Facebook, Twitter, and Blogs - OH MY

A couple of weeks ago I attended a professional development session at the Special Olympics National Business Meeting entitled “Leadership and Effectiveness Among Nonprofits.”  I went in thinking I would be hearing thoughts around leadership development, when surprisingly, it turned out to be two hours well-spent learning about social media assets and their potential to build organizational capacity. 

I learned about hash tags, bitley links, and brand identity - but more importantly – I learned that no matter what this baby boomer might think about how we communicate these days - our world is never going back to the ways we used to do it.  Darn it.