Two years ago, in my July
2006 e-newsletter, I recommended four
books on
sales management for summer reading. There
are several books that have come to my
attention since that time and I would like to
suggest them for this summer (or whenever it
fits into your schedule). Even if you are
not a sales manager yourself, these books
will give you a better understanding of the
roles and responsibilities of the position
and/or help you set goals for the sales
manager at your organization.
The Sales Manager's Success Manual
by Wayne M. Thomas
Many books on sales management focus on the
more obvious responsibilities of sales
managers such as recruitment and sales
forecasting. Though Wayne Thomas includes
these topics in his book, he also writes
about the other factors that can help or
hinder a sales manager's success such as
competition, customers, market conditions,
and relationships with C-level executives.
He is candid about the fact that many sales
managers do not present their sales plans
effectively. "Sales executives are not
famous for mastering the kind of detail that
their colleagues in marketing use to nail
their points. . . Rather CEO's know sales
managers
as likely to present anecdotal evidence
supported by very little research." Mr.
Thomas asks sales managers to look at sales
through the eyes of a CEO and a CFO - very
good advice.
The Secrets of Great Sales
Managementby Robert A. Simpkins
Technology has changed the way all of us do
the routine things in life like planning a
vacation and shopping for clothes. It has
also altered the way customers purchase: they
now have the ability to search out suppliers
all over the globe. Robert Simpkins writes
about how technology has contributed to fewer
levels of management and how, because of
this, a modern day sales manager must think
more strategically to be successful. Having
a plan is the first step in being a more
strategic thinker. "Without a plan you are
left with only a vague concept of past
tactics, a desire to do better, and
uneasiness about your ability to succeed."
Mr. Simpkins also touches on the tried and
true basics such as compensation,
performance measurement, and coaching. No
sales manager can ever know enough about
those topics and it's always good to consider
another's point of view.
Welcome to Sales Management: The
First 90 Days and Beyond. An Operating Guide
for New Sales Managers by Mark White
We have all been promoted, switched jobs,
accepted a new position for which we've never
been formally trained, or found ourselves in
a rut with a job we've held for a while.
Mark White's book is a good one to read for
any sales manager in any of those scenarios.
The book is divided into three main parts.
In Part I he discusses the sales management
process and the initial actions that need to
be taken during the early phase of accepting
a new position. Part II outlines the unique
skills needed to be successful in the role
such as team building. Part III looks at the
idea of launching a career as a sales manager
as opposed to just performing the tasks -
with the creation of an action plan forming
the cornerstone of that effort. Great for a
new sales manager and a solid review for an
experienced sales manager who has forgotten
some of the anxiety, energy and creativity
they brought to their first sales management
position.
Have an enjoyable summer.