The Enneagram In Business - Ginger Lapid-Bogda PhD

January | 2011
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Ginger's Message
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Bringing Out the Best in Yourself At Work - book
What Type of Leader Are You? - book
Bringing Out the Best In Everyone You Coach - book
Enneagram Development Guide - book

What's on my Mind? A Link to Ginger's Blog...
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The two big items on my mind are my brand new Enneagram iPhone App and my recent trip to Korea, conducting a "Coaching with the Enneagram" Certificate program for 46 people.


Know Your Type, the Enneagram iPhone App, is the most exciting project I have ever done. It was very challenging (I had a steep learning curve), is entirely aligned with my purpose (to bring the Enneagram out more into the world), and I really love how it turned out. For me to love something technological is pretty incredible. It is doing very well, I am getting incredible feedback on it, and I wake up every day to check on how it's doing.  More on the App below.


When the App was launched, I was in Korea. This was a good thing, because it forced me to be really organized about the App launch before I left, and it enabled me to not over-focus on it so much while I was there because 46 Korean participants deserved my full attention. And they were magnificent. I had 11 type 7s in the group, about 6 type 3s, and the rest were dispersed by type. They were gracious, seriously interested in their own growth as coaches, and did an excellent job learning and applying the material. I am especially appreciative of Dr. Kim for organizing the program, to Lisa Han for coordinating many efforts, and to Suna Cho for her fluid translation.


While I was there, the Korean version of Bringing Out the Best in Everyone You Coach, was published (just in time; 3 days before the program), and Dr. Kim got asked to do a very important piece of work. The Korean Chamber of Commerce has asked him to do a one-day program for top CEOs based on What Type of Leader Are You? Apparently, they have a reading club that has been reading and discussing the book. They like it so much, they found Dr. Kim to lead them in their pursuits to become even better leaders!

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Know Your Type
New iPhone App Update

People are asking, How is the App doing? I was fortunate to have Dan McCall as the project manager for the App Development. Dan is an Enneagram 3, and he has sent us a variety of websites and information that allow us to track and measure just about everything.


Here are some ways of knowing how the App is doing:

  • 1000+ downloads since it's been available
  • 7 stellar reviews with five 5-star ratings on iTunes (5 in US; 2 in Ireland)
  • Downloads in over 30 countries
  • Shows up as the 4th Enneagram App when doing iPhone search on Enneagram, so it shows up on iPhone user's screen with no scrolling; moved to 4th from 12th, then 7th!
  • High rankings in iTunes for its short life to date (consistently in top 100 rank in Lifestyle with over 23,000 Apps in this category; often in top 50)
  • Made "New and Noteworthy" in the iTunes Store in both Ireland and the US
  • Many, many Facebook links and tweets have been made by others
  • Great feedback via email and Facebook

Here's one of my favorite comments:

"Ginger!!! I just purchased it!! WOW!!!! It is AMAZING!!!! So much FUN!! I've been playing with it for an hour and LOVE all the info and the little details hidden everywhere!!!! It's visually, emotionally, and mentally stimulating in a most pleasant way!! I'm telling everyone I know about this app! :-)"    


The Enneagram in Business Blogs

Read the January Blogs
There are four blogs this month, one is about Know Your Type, the back story on my new Enneagram iPhone App; another is about Enneagram fixations (habits of mind); a third is about Fives in film; and the fourth blog is an insight blog about the Enneagram styles and spontaneity.

app iconEnneagram iPhone App: Know Your Type

This blog provides the back story and the credits for Know Your Type, which was created by developers who love their craft and made the App into an art form. Click here to read this blog.   



chainsEnneagram Fixations: Habits of Mind

This blog describes the fixations or mental habits of each Enneagram style with the intent of providing the context for a series of future theory blogs on how each type engages in all 9 fixations. It's just that the fixation associated with each type exhibits the fixation on a continuous basis and these type-based fixations keep a hold on our development. Click here to read this blog.

zuckerbergFives in Film

This blog focuses on The Social Network (Mark Zuckerberg) and Stieg Larsson's films The Girl with the Dragon Tattoo and The Girl Who Played with Fire (main character, Lisbeth Salandar) as a way to describe some nuanced aspects of Enneagram Fives. Click here to read this blog. 


spontaneityEnneagram Styles and Spontaneity

I wrote this blog based on an insight activity from Gayle Hardie, a Senior Member of the Enneagram in Business Network from Australia, where she works with the Enneagram and transformation for individuals and companies. Spontaneity and how it relates to the 9 Enneagram styles is an intriguing topic. Click here to read this blog. 


Special Calendar Dates

So many people have asked about the "Coaching with the Enneagram" certificate program and Train-the-Trainer dates for 2011, I wanted to highlight them here:

"Coaching with the Enneagram" Certificate Program
 (35.5 ICF credits)

Calgary, Canada, March 7 - 11 (7 spaces left!) Register here

Hong Kong, China, April 26 - 30 (in English) Contact Gloria Hung to register

Minneapolis, Minnesota, June 20 - 24 Register here

Milan, Italy, November 19 - 23 (in Italian) Contact Marta Montemezzani to register

Train-the-Trainer Programs (before and after the International Enneagram Association Conference)

Bringing Out the Best in Yourself at Work

Fort Lauderdale, Florida, July 22 - 27 Register here


What Type of Leader Are You?

Fort Lauderdale, Florida, August 1 - 6 Register here   


Tip of the Month: Development for Threes

These are rather simple development ideas for each Enneagram style, or so they seem if you are not of the Enneagram type for whom it is recommended. What is really hard for one person is often so easy for another, but the hard areas show us where our development lies. I've selected real stories to illustrate the development ideas that are both amusing and challenging.


Threes: Notice something you have not noticed before that suddenly grabs your attention, making sure that this is something that has actually been there all along. Ask yourself: How did I miss this? What was I doing, thinking, feeling that this escaped me? Then choose to pay special attention to the item you've selected, noticing its many qualities and intricacies.


Pay attention to this same item for at least one week, though longer is better. Then ask yourself this: What else have I not been paying attention to, especially those things that really matter to me? What am I missing by being so focused? What price do I pay for continuing this way of experiencing the world?


Situation: One day as Matthew was driving to work - a route he'd taken daily for years - he noticed a simple, elegant flower outside his apartment building. He stopped the car, went over to the flower, and realized that this flowering plant had been there for years. It's just that he'd never noticed it.


Opportunity: Matthew realized in that instant that his single-focused attention, while beneficial in many ways, also limited his range of perception and full experience. In that very moment, he thought, "What else have I been missing?" Immediately, his 4 year-old son came to his mind. With sadness, he realized that he was already missing a great deal of direct experience with his son. Yes, he played with him, but was Matthew really in the moment of the experience, relishing each detail of his son's growth? From that point on, Matthew noticed the flowering plant on a daily basis. But more importantly, he noticed his son.  


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New Enneagram iPhone App

Created by Ginger Lapid-Bogda, this animated, interactive App for home and work includes typing and how to prevent conflict; reduce stress; interact with others; and engage in development activities specific to your type. There are type videos, a way to test your Enneagram knowledge in real-world situations, theory, and more.


Only $2.99 on the iTunes App Store, or go to

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The Enneagram In Business | 310 829 3309
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