copy from my website in any of the four languages. Click here.

The EIBN Project team had such a great experience working together that we are embarking on a new study; details of this will be shared at a later date when we are clearer on our focus and methodology.

Other than that, I have been doing a lot of cooking (my hobby), some shopping (another hobby!), and spending time with friends and family.

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Know Your Type: New Enneagram iPhone App Update
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We made it past the 10,000 downloads mid-month. That is just so amazing. 10,000 downloads in one year! Thank you all for spreading the word.

Two New Websites: Great Resources for Enneagrammers
One of these websites is brand new, while the other site has great new resources on it.

Jack Labanauskas is a name many of you may already know; he is the editor of the Enneagram Monthly, an Enneagram publication (in print and electronic) that has been around since the early days of the IEA (International Enneagram Association). Jack has taken the best work from these publications, plus added a lot more, to create a first-class website, full of everything you can imagine, and more. I think you'll want to go visit! Congratulations to Jack for all this hard work, which is a labor of love and a huge contribution.

Website 2: 
This is a spectacular website in terms of what it does and how it does it. Started by Iain McNay, it contains a vast array of professional video interviews conducted by Iain or his wife, Renata McNay. The interviews are clear, probing, and insightful. While Iain covers more than the Enneagram on this web-based channel, I want to call your attention to his series on the 9 Enneagram types.

In this Enneagram series, Iain conducts a group interview of 3 individuals of each type. Although the programs are in English, the interviewees are from all over Europe, and Iain is a masterful interviewer who is also extremely Enneagram-savvy. For some reason, the sound is a little low (not sure if it is my computer or the website), but, with the help of some speakers, it is a great contribution to Enneagram knowledge.

The Enneagram in Business Blogs
Read the December Blogs
This month, you can read more about the South African animals and the Enneagram styles which they represent, an amplified Holiday message, and a blog based on Gerry Fathauer's wonderful Insight Activity on Gratitude. There are also two holiday-related blogs; one is serious and the other...

What Enneagram Type is Santa Claus? The Definitive Answer!
Am I serious about this? You'll have to read this blog to find out! Click here to read this blog.

Holiday Message
This blog is the same as my Holiday Message sent out to the entire email list, but it also includes more: quotes from famous people that capture the essence of each. Click here to read this blog.

Enneagram Twos: Elephant
This is the 2nd in the series of 10 blogs on South African animals that symbolize each Enneagram style. Here's a comment about this blog which Jane Sedlacek wrote on Facebook: "Ginger, that was quite the education on elephants!!! AND Twos. Thank you." These blogs are fun to write and, I hope, fun to read. Click here to read this blog.

Enneagram Styles and Gratitude
Gerry Fathauer, Senior member of the Enneagram in Business Network, is this year's writer of Insight Activities, ones that appear on my monthly newsletter at the beginning of each month. Then, I write a blog that amplifies the meaning of the activity for each Enneagram style. Gerry's activity is outstanding, and I hope you like the blog that goes with it! Click here to read this blog.

Tip of the Year: New Year's Resolutions
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In keeping with the end of 2011 and as 2012 begins, it seemed like a good idea to use New Year's resolutions. Here is one list of the 10 most frequently stated New Year's resolutions:

1.    Spend more time with family and friends
2.    Fit in fitness
3.    Tame the bulge
4.    Quit smoking
5.    Enjoy life more
6.    Quit drinking
7.    Get out of debt
8.    Learn something new
9.    Help others
10.  Get organized
Most people (myself included) don't keep their end-of-year resolutions, even though they seem like really good ideas. Why? First, there are too many of them! Maybe we might do 1-3 things, but not a long list of 10 or more. Second, many items on the list are stated in negative terms (stop doing this!), and negative wish lists deplete our energy, depriving us of the vitality involved in aspiration. According to a study at the University of Hertfordshire (UK), "of the 78% who failed, many had focused on the downside of not achieving the goals."
So, for this end-of-year tip, I thought I'd use my background in content analysis and rephrasing of statements to create a new list:

1. Get healthier
This includes items 2, 3, 4, 5, and 6.

2. Enjoy life more
This includes items 1, 8, and 9.

3. Get things that are not in order more organized
This includes items 7 and 10.
Maybe your groupings would be different from mine, and all the sub-items above don't apply to me and, perhaps, not to you either. But the idea is there: choose only a few aspirations, state them in positive terms, and there's one more thing you may have noticed. The "goals" are stated as aspirations, not absolutes. For example, "getting healthier" may not mean giving up something entirely, just doing less of it and with more consciousness and more moderation.
In the New Year, I wish for us all that we approach whatever we do with more deliberation and consciousness, even if that means having no resolutions in particular, but a commitment to more consciousness in general.


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Enneagram iPhone App  
Created by Ginger Lapid-Bogda, this animated, interactive App for home and work includes typing and how to prevent conflict; reduce stress; interact with others; and engage in development activities specific to your type. There are type videos, a way to test your Enneagram knowledge in real-world situations, theory, and more



Only $2.99 on the iTunes App Store. Go to  


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The Enneagram In Business | 310 829 3309
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