The Enneagram In Business - Ginger Lapid-Bogda PhD 

November 2011  
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Ginger's Message
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Bringing Out the Best in Yourself At Work - book
What Type of Leader Are You? - book
Bringing Out the Best In Everyone You Coach - book
Enneagram Development Guide - book

What's on my Mind? A Link to Ginger's Blog...
This month, I've been extremely busy, first with client work in San Francisco, then off to Mexico City for their first IEA (International Enneagram Association) conference, and finally, to Milan for a "Coaching with the Enneagram Certificate Program" (in Italian).

In Mexico City, Adelaida Harrison (IEA President) and Andrea Vargas (Board member) somehow managed to show me around their beautiful city on Thursday and Friday, even though they were among the key conference organizers and the conference began on Saturday. Almost 100 people attended -- an amazing number of participants for a first conference -- and the entire event was extremely high quality and well-run. I did a long session on decision-making, Peter O'Hanrahan presented the 27 Enneagram subtypes, and Isabel Salama presented on ennea-types and animals. In addition to the conference, I got to see the Frida Kahlo Blue House (where she lived and died), the pyramids, and the new Museum of Tolerance, which is a first-class museum. And I got to taste a tamarind margarita, complete with sugar and chili powder on the rim of the glass, as opposed to the traditional salt. Ade also invited me to lunch, where she and her family made a delicious chicken mole.

In Milan, I did not have time to sightsee or shop (which saved me money!), but the program and the participants were exceptional. Sponsored by GruppoCS (Angelo Cilli's organization), the 24 participants were so committed to their own growth as people and as coaches that it was a completely satisfying experience for me to lead. A number of participants had attended a 3-day program I did last year, so it felt like more of a homecoming than a venture to a faraway place. Maybe it was a transformational reunion.

Marta Montemezzani, as always, organized everything beautifully. Plus, I was taken to wonderful restaurants, many of them new to the Milan culinary scene. Thanks to my "super coaches" who help with the feedback to participants: Daniela, Marina, and Francesca. We are in talks for my return to Italy next year.

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Know Your Type: New Enneagram iPhone App Update 

We're almost at 10,000 in less than one year. By New Year's, it may be time to bring out the champagne (or Prosecco). For those of you unfamiliar with Prosecco, it is a dry, white wine with bubbles, and it is delicious.

Special Program: Energy Work with the Enneagram:
Diving Deep into the Arrows, Wings, and Gurdjieff's Laws with Uranio Paes

Uranio has been evolving some amazing energy work over recent years. When he attended my Train-the-Trainer leadership program last summer, he did some work with me after hours, but then also with participants who wanted the experience. It was so powerful and profound, I invited him to do a more formal offering this year right after the Marina del Rey "Coaching with the Enneagram Certificate Program" which he will be attending. Uranio's program goes from 3:30-7:00 pm on March 2 and continues the next day, March 3, from 9 am-4:00 pm. The program price is $180 USD. You can read more about this special program and also register for it online: click here.

The Enneagram in Business Blogs
Read the November Blogs
This month started a 10-part series on South African animals and which animal best represents each Enneagram style. I fell in love with the animals when I went on safari in September and so became inspired by the experience in South Africa. I take responsibility for my choices, and these blogs are serious but also metaphorical and humorous. Or, at least I was amused in the writing. Some have written that the zebra is an ennea-type Four or some other style, but I say, "Take whatever qualities from any animal that help you know yourself better and develop."

Enneagram Ones: Zebra
Elegant and practical at the same time, zebras appear as if they can be tamed like horses, but almost all efforts to do so fail! Ones have their wild side. Click here to read this blog.

What South African Animal Are You?
Curious about which animals are featured for each Enneagram style in the forthcoming blogs? You may be surprised. Click here to read this blog.

