| May 2011
The Business-to-Government Advisor
Helping executives accelerate and manage growth since 1999
"Meetings are indispensable when you don't want to do anything."
- John Kenneth Galbraith
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In this issue:
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1. An equation for mission success
It's hard enough to get one person moving in a consistent direction. So, it's no wonder executives have a difficult time keeping everyone united -- focused on the organization's overall mission and performance objectives.
"The type of unity aspired to is not a mechanical uniformity, imposed or coerced from without. Rather, it is unity that has at its heart respect for the diverse and unique qualities of each individual. Such unity arises when people treasure each other as unique and irreplaceable individuals, and try to bring out the best in each other" (Daisaku Ikeda).
The seed for this cooperation has to be planted by the leadership team. They must emphasize the importance of many in body, one in mind for any change to be possible.They must also be willing to embrace new strategies and tactics -- to actively respect each other's unique perspectives and experience -- many in body. And, after honest (and, yes, sometimes heated) debate, agree to reach an agreement, reach an agreement, then wholeheartedly support the chosen path -- to be one in mind.
Clear direction + individual contribution + unity = mission success
Mike
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2. Sales advice from Government executives
I attended a panel discussion last week in Washington DC led by senior officials (a CIO, CFO, COO & Acquisition Head) from four Federal agencies. They gave the following advice to industry about communicating with their agencies:
1. Make sure you're talking to the right people. A majority of acquisition strategies and awards are made at the program office level. So, especially for midsize and small companies, meeting with top agency officials often isn't necessary or desired.
2. Don't try to be everything to all people. Know what you do best and be prepared to show how your core competencies or products will help solve an agency's problems.
3. Do your homework. Find out the agency's major challenges in advance. It's much more effective to come to a meeting already armed with this information.
4. Don't sell! Instead, make it clear what specific need you can fill. (Note: I would also caution against making a long presentation unless invited to do so).
5. The contracting community puts out requests for information and draft requests for proposals to get feedback from industry. This is one way they minimize risk. Take the time to give your feedback about the requirements, acquisition strategy and business arrangements being proposed by the government.
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3. Inaugural global business development event
I'm excited to be one of the sponsors (and the moderator) of GoGlobal: the Washington Technology Industry Association's (WTIA) first event fostering business development abroad.
A hub for structured networking, GoGlobal provides field-tested insights from business executives, international advice from support specialists and trade assistance from country experts.
Interact in small peer groups with business leaders who have successfully deployed foreign market strategies. Hear their experiences and ask them questions as you learn what works and what doesn't. Trade experts from Asia, Europe, the Middle East and the Americas bring you timely information to help your company enter vibrant new markets. Keynote speakers build upon lessons learned during the roundtable conversations.
Learn more or register (also ask about sponsorship opportunities)
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Winning and Managing Government Business (click to read more or order) "Winning and Managing Government Business is a concise, easy-to-understand and to the point overview of securing and doing business with the federal government. It provides step-by-step instructions on approaches for penetrating government markets, how to do your prep work prior to proposal time, and then how to respond and win opportunities. It's a definite must read if you're new to the government space. It's also very handy if you're a savvy veteran as it's full of checklists, timelines and templates you can use in real world situations. I've been involved with government contracting for over 15 years and found this book to be very useful and practical." - M. Cosgrave, VP, ManTech International
The Enlightened Manager (click to read more or order)
"Whether you are new to a management role or a 25 year management veteran, these 20 concise morsels of enlightenment are the heart of being a successful leader. Worth reading every year !!" - Business Confluence
| Both available in paperback at www.amazon.com
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4. About Celerity Works
In 1999, after leading domestic and international business development at four services and consulting contractors, I formed Celerity Works to help executives accelerate their revenue growth. Since then, I've facilitated planning retreats and implemented BDworks practices and processes for over sixty companies.
My clients have benefited from the lessons I've learned from over 450 organizational situational assessment interviews and more than 250 coaching assignments.
I specialize in improving established contractors' win probability and sales return-on-investment. I also help commercial businesses determine whether the government market makes sense and, if so, the best strategy to establish a foothold.
If your company provides IT services, telecom, software development, consulting, A&E, security, marketing or staffing and wants to improve sales results and maximize return on BD investments, then select one of the following:
Company new to the government market
Trusted partners
Clients
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