The Enneagram In Business - Ginger Lapid-Bogda PhD 

March | 2011  
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Ginger's Message
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Bringing Out the Best in Yourself At Work - book
What Type of Leader Are You? - book
Bringing Out the Best In Everyone You Coach - book
Enneagram Development Guide - book

What's on my Mind? A Link to Ginger's Blog...

This month, I went to Calgary for a "sold-out" Coaching with the Enneagram certificate program, which was really wonderful. It drew mostly Canadians, but there were also a number of US participants, plus one person each from Colombia and Belgium.  The Canadians were so hospitable, the weather was freezing, and I had a great time. Thanks to Catherine Bell and her team from BluEra (an executive recruiting, coaching, and team building organization that embraces the Enneagram) for arranging this. While on the airplane, I was wondering this: What Enneatype is Canada? Although I've been to Canada several times and know many Canadians, I'd never sat and steeped myself in the culture enough to have an easy answer. In addition, I ponder rather than rush my opinions, so I tried the "process of elimination" strategy - that is, not this number because, not that number because, etc. Eventually, I had an answer I though might be right, but kept it to myself, then asked Canadian participants in the program. When I asked Catherine Bell, she gave the same answer I had thought of, which was then confirmed by the others. If you want to know the answer, read Catherine's blog in the blog section below.


In addition, I did a guest lecture at USC's Annenberg School of Communication, introducing graduate students to the Enneagram and the new Enneagram iPhone App (which they loved) and then picked their brains for additional social media ways to get the word out about the App. I thought I'd done everything, but they had some very new and inspired ideas!


Other than that, I have been preparing for some major speeches and several corporate consultations/trainings for March and April. Normally, the preparation doesn't take as much time, but I'm doing something fundamentally different. I'm switching from Powerpoint (for PCs and Macs) to Keynote, a Mac based program that Steve Jobs had created for his own use! But, Keynote is very different, very sophisticated and has a different orientation. Fundamentally, it is graphic-based rather than word-based, and it has the most impact when there are no bullet points and the speaker tells the story him- or herself. Getting rid of bullet points and word lists is a major challenge, as is finding the best graphic or graphics to convey the message. So that is what I've been doing! I'm really enjoying the process. 


Know Your Type: My Intention

We get two types of feedback about our new iPhone App. The first type is about how much people love it and the variety of ways they are using it. The second is this question: Will there be an Android version of "Know Your Type"?


The technology platforms for iPhone and Android Apps are very different, and I would love to have "Know Your Type" on the Andrioid platform, hence, this intention (which I do believe in!).


Intention: I want a talented and conscious Android App developer to partner with me in making "Know Your Type" available worldwide and to do so by August 2011.


If you know someone like this, please put us together!

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Know Your Type: New Enneagram iPhone App Update 


app icon "Know Your Type" is doing very well: 3500+ downloads in less than 3 months, in over 35 countries!!!  Especially wonderful this month was Lynette Sheppard's blog review. Lynette is a wonderful Enneagram teacher and early Enneagram author: The Everyday Enneagram.

"Want to find the nearest sushi restaurant? There's an app for that. Want to take credit cards using your iPhone? There's an app for that. Want to have a quick but comprehensive reference to the Enneagram? There's an app for that too!

"Know Your Type" is a wonderfully designed iPhone application that acts as game, learning tool, and handy reference. For 2.99, you can discover your type, learn self-development strategies, manage inter-type conflict, and so much more. The interface is clean and easy to navigate. There are even videos of each of the nine types explaining personality from the inside.  


Developed by Ginger Lapid-Bogda, PhD, this feature rich powerhouse of an app is a must have for any Enneagramer."


Lynette has a great Enneagram blog that many of you might enjoy. She's down to earth, very knowledgeable, and quite insightful. You can read it by clicking here.


