 Rework
If you read other reviews of Rework that refer to the content as common sense, they are simply wrong. The advice of Jason Fried and David Heinemeier Hansson is counter-intuitive and therefore genius.
I read REWORK by for the first time this weekend, all in one go. With 270 plus pages, it is a surprisingly quick read; partly due to illustrations and mostly due to the fact that this book was created in the same way the authors approach business and life; edit, edit, simplify, cut some more and you're half way there. I haven't Reread it today; not entirely; not yet anyway, but it is a book to Revisit regularly.
The authors are partners in 37Signals, an intentionally lean and wildly successful company that creates invaluable web based tools for business and individuals; simplicity is their secret weapon. Building a business the 37signals way is about resisting growth, expansion and excess at all costs. Simply build a product that fulfills a need (preferably your own) and get it out in the market as fast as you can. Take away features, don't add them. Less is more, always simplify, say no.
Rework is a great reminder at any stage of your business. Productivity is not about trying to figure out how to get it all done, the secret is realizing that most of it should be strategically skipped and scrapped entirely!
Instead of giving new answers to classic questions on business models and entrepreneurship, I love that Rework pushes you to ask a totally different set of questions. There is only one point in the book where I completely disagree. I strongly believe that there is no amount of ketchup that could ever be "too much" and ruin the fries.
I'd love to hear how you apply REWORK to your own business.
Success,
Suzy Ogé
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