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HMG Heartbeat July 2, 2010 
SK - immigration pic 
 Independence
 
 
 
 
 
 
Independence Day
Heartland Marketing Group joins with all of you to celebrate the birth of our nation.
 
We will be closed on Monday, July 5, in observance of the holiday.

We wish you the best as you spend time with family and friends!
 
www.heartmkt.com
P.O. Box 125
Early, Iowa 50535
1-800-416-8493
 
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The Invisible "They"
 
You know them. We hear all about them. We are talking about "they" - the mysterious and seemingly invisible group responsible for taking ideas to fruition, dreams into reality, and beliefs into practice.

How often have you discussed your company's marketing communications and said, "They need to establish a regular client contact program to enhance customer loyalty." Or maybe the statement was, "They need to keep us visible in the public eye so we continue to gain name id and market share."
 
But "they" don't seem to get the job done!

Let Heartland Marketing Group become your company's "they."HMG Staff 
 
Put our collective marketing communications expertise to work for you. We will work with you to identify your communications needs, design unique plans to fill the gaps, and implement efficient, creative, and appropriate programs.

Do you work in a business-to-business model? We can help you target your communications. Are you looking for new customers? We can help you identify and communicate with prospective customers. Do you want to grow from within your existing customer base? We can help.

Let your staff remain experts in the products, services, and core missions of your business. Then allow us to work with your staff to create a marketing communications program "they" will never forget!
The Power of a Mix
 
Whether it's a mixed drink, Mixed Drink2brownie mix, or mixed nuts, the benefits of a mix cannot be underestimated. The same is true for a mix of messaging tools.

When your customer base is used to - even expects - a particular messaging style, it's not wise to abruptly change for the sake of change. We know maintaining customers and keeping them happy is much more cost-effective than reaching new customers.
 
At the same time, growing your core audience means expanding beyond the norm to reach new people. So the same tools you use to keep a customer won't be the ones you use to get a new one.
 
This isn't just about print vs. electronic or radio vs. direct mail. It's about knowing your target audiences, growing your business, and telling your story. And we're here to help you get the right mix.