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EcoPlum Pie
 
What's New at www.ecoplum.com
May 2010 Newsletter
Greetings!
 
I know I know, I said this about March, but MAY really is one of my favorite months.  And THIS May is Super Duper special.  My first born, Noah, is turning twelve. I can't believe it.  Thanks to him (and his sister) I get to celebrate Mother's Day along with my mom and so many of you in this beautiful month.  Speaking of my mom, she and my dad (84 and 89 years old respectively) will be celebrating their 50th anniversary this month!  Congratulations to them and to all of you celebrating something this month! 

One of the greatest things about being a mom is getting involved with my kids' schools. We've had a greening committee at my daughter's school for a while, thanks to the tireless work of Wellness in the Schools' Co-Founder and PS 166 Parent Kirsten Brashares and one of my green heroes, Emily Fano.  But many schools are just getting their "greening" efforts started.  I had the pleasure of attending the 2010 Green Schools Alliance fair in NYC and was amazed by the resources out there to help schools with everything from using non-toxic cleaning products to educational programs to starting their own recycling, composting, and gardening efforts.  Check out my blog post about this event and the GRA's Climate Action Toolkit to get some ideas.

Back on the shopping front, I am so pleased to announce that the EcoShop now carries jewelry!  Just in time for Mother's Day, we have brought on board Shanti Boutique's fair trade and eco-friendly jewelry line (see special offer below). Also for mom (or for yourself, your teenage daughter, really anyone who needs to cover that blemish), in her beauty column this month, Chryso covers eco-friendly concealer (no pun intended).  I love finding out what products she liked and didn't like and why.  If jewelry or makeup is not your thing, certainly food is!  The Environmental Working Group has just updated its SHOPPER'S GUIDE TO PESTICIDES for 2010.  I find this guide absolutely indispensable when I go grocery shopping so I know which fruits and vegetables really should be certified organic and which ones can be grown conventionally.  I'll never forget when one of EcoPlum's more radical interns said "I'd rather eat SH*T than eat anything that is not organic."  That's a little extreme, but it certainly got the point across!

One last thing, speaking of Organic.  I am thrilled that my dear friend and successful entrepreneur Anne Maxfield has agreed to let us reprint posts from her blog: The Accidental Locavore.  I hope you enjoy it and find some great recipes for the spring!

HAPPY MOTHER'S DAY TO ALL OF YOU CELEBRATING, AND HAPPY MAY TO THE REST OF YOU!

Thanks for your support!

Best,
 
Gia Machlin
President and CEO
EcoPlum Pie
 
 Please feel free to forward this newsletter to your friends and family!
In this issue
Popular EcoInfo this Month
Chryso's Beauty Buys - Eco-Friendly Concealer
Dede's Green Scene - The Summit on the Summit
From The Blog
Upcoming Events in May
Ecoplum Photos
Special Offers

Popular EcoInfo this Month

Picturing A World Without Trash- Life Cycle Assessment and Cradle to Cradle Design

Recycling everything we use is a massive undertaking, from sorting items correctly to processing them in the most efficient way. To fully eliminate waste from the picture, it's crucial to assess how a product is manufactured, used, and handled in the waste stream. Life cycle assessment and cradle to cradle design are two tools that have been used successfully to improve manufacturing so that items are useful for a longer period of time, and sometimes stay out of landfills entirely.

In their book "Cradle To Cradle: Remaking the Way We Make Things," William McDonough and Michael Braungart define a philosophy of ecologically intelligent design. In the simplest of terms, an object abiding by this philosophy generates no waste. They permit only two types of materials: "technical nutrients," which are non-toxic, synthetic, and endlessly recyclable (glass, for example), and "biological nutrients," which are biodegradable and can be discarded without harming the environment. Cradle-to-cradle production mimics a functional ecosystem, where nutrients cycle in a constant balance. McDonough and Braungart also emphasize the role of renewable energy, especially solar, to create manufacturing frameworks that can sustain themselves. Read More!


EcoTip: Recycle Your Bra!

Here's an eco-tip from Smart2BeGreen that's really supportive. The Bosom Buddy Program actually recycles old bras! They take bras that don't fit or you don't wear anymore and they donate them to women in shelters and other programs who can really use them. So, when you're cleaning out your closet to find old clothes you can donate, don't forget to look in your underwear drawer. You can actually be supporting a good cause!Read More!


Chryso Beauty Buys

Welcome to my beauty column! We will devote this space to a different product category for the month, be it body wash, nail polish, or bath salts. We'll let you know which brand outshined the rest in the categories of safety, environmental responsiveness, packaging, practicality, and results so that you can make informed choices about what you slather on, dust on, and lather up with. This month we take on under-eye concealer...

A good concealer is like an undercover lover. It works incognito without anyone ever knowing it's a part of your life-and it might even make you glow.

