At least once a year I recommend several sales or sales management books that I feel will help my clients and readers achieve superior sales results. Some of the books I have written about in the past are classics while others are brand new to the market.
This year I am recommending - and I've waited a long time to say this - my own book, "The Accidental Sales Manager," published by Entrepreneur Press.
"The Accidental Sales Manager" is written for the presidents / owners / executives at smaller-sized companies who find themselves in charge of sales for their organization. Most need support and information in the area of sales that differs from what a career sales manager might be looking for.
Reviewing or being impartial about one's own book is difficult. Therefore, I'm relying on others to do that job. Here's what they had to say about "The Accidental Sales Manager."
"Suzanne Paling's easy-to-read style, step-by-step guidance, and numerous checklists, templates, worksheets, and sample letters makes it easy to implement her suggestions in a real world environment. As a CEO who still finds himself an 'Accidental Sales Manager' from time to time, this book really helps when I need to step in and provide some corrective guidance." - John Eller, President and CEO, InSight USA
"Suzanne Paling offers concrete, practical and realistic guidance to all of us entrepreneurs who become sales managers by default. We are not trained for this role and need to do it well to be successful entrepreneurs. This book is chock full of useful suggestions which have gotten me to think of even more ways as I strive to be the most successful sales manager possible. Thank you Suzanne!"
- Elizabeth W. Brown, President, Softeach, Inc.
"I would recommend this book to any CEO that is having a difficult time understanding why sales are down or falling short of sales goals regardless of organizational size. It is an intriguing look into the dynamic and sometimes perplexing personality of successful sales people from a CEOs viewpoint."
- Michael Woronka, Chief Executive Officer, Action Ambulance Service, Inc.
"Having helped countless CEOs who found themselves managing salespeople, Suzanne truly speaks from the perspective of a CEO, using case studies anyone in this position can relate to. The clarity and straight forward actions at the end of each chapter makes this a complete and compelling survival guide. I look forward to seeing this in the hands of CEOs, Owners and Presidents!"
- Laurie Kirk, CEO, The Board Forum CEO Roundtable
"I would highly recommend this book for any owner or CEO who is forced to take over the sales management function. Even experienced sales managers will benefit greatly from Suzanne Paling's wisdom and experience in setting up sales teams to perform. I am sending the manuscript to a client who can't wait for publication."
- Bob Norton, CEO, AirTight Management, CEO Coach, and Author
"The differences between knowing how to sell and knowing how to manage those who sell is not obvious. Suzanne forced me to focus on what my company really needed and we ended up with a great sales manager....and that person wasn't me!"
- Steven Damalas, President, Electronic Fasteners, Inc.
"I love this book. The stories seem true to life and it contains clear actionable examples and forms that we could use. I wish this book had been around when I started Two Step and will recommend it to friends who are hiring their first few sales reps. Thanks Suzanne." - Gary D. Levine, CEO Two Step Software, Inc.
"The Accidental Sales Manager" can be previewed and pre-ordered through Amazon.com today.
I hope the book helps all the hardworking executives who want so very much to see their companies succeed.