Upcoming "Coaching with the Enneagram" Certificate Programs

Based on Bringing Out the Best in Everyone You Coach, this program (worth 35.5 ICF credits) is being offered in the following locations in 2011:

Hong Kong: April 26-30 (Contact Gloria Hung or click here to register online)

Minnesota: June 20-24 (click here to register online)   

South Africa: September 19-23 (Contact Neil Harper)

Italy: November 19-23 (in Italian - contact Marta Montemezzani)  


The Enneagram in Business Blogs
Read the March Blogs

Here are five March blogs, and they have been getting wonderful feedback. I think you will enjoy all of them!


canadaWhat Enneagram Type is Canada?: a guest blog by Catherine Bell 

I could have written this blog, but not nearly so well as Catherine Bell, who is Canadian, is an Enneagram teacher, and has great supporting information about Canada's Enneatype and subtype. You'll want to read this. Click here to read this blog. 

narcissusNarcissism and Enneagram Styles: a guest blog by Jerry Wagner, Ph.D.    

Several months ago, we received a blog comment raising the issue about whether narcissism was more descriptive of Enneatype 7 or 3. I turned to psychologist and Enneagram teacher/author Jerry Wagner to address this question, which he does in this witty, scholarly, and useful blog.  Click here to read this blog.  


leprechaunLuck, Leprechauns, and Enneatype

This blog started out as a potentially amusing way to honor St. Patrick's day and turned out to be so revealing about Enneagram type. I learned a great deal in writing it, and it was also fun!

Click here to read this blog.



flatteryEnneagram Theory: Fixations (Habits of Mind) - Flattery

Read about how each of us exhibits "flattery," the fixation normally associated with Twos. We've been getting such positive feedback about this blog series, with people saying that they'd never thought about how all types actually exhibit these habits of mind, just in 9 different ways!

Click here to read this blog. 


flexibilityInsight Blog: Enneagram Styles and Flexibility 

Gayle Hardie, Senior Member of the Enneagram in Business Network, wrote a wonderful Insight about Flexibility, and I added a blog discussing how each of us, based on Enneagram style, can become increasingly more Flexible. Click here to read this blog. 

Tip of the Month: Development for Fives

These are rather simple development ideas for each Enneagram style, or so they seem if you are not of the Enneagram type for whom it is recommended. Here is the simple activity (but not an easy one) for Enneagram Fives:


Fives: Fives keep themselves separated from or away from others, and they do this in a variety of ways. For example, they don't share information about themselves; make it clear that others should not ask them questions about themselves by not asking questions about others or by giving monosyllabic answers to questions that are asked; by not initiating conversations; and more. Fives also keep themselves physically separated from others, by keeping physical distance from other people.


Situation: James has to go to meetings several times a week. Sometimes these are work-related and sometimes these involve community activities or hobbies in which he is involved. But every time he attends an event, he arrives slightly late and stands on the periphery of a group. As a result, he keeps himself marginal, outside, and separated from the others.

Opportunity: Once James realized the pattern of behavior that kept him separated from others, he decided to do something very different and which, at first, made him uncomfortable. He decided to arrive 5 minutes early and to stand (or sit) in a place that was central to the group interactions. If it were a social activity, he would stand in the middle of the room where people were conversing. If it involved a sit-down meeting, he would sit at the table, not behind others seated at the table and he would sit in a place where there were people on either side of him. In addition, he would look interested and he would smile.


James was stunned how this simple but high-impact change in behavior had a profound result. People talked to him; he talked back and the interchanges felt fluid; and he eventually began initiating conversations himself.


Upcoming Program Schedule Here  


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Enneagram iPhone App  
Created by Ginger Lapid-Bogda, this animated, interactive App for home and work includes typing and how to prevent conflict; reduce stress; interact with others; and engage in development activities specific to your type. There are type videos, a way to test your Enneagram knowledge in real-world situations, theory, and more



Only $2.99 on the iTunes App Store. Go to        

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The Enneagram In Business | 310 829 3309
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