Traditional Communication Tips:
Getting the media's attention is an important part of your event's success. Here are a few simple things to remember when communicating with the media and general public:
1. Determine your 9/11 Day messages: think about what you want reporters and your audiences to know about your service project and commitment to the 9/11 Day of Service. Be sure to incorporate your overall organizational goals and how they relate to the day's efforts.
2. Designate media contacts: this is especially important for your on-site project or event. Be sure the contact (who will serve as a spokesperson) is clear on what your 9/11 Day message is and can easily relay that message to media.
3. Write and distribute a media advisory: this should be done several days prior to your project. To make things easier for you, the Michigan Community Service Commission (MCSC) has provided a sample media advisory you may use as a template to complete an advisory to submit to your local news outlets. You may find it by clicking here
and looking for the 2012 9/11 Day media advisory
4. Write and distribute a press release: this should be done a day or two after your project. If possible, also post this press release on your website. The MCSC has also created a sample press release for you to use while drafting your own press release. You may find it by clicking here
and looking for the 2012 9/11 Day press release
5. Document the day: take photos and video (if possible) and speak with volunteers, VIPs, and service recipients to fully grasp the impact of your efforts. You can then use this documentation after your event to spread the news of your hard work.
6. Share end-of-the-day project accomplishments: track the number of volunteers who served and what their efforts consisted of (i.e. pounds of food collected, number of meals served, number of youth read to). Use these documented accomplishments to again, spread the news! This is also useful information to share with any/all of your funders.