Use concealer to banish under-eye circles, redness, acne scars and pimples, minimize fine lines and brighten your eyes and skin. Wear it under foundation or solo-that's my M.O!

I started using concealer as a teen to cover up those pesky pimples and it's been a part of my life ever since. In fact, this seemingly hum-drum product is the one item I can't live without. I apply it daily to cover under-eye circles, even my skin tone and disguise light scars-remnants of my glorious hormone-rich teen years!
Read More!



Dede's Green Scene

Celebrities walk the red carpet, but what about mountains? Do they walk to the top of an infamous mountain such as Mount Kilimanjaro, the tallest peak in Africa? That's exactly what a group of celebrities, led by the musician, Kenna, did in January to raise awareness of the global drinking water crisis.

Kenna's father inspired him by saving $10,000 to build a well in his native land of Ethiopia. Kenna's father suffered from a waterborne illness when he was a child and Kenna's uncle actually died from one at the age of four. To engage the world with this problem, Kenna gathered some friends, including actors Jessica Biel, Emile Hirsch, Isabel Lucas and musicians Lupe Fiasco and Santigold, to hike 19,340 feet to ensure that everyone has access to one of the main essentials of life, clean water.
Read More!

From The Blog: Greening Our Schools



 This past Saturday, I spent the day with actor Matthew Modine and 1,000 other parents, educators, students, vendors, facilities managers and community leaders at the Green Schools Alliance Resource Fair here in NYC. OK, I didn't really "spend" time with Matthew Modine. Actually, I didn't even talk to him and I arrived a little late for his presentation, but the point is that he and I and 1,000 other folks decided to spend a precious spring Saturday indoors, away from our families, because we all believe that school should be a place for our kids to learn about environmental stewardship in a safe, non-toxic facility.

The event was a mix of presentations, break-out workshops, and a resource fair with almost 100 exhibitors showcasing everything from "litter free lunch" materials to climate education to various schools' green accomplishments.  What's amazing is that many of these school greening efforts were spearheaded by parent volunteers who selflessly devoted hours and hours to working on committees, meeting with the school administration as well as the NYC Board of Education, decoding the maze of city bureaucracy, dealing with unions and associations, all so that our kids learn to be responsible citizens of planet earth while not getting exposed to toxic chemicals and wasteful practices at such an early age. Read More!

A True New York Story With a Locavore Twist (reprinted from The Accidental Locavore)

Last week, I was on the bus going to an appointment, doing the usual stuff, Blackberry, and the book I've been carrying around. The woman sitting next to me seemed to have a lot of eggs with her and not your usual eggs either. While most were brown, a few were a light tint of green-blue. Think Martha Stewart. As she got ready to get off the bus, I made a comment about all the eggs. "Oh, I'm a farmer and I sell them." She has a farm in the Catskills and she brings her eggs down to sell, not at the Greenmarket, but at a music store in midtown. "I'm at Frank's Music on 54th Street, come and see me" as she got off the bus.
On my way home after the appointment, I went over to 54th Street, looking for Frank's Music, thinking that a good New York story like this was too good to pass up. 
Upstairs on the 10th floor is a treasure trove of sheet music, and behind the counter, the farmer from the bus. She looked at me as though she couldn't place me. "I met you on the bus, I came for some eggs."  I told her about this blog, and how I thought this would be a great subject since it's definitely accidental , and local.
She turns out to be Heidi Rogers, and has owned Frank Music Company since 1978. Along with endless aisles of sheet music, there are pictures of her chickens and eggs, and the farm they frolic on. We talked for a while about local and fresh, and the challenge that farmers face, and I bought a dozen lovely looking eggs in a plastic egg box, that Heidi was quick to explain was reused/recycled. We've been in the habit of recycling egg cartons, since our butchers upstate use them for their duck or pheasant eggs.
The big question: does an $8/dozen egg (feed costs) taste better than it's supermarket cousins? It certainly looks better with a huge orange yolk, and even from the non-egg lover (me), it tasted creamier, and was a beautiful color when scrambled or made into a perfect omelet by my husband (pictured above, with local bacon). But how many eggs have you eaten that come with such an interesting story?

On Heidi's side of the Hudson, property values have skyrocketed with the discovery of natural gas. She's worried about the future of farms and would like everyone to sign the petition banning drilling for natural gas in New York. It's on the Frank Music Company site, or on the site Catskill Citizens for Safe Energy.
Upcoming Events in May

May 11
Green Drinks
6-10pm
Hudson Terrace
621
West 46th Street

May 18
Making Green from Green: Emerging Technologies and Venture Capital
5:30-8 pm
Rose Auditorium, Cooper Union
41 Cooper Square
3rd Avenue between 6 and 7th Streets




Ecoplum Photos


April Green Drinks




Communal Shredding Event






 

 

 
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