medium
EcoPlum Pie
 
What's New at www.ecoplum.com
April 2010 Newsletter
Greetings!
 
March was a pretty exciting month for me. The "Making Green from Green: Corporate Environmental Sustainability Programs" event on March 18th, sponsored by the Columbia Business School Alumni Club of NY, was a huge success. The speakers were engaging, articulate, extremely knowledgeable and well received by the 200 plus attendees. At the end of the month, I had the opportunity to attend the Stonyfield Farms Entrepreneurial Institute for the second year in a row. I was blown away by the talent, creativity, ambition and energy displayed the attendees. Both events allowed me to meet a couple of my sustainability heroes again (see pictures below) and gave me renewed hope for a sustainable planet and the role of social enterprise in securing it.

Now, on to April and the 40th anniversary of Earth Day!! What a great time to offer our subscribers a HUGE EARTH DAY PROMOTION! EcoPlum Pie subscribers each get a $10 COUPON to use towards ANY item we sell directly through our store. It's our way of saying THANK YOU for all your support, every day (see coupon code below). So, besides cashing in your EcoPlum coupon to get some eco-friendly products, what will you be doing for Earth Day? We are celebrating Earth Day by sponsoring a Communal Shredding Eventon April 16th, right here on the Upper West Side of Manhattan, together with our friends at PS 166and Code Shred

Then, on April 18th, we continue the celebration at Joe's Pub with the At Hand Theatre Company's BROADWAY RECYCLED, an Earth Day concert benefiting the Broadway Green Alliance and At Hand Theatre Company.On Earth Day itself (April 22nd) we will be helping to educate about sustainability at a town hall meeting for industry professionals with the Broadway Green Alliance. Find an Earth Day Event in your neck of the woods.

Hope you are all enjoying this beautiful spring weather. Enjoy this month's articles and features (so happy to learn about eco-friendly lip gloss and Alicia Silverstone's new book), and have a wonderful day! 

Best,
 
Gia Machlin
President and CEO
EcoPlum Pie
 
 Please feel free to forward this newsletter to your friends and family!
In this issue
Popular EcoInfo this Month
Chryso's Beauty Buys - Eco-Friendly Lip Gloss
Dede's Green Scene - "The Kind Diet" by Alicia Silverstone's
From The Blog
Upcoming Events in April
Ecoplum Photos
Special Offers

Popular EcoInfo this Month

Don't Turn Up Your Nose At Organic Wine

These days, it seems most of us have gotten the message--organic is good. Pesticides are not healthy. We should search out and consume local, in season, and organic foods as often as possible. But according to a recent study, wine doesn't make it onto the list of "better when organic" choices. Consumers aren't willing to pay higher prices for organic bottles, even though those wines received higher ratings for taste from Wine Spectator. Some wine companies go so far as to hide their organic certification, hoping they can buck the trend.

Clearly, organic wine has gotten a bad rap. As consumers, we have the power to change that, and we should. Supporting organic growers is one of the best ways to make organic farming techniques more mainstream. Growing grapes without pesticides and chemicals is difficult, and requires a great deal of work and worry. It's also more expensive for the farmer, and that expense is reflected in the price. Read More! 

EcoTip: Green Carwash

Everyone loves a clean car, but washing a car is actually dirty business for the environment! Did you know that it's actually greener to take your car to a commercial carwash than to wash it at home? According to International Carwash Association washing your car at home actually wastes 80-140 gallons of water and the toxins from washing your car end up in your storm drain, polluting rivers and streams. Washing your car at a carwash only consumes 45 gallons or less and commercial carwashes are required by law to treat the water so it doesn't pollute the earth. Read More!


Chryso Beauty Buys

Spring has sprung and, as with the weather, makeup palettes have lightened up and brightened up. First step, ditch your heavy matte lipstick for a weightless lip gloss. Second, let go of the winter reds and say hello to the hottest hue of the season-coral, according to Chanel celebrity makeup artist Kara Yoshimoto Bua, who offers up her tips on how to apply the shade.

Whether you're down with this uber-cool color or you'd rather stick to the still-popular pinks, be sure to choose a brand that's safe. Lip gloss, like all cosmetics, is under close scrutiny. In fact, on February 2, 2010, Dr. Mehmet Oz aired the segment Dangerous Beauty: Dr. Oz Reveals Dangerous Ingredients in Your Make-Up-and he took lip gloss on!
The doc pointed to health risks associated with one compound that's used in many lip glosses-Petroleum-which packs that shimmer we're all after.

"Petroleum jelly is a byproduct of oil drilling, and when you spread it on your lips, you end up eating it, which is essentially the same as drinking gasoline," according to Dr. Oz.

"The European Union has banned many petroleum jelly products, and experts are concerned they could be linked to cancer. Women with breast cancer have twice the levels of hydrocarbons (substances found in petroleum jelly) in their breasts than women who haven't had breast cancer."

