Does Your Campaign Emotionally Engage The Prospect?
 
Neuromarketing Update
September 2009 
Quick Links
In This Issue
Research Article in Quirks
First TV Shows
New Website
Super Bowl 2010
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Greetings!
 
As we roll out the second edition of our Neuromarketing newsletter, we are excited by the rapid growth in interest and new applications for the technology.
 
This summer, Sands Research added the capability of testing full length television productions.  It was an insightful experience working with the director and editing team to provide actionable suggestions to enhance the final product.  We are pleased to now offer this service to the entertainment community.
 
From North America to Asia to Europe, SRI has now completed studies and offer services related to the testing of television commercials, print ads, logos, digital media, film trailers, television programming and mobile studies, both in retail outlets and non-retail environments. All with EEG or EEG plus Eye tracking technology.
 
Add product testing applications to the above services combined with a history of leadership in cognitive neuroscience and you have one of the fastest growing neuromarketing firms. 
 
If there is an area in which we can assist you and your team, please feel free to contact us for a demonstration or proposal on neuromarketing.
 
All the best,
Ron Wright
President / CEO
 
Quirk's August 2009 Cover Research Article on Neuromarketing
From Quirk's: "Two research firms, one specializing in copy testing (Ameritest), the other in brain wave measurement (Sands Research), teamed up to examine a series of fast-food TV ads to compare and contrast findings from their respective diagnostic approaches."
 
 
Sands Research is presently collaborating with several university neuroscience research labs and one of the World's leading School of Business to provide cutting edge research papers on neuromarketing.  Please contact us to learn more.
 
 
 TV ShowSands Now Offers Engagement Testing of Television Episodes

This past summer, Sands Research added a new service for  measuring engagement and optimizing emotional interest in full length TV productions. 

 
Utilizing high resolution EEG technology along with standard pre- and post- response methodology (and optional eye tracking), SRI's results provides unique insights into storyline and post production editing.  Our research teams collect data in single or multi-city locations from client defined target demographic groups and after processing, our analysts work closely with the production team in enhancing the final product.
 
A recent article in the New York Times describes the  increased interest by television and film production studios in undertaking biometric measurement of their output.  Here is a link to information about Disney's new lab in Austin. The Disney Lab is presently measuring eye-tracking and other biometric measures but not EEG.
 
 
 
Website Home pageNew Sands Research Website
 
We are pleased to announce the release of our new website (www.sandsresearch.com).  You will find:
  • Information on the Science behind Neuromarketing
  • Examples of SRI's testing
  • A suggested Due Diligence list when investigating neuromarketing research firms
  • Frequently Asked Questions (faq) about the technology
  • A listing of articles, tv segments and papers on Sands Research
  • SRI's Annual Super Bowl Ad Results with complete ranking and video of the top commercials
  • And much more.........
Enjoy! and we look forward to your feedback on additional information you would like to see.  Feel free to reach out to us at [email protected]    
    
 
2010 Super Bowl 65% of 2010 Super Bowl Spots Sold with Average Price of $2.7m - $2.8m Per
 
Preparing for the 2010 big events of the Super Bowl and Winter Olympics? As noted in a recent article, CBS's Super Bowl per spot cost is averaging $2.7m to $2.8m.  Let SRI provide that edge to ensure your spot thoroughly engages the millions of viewers watching.  From storyboard to animatics to final product, we work with your research and creative team to optimize your efforts.  Since our first study in 2008, Sands Research has been a leader in neuromarketing studies of the Super Bowl Ad Campaigns.  Contact Brett Fitzgerald ([email protected]) to discuss our various research packages.
LinkedIn LogoThe Linkedin Discussion Group on Neuromarketing Addresses the need for Industry Standards
  
Over two hundred Linkedin Members from around the world are posting and discussing the lastest news and topics in the field of Neuromarketing. Moderated by Sands Research CEO, Ron Wright, an interesting topic recently was on "How to establish standards for neuromarketing?". An example of one comment:
 
"This is a point where I think neuro-based research firms do need different guidelines than other MR firms. Nobody seems to doubt the scientific legitimacy of stratified sampling theory, for example, so buyers don't need to be educated on how public opinion polling works.

But I think neuro-research firms do have an additional obligation of scientific transparency. For example, if you have a measure of emotional engagement that is based on some ratio of theta wave power to alpha wave power, you should be able to cite peer-reviewed research that has shown that metric to be a valid and reliable measure of emotion." 
 
Join in and invite all interested parties to participate in this forum on Neuromarketing.