Updated Retail
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Hannah Grimes Center
Retail Focus Newsletter
November 2011 Updates


 Put Your Business On the Digital Map:  

Roadside Marketing in the Digital Age

UNH Cooperative Extension,  

NH Small Business Development Center &  

Hannah Grimes Center 

Wednesday, November 9, 9:00a.m. - Noon

Hannah Grimes Center, Keene

Register Now! 

 

Make sure people find your business, town or organization when searching maps online, and when using their GPS units and smartphone in the car!   

 

This 3-hour course will explain the importance of getting your business listed accurately in a variety of online databases, and will teach you to update and manage your listing on the most important sites. Make sure your digital storefront is visible to potential customers everywhere digital maps are used.  FEE: $40; Scholarships available. View flyer for more details & registration

What you will get from the training: 

  • An understanding of the new types of marketing opportunities offered by GPS and smartphones
  • Your accurate and descriptive business information in numerous databases and maps used by online, GPS and smartphone mapping applications
  • The skills to maintain and update your listing in the most important mapping databases  

Google Ad Words Workshop
Hannah Grimes Center
Monday, November 14, Noon - 1:30p.m.
Hannah Grimes Center, Keene
Register Now! 

Learn how even small business can drive site traffic and sales with Places and Pay-Per-Click advertising from Google.  Audience: Small and medium B2C businesses. Presenters: Mike Hoefer, HoeferWeb & Zack Luse, Luse Media.  Fee: No Charge. Register Now!


Engagement Marketing Seminar
Greater Keene Chamber of Commerce &
Hannah Grimes Center
Wednesday, November 30, 9 - 11: 30a.m.
Antioch University New England, Keene

Building lasting relationships with your existing customers and members drives business success. Having an Engagement Marketing strategy is the key to inspiring your most passionate customers and advocates to have conversations with you and fellow customers, share stories and opinions, and share your content with their own social circle.

Discover the three components that lead to Engagement Marketing success:
- Providing an excellent customer experience,
- Making connections that engage your audience and enable an ongoing dialog, and
- Using email and social media to deepen relationships and broaden your reach.

Come learn how other small businesses, non-profit associations, and organizations combine email marketing and social media marketing to make connections, monitor feedback, share interesting content, and build lasting business success.  FEE: $10 for Hannah Grimes Center Guests & GKCC Members. Presenter: Corissa St. Laurent, Constant Contact.  Register Now!