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Artisan Focus Newsletter
April/May 2012 |
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Events to Help Your Business Innovate
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Business Training for Artists
The Arts Council of Windham County
Wednesday, April 25, 7 - 8:30 p.m.
Moore Free Library, Newfane, VT
This year, the ACWC provided scholarship funds to nine Windham County artists accepted into the two-day Vermont Arts Council (VAC) professional development workshop for artists called "Breaking into Business" held in February and March. These artists will be available at the this forum to share what they learned about business and marketing planning specifically tailored to the needs of artists. Also attending will be participants from last year's training who will share their perspective from applying the training.
The panel discussion is intended for artists of all disciplines (visual, performing, media, literary, crafts and traditional). Those attending will get and share ideas on how to achieve greater success in their current or dreamed of arts business. The session will also identify needs for additional business training and services for area artists. There is no charge for the forum: http://www.acwc.us.
What Does it Take to be a Profitable Artist? The New Hampshire State Council on the Arts Friday, April 27, 10 a.m. - Noon AVA Gallery and Art Center, Lebanon
Eleanor Whitney, Program Officer for External Affairs and Fiscal Sponsorship from Artspire, a program of the New York Foundation for the Arts (NYFA), will present on Artspire/NYFA's resources, fundraising and support programs available nationwide for artists at every stage in their careers. Whitney will also discuss the new book The Profitable Artist, which covers techniques for planning your career, fundraising, marketing and selling your work, networking strategies for a digital world, and budgeting, financial and legal basics for artists. Register by calling (603) 271-0791 or email elaine.loft@dcr.nh.gov. In lieu of a registration fee, registrants are asked to contribute canned foods or pasta for the local food bank: http://www.nh.gov/nharts.
"10 Must-Do Marketing Techniques to
Help Your Art Sales Blossom" Workshop Hannah Grimes Center Wednesday, May 30, 6- 8 p.m. Hannah Grimes Center - Suite C, Keene
This workshop is especially focused on the needs of artists. We'll share critical hands-on techniques, from online marketing and social media to PR and working with galleries, to help you market and sell your work. If you are an artist who wants to grow their art sales, this marketing workshop is for you. Presenter: David Deziel, Nebesek Marketing & Communication. Cost: Free. Register today!
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Events to Help You Connect To Artisans & Other Experts
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Plenary Meeting
Arts Alive!
Saturday, May 9, 8 - 10 a.m.
Mariposa Museum, Peterborough
Agenda includes an update on the Multi-Arts Center, information about the cultural tourism initiative: Discover Monadnock and a presentation by Jon Udell, Microsoft Corporation, on the shared regional events calendar. Contact: 603-283-0944; info@monadnockartsalive.org. |
News & Resources to Inform & Inspire
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Bringing It All Together:
The Creative Economy Summit
By Marsha Hewitt, Encaustic Artist
Greenfield, MA in Franklin County seems to have it all together - a charming downtown, excellent restaurants and a dedicated community of artists and businesses who collaborate and support each other.
Recently, I attended the Creative Economy Summit 3 in Greenfield, MA and was very favorably impressed. Over the two day event, there were lots of sessions to choose from ranging from how to sell your work on Etsy and Zazzle to a presentation by an artist, art consultant and hospital executive, called Corporation + Art = Collaboration, that discussed creating art/design for the hospital interiors.
I also attended practical workshops on how to use QR (Quick Response) codes and how to optimize search engine standing on the web. And there was plenty of time to network with good food, music and an exhibit of work by local artists.
I was especially impressed with how organized the artists in Western Mass. seemed to be. This was their third summit and it seems that they are creating a cohesive artist community that collaborates and has the support of local businesses who appreciate the contribution art makes to the region's economy.
Can we do the same in the Monadnock Region?  I'm Hooked! 10 Reasons Why Artists Love Pinterest Pinterest is a great way to share your online portfolio. Get your art in front of a targeted audience of designers, fellow artists, galleries and prospective customers. You can upload images directly, or you can pin your portfolio directly from your blog. This way the images will link back to their original source. However be tasteful about it, "Avoid Self Promotion Pinterest is designed to curate and share things you love. If there is a photo or project you're proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion."
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