Hmmm..okay, so no petroleum (or mineral oil, liquidum paraffinum, or paraffin oil, as these are just other fancy names for petroleum). Moving down the ingredients list, if you're allergic to the dye Carmine(many people are) or you oppose its use from a Vegan stand-point (it's extracted from insects), make sure your gloss does not include it (it's popular in red/pink hues). Finally, avoid harmful Parabens, which have been linked to breast cancer in several peer-related studies.

Now, get ready to pucker up and try on some of the most sensational lip stains we could get our hands on...
Read More!

Dede's Green Scene

Alicia Silverstone may have starred in the movie "Clueless", but she is definitely not clueless about veganism. In the past, veganism has often been associated with hippies and the kid who tried to free the frogs that were going to be dissected in biology class. Over the last few years that stereotype has changed and man, veganism has never looked so good.  Just take a look at Alicia. She is a gorgeous woman who just radiates health and beauty. That's probably why her book, "The Kind Diet," is a New York Times bestseller. Honestly, who wouldn't want to look like Alicia Silverstone?!

 

The truth is, it has taken Silverstone some time to become a vegan and it hasn't always been easy. That is what is so inspiring about her book, how the reader can connect to her journey. Alicia first tried to become a vegetarian at 8 years old (after her older brother started making animal noises of the food she was eating), but she had some setbacks. Silverstone exclaims numerous times in her book that veganism doesn't just happen overnight. Read More!

From The Blog:

Message in a Bottle
(posted 3/22/10)

It's World Water Day- a day sanctioned by the United Nations to bring awareness to the fact that by 2030 two-thirds of the world will lack access to clean drinking water. While this sounds alarming, it may not appear to have any immediate effect on those of us who do enjoy clean drinking water in developed countries.The first step to changing this statistic is for us to kick the bottled water habit. But since many of us only really pay attention and change our behavior when maintaining the status quo starts to have immediate, dangerous and life altering consequences, then let me put it in plain dollars and cents: Spending $2 on a bottle of water is equivalent to spending $10,000 on your sandwich today at lunchtime.That's right - so why are we doing it?

Think bottled water is safer, cleaner, more convenient?  I thought so maybe as recently as 6 or 7 years ago. I was actually pleased with myself when I bought water instead of soda. I used to love it when I walked into a salon, store or went to an event that offered FREE bottled water - what a treat! How incredibly healthy - fresh pure spring water - yum. Over time, I slowly learned about the devastating environmental and societal effect of these water bottles. I learned that not only is bottled water not safer, but it is less regulated and often contains more contaminants than tap water. Now that I know the facts I find it upsetting and downright offensive when I see people all around me buying and consuming bottled water. But lecturing them is not going to change their behavior. What I can do is lay out the information so that people can make their own responsible choices. Here are a few "must see" tidbits for World Water Day.Read More!

April 16
Communal Shredding Event
12pm
PS 166, 132 West 89th Street

April 18
BROADWAY RECYCLED
Earth Day Concert
7:00 pm
Joe's Pub

April 22 (Earth Day)
Broadway Green Alliance "Town Hall" Meeting
2:30 - 4:30pm
The Gershwin Theater
(Industry Professionals Only)

Ecoplum Photos


Gia with Gary Hirshberg (CEO and Founder of Stonyfield Farms)





Gia with Jeff Hollender (Chairman and Co-Founder of Seventh Generation)



SUBSCRIBE TO THE ECOPLUM BLOG:

 Subscribe in a reader

Enter your email address:

Delivered by FeedBurner


 
Getting the most out of your EcoPlum account:

Please follow us on Facebook, and Twitter. We TWEET ABOUT AND POST NEWS ON ENVIRONMENTAL ISSUES EVERY DAY!
 
REGISTER to receive the following benefits:
  • Get our monthly newsletter.  We will keep you informed on new products, new retailers, new industry sources (for certification and labeling) and of course new articles and content.
  • Be able to rate and comment on articles, tips and videos, and products.
  • Receive EcoChipz rewards on purchases for qualified products.
 
Bookmark the EcoInfo page to see what's new every day in EcoTipz, EcoClipz, EcoContentz and The Orchard.
 
Sign up for RSS Feeds for EcoContentz, EcoTipz and Orchard articles!
 
We will be sure to keep you posted on all the latest information and especially any kind of new regulation or policy that may require action on your part.
 
Ecoplum Pie Archives

Now the old Ecoplum Pie newsletters are archived and available to view. Check it out.
View our Archive



SPECIAL OFFERS:

IN CELEBRATION OF EARTH DAY, WE ARE OFFERING YOU EACH A $10 COUPON TO SPEND IN OUR ECOSHOP!  Please use Coupon Code ERTHDY at checkout. 

This coupon is good towards any purchase made through our Direct Shop. Direct Shop products are ones that you can add to the Shopping Cart directly. You can see all Direct Shop products by clicking on the "Featured Products" link below the shopping categories on the left.

Products sold through our Retail Partners are not eligible. These products are easily identified with this ribbon:
For products sold through our retailers you will be taken to the retailers' site to check out. 
Coupon expires 7/31/2010. 


Quick Links...
 
Follow EcoPlum On:
 
EcoPlum Pie 
Twitter
 
Contact Information
info@ecoplum.com
888-730-9990  
 
Join Our Mailing List