Go to www.windsofchange.biz for workshop details
Up Coming Events
April
1 - Job Search 103
8:30a.m. - 12:30p.m.
2, 9, 16, 23, 30 -
Drop-in copy coaching clinic
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Navigating the Networking Jungle
Regardless of your industry, the word "networking" can strike fear in your heart as the thought of it creates sweaty palms, nausea, and wanting to hide under the covers. And no wonder! It's a networking jungle out there!
Everywhere one turns these days it seems new networking groups sprout from nowhere. Whether online, via phone or in-person, the purpose of these groups is to promote their events to help you thrive and survive by making connections and creating profitable relationships.
If you don't know what you're doing, you can network morning, noon and night and feel like you're doggy paddling to keep your head above water while wasting valuable time, energy and money.
Whether you are an:
- entrepreneur looking for new business
- a sales professional looking for new prospects
- a job searcher looking to make connections
networking is a must. There's just no way around it.
What would it be like to:
- become a networking pro that knows what to do and how to do it with confidence, competence and ease?
- to attend a social event knowing you present yourself with a strong and positive first impression
- easily attract just the right people to network with?
That's what I'm going to help you to do.
Each week I'm going to focus on a different networking topic to help you succeed.
Regardless of whether you are job searching or wanting more business, my tips will help you sharpen your skills.
Tip #1 - Getting noticed is a key to attracting business. Ask yourself, does your energy, the way you dress, the way you communicate attract the right kind of attention? Are you attracting prospects or pushing them away?
Ask a trusted colleague for feedback and listen to what they say. (You'll hear me say that a lot!)
To learn more about networking join us Monday, March 16th for the "Navigating the Networking Jungle" Clinic from 8:30a.m. to 12:30 p.m. or Friday, March 20th from 1p.m. to 5p.m. Click here to register.
To your success!
Terry
Terry Wildemann, CEC, CPBA, CPCC
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Repeating Thursday, March 5th. Join us!
Drop In Copy Writing Clinic
Eight Pieces of Copy You Need
for Today's Market
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Do you have confidence in all your promotional materials? Maybe you don't know the eight essential pieces every business needs. Hint: they should match!
This Thursday's (Mar. 5) Drop In Copy Clinic will help you craft the 8 pieces of copy you need for today's market:
- Elevator Speech: Master three short phrases for unforgettable introductions
- Tagline: the short, unforgettable, consistent promise you keep
- Billboard: The powerful, short paragraph that goes at the end of all your articles, press releases, web copy, elevator speech.
- Headlines and email subject lines: Focus on the two words that attract more attention than any others
- How to write a basic ad especially when selling invisible and intangible services
- Flyer, Brochure and Sales letter rules to make your core product or event stand out.
- Internet copy: Web the more interactive the better; Web 2.0 one step at a time
- Testimonials: Use a 5-step form to elicit convincing validation for your service.
You'll understand the purpose of each piece, and the value of using them consistently.
Suspect your customer's might have silent objections? Learn the best way to disarm their fears. We'll also talk about how to transfer your brand to other media.
Bring your materials and join us for a working breakfast, private focus group and dynamic Copywriting and Branding Clinic.
Thursday March 5, 2009 from 8:30 AM to 12:30 PM
Place: Winds of Change in Middletown, RI
Phone: 849 5900 for reservations.
I'd love to have you join us. Together we'll feed your promotional materials with one smart idea, one attractive purpose, one confident emotion for one hungry target audience!
Gail Glanville
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