Was Steve Jobs Really a Seven? (part 1)
The prevailing thought about Steve Jobs is that he was an ennea-type Seven, but when I would read his name on many exemplar lists as a Seven, doubt always came to my mind. Just because he was an innovative entrepreneur doesn't make him a Seven. But maybe he was. Since his death, much more information is available about him. In this blog that analyzes his sister's eulogy to her brother, I try to raise alternatives about what his type may be. Click here to read this blog.

Enneagram Styles and Generosity of Spirit
Gayle Hardie, Senior member of the Enneagram in Business Network, writes her last Insight Activity in this year-long series. Click here to read this blog.

Tip of the Month: Physical Development and Ennea-type

In the Milan program, there was an Enneagram teacher, Gabriele,
who is also a highly-trained physical therapist. When it became very clear to me that he really has expertise in body structure and can see/sense things the rest of us don't notice, I asked him to look at the program participants in type groups by Center of Intelligence and to give us insight into what he noticed and what people of each type might do to develop. Only participants who wanted to do so participated in this activity. Gabriele speaks Italian and I speak English, but it worked anyway, and he may be on his way to making a big contribution to the Enneagram world. Although he noticed many things and made several recommendations, here are just a few that stood out.

Head Center Styles: Five, Six, and Seven
All individuals of the Head Center styles were breathing primarily into their heads and some into their upper shoulders. What was fascinating was that there seemed to be a big disconnect (also lack of breathing) into the neck area. Gabriele recommended that they engage in full body breathing by lying down on the floor, putting a book on their diaphragm, and practicing breathing into the diaphragm area, even putting their hand gently on the book to get the full experience. In addition, Gabriele noticed that the counter-phobic Sixes (we had several in the group) had a great deal of body armor in their chest areas. For them, he suggested softening the chest as they did full-body breathing.

Heart Center Styles: Two, Three, and Four
What was amazingly apparent were the shoulders of the three Heart Center styles. The Fours had shoulders that were all horizontal. In other words, if you drew a line to replicate their shoulders, it would be a straight horizontal line. And their bodies (torsos and limbs) did not seem fluid and integrated with the rest of them. Gabriele recommended a soft kind of exercise such as dancing, really with the whole body, and relaxing the shoulders.

The Threes all had shoulders that were at perfect 45-degree angles. In other words, their shoulders were sloped at the same angle exactly. Two of the Threes had tightly wired bodies and two of them had softer upper bodies. But what was also interesting is that they all needed to put more energy into their chest and upper stomach areas. The tightly wired Threes needed to relax while breathing to soften the body armor in their Heart Centers and engage in soft physical activity such as yoga, while the Threes with the softer upper bodies needed to be less concave or contracted in that area and open up their Heart Centers through breathing, connecting with others, and more assertive physical activity (certain martial arts such as aikido).

The Twos, by contrast, had rounded shoulders when you looked at them straight on. We didn't look at them from the side, but my guess is that they would also look rounded in the shoulder area from that perspective. Gabriele suggested they engage in physical exercise that made them much more forward moving, such as jogging, tai kwon do, etc.

Body Center Styles: Eight, Nine, and One
Alas, we had no Ones in the program, but we had Eights and Nines. The Eights, Gabriele noticed, were grounded, but overly so; they need to be softer and more flexible. The Nines were also grounded, but overly flexible. What to do? For Eights, who perceive themselves to be so strong, they can be so strong they become weak through their inflexibility. For example, Eights can be thrown off-balance by a blow to their knees from the back. They need to breathe more gently so they become more flexible. Nines need to anchor their grounded-ness so they maintain their flexibility in a grounded way. One way to do this is to breathe fully and feel the ground as they do so. Gabriele also recommended the full breath technique (book and hand) for the Body Center Styles.  


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Enneagram iPhone App  
Created by Ginger Lapid-Bogda, this animated, interactive App for home and work includes typing and how to prevent conflict; reduce stress; interact with others; and engage in development activities specific to your type. There are type videos, a way to test your Enneagram knowledge in real-world situations, theory, and more



Only $2.99 on the iTunes App Store. Go to  


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The Enneagram In Business | 310 829 